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In 2014, the high-end LED lighting brand of Shenzhen Weiwei Photovoltaic Lighting Co., Ltd. (hereinafter referred to as Weiwei) returned to China and quickly became a dazzling star, which attracted wide attention from all walks of life.
So how will the future develop? For this, we interviewed Mr. Li Wei, the president of Weiwei Co., Ltd. and the founder of Maxim Lighting (MAXIMUS).
Taking advantage of the mobile Internet to seize the opportunity for development China's lighting without brand seems to have become a barrier to domestic LED lighting, because this road, many domestic lighting companies are blocked in the foreign market. The outside world has determined that China Lighting has no brand, and to a certain extent, it also shows that China's LED lighting market products are highly homogenized and innovative technologies are not strong.
I do not agree with this statement. Chinese lighting is not without a brand, but without an international brand. Some Chinese lighting brands such as NVC and Opp have done very well in establishing industry brands, and are worthy of learning by many domestic LED manufacturers. In recent years, one of the best LED lighting brands in China has been expanding overseas markets, but their products have not completely gone abroad, and have not yet formed a certain influence on overseas markets. In this regard, Li Wei expressed different views.
After domestic companies go abroad, how to compete with international companies, the establishment of brands is very important. President Li Wei pointed out that the brand must be rooted in the company's main products or services. Whether it is a product-oriented company or a service-oriented company, customers will have an understanding and awareness of the brand in the process of using the product. The construction of a brand takes time to accumulate and needs to be truly implemented in a specific product or service. At the same time, in the course of business, LED companies must fully present the value of the products and make them the ultimate, thus accumulating brand value, brand reputation, and building customer trust in the brand. In the process of brand promotion, LED companies can use the promotion techniques to accelerate the establishment of brand awareness on the basis of ensuring products and services.
At present, the LED technology revolution has brought different attributes and characteristics to the development of the traditional lighting industry and the operation of the enterprise. LED lighting products have strong electronic properties. From the perspective of product development and marketing, lighting companies should learn from the development experience of the electronics industry to help enterprises achieve leapfrog development. In addition, the Internet and the mobile Internet have had a profound impact on people's lives. For the lighting industry practitioners, it is necessary to pay attention to the development trend of the Internet, find key points that can be combined with the Internet, and use the characteristics and attributes of the Internet for LED product development, enterprise operation, and product sales. In the era of lighting, technological changes are rapid, and LED lighting products have strong electronic product attributes, which is one of the more prominent features of current LED lighting products. In addition, the mobile Internet has had a profound impact on the lighting industry. Lighting companies should adapt to the changes, rely on the development trend of the industry, start the brand, and seize the development opportunities to achieve leapfrog development. Li Wei said so.