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Affected by the Spring Festival holiday, the commercial vehicle market in February continued to show a declining trend, with a year-on-year decline.
According to statistics from the China Association of Automobile Manufacturers, in February, a total of 76,924 vehicles and 70,781 vehicles were produced and sold, which was a decrease of 24.04% and 32.69% year-on-year respectively. Among them, 5,239 units and 4044 heavy-duty trucks were sold and sold, a year-on-year decrease of 14.84% and 33.09% respectively; medium-duty trucks completed production and sales of 9,274 units and 6,334 units, down 31.42% and 43.56% year-on-year respectively; light trucks completed production and sales. 48,577 vehicles and 46,924 vehicles were down 30.48% and 33.92% respectively. Semi-trailer tractors completed production and sales of 7,250 vehicles and 4,294 vehicles, an increase of 13.87% and -2.5% respectively. Incomplete trucks for trucks completed production and sales of 23043 units and 19,190 units, respectively, a year-on-year decrease of 13.11% and 23.11% respectively.
Overall, the decline in production and sales in February was mainly affected by the Spring Festival holiday. At the same time, the relative ease of investigating and overloading the highway caused the sales of medium- and heavy-duty trucks to slow, but the large-tonnage semi-trailer tractors continued to sell. According to recent news from truck companies, the truck market will gradually pick up in March with the recovery of production and sales after the Spring Festival holiday and the commencement of major construction projects, as well as the increase in national overloading. The first sales peak this year will follow. At present, manufacturers are actively making adjustments in production and marketing to meet the sales season in March.
First of all, major manufacturers of commercial vehicles are constantly introducing new products this year. In terms of light trucks, Beiqi Foton launched the brand new sub-brands of “Alessing,†“Sap,†and “MRT†in February, following the introduction of new light trucks in January. In terms of heavy trucks, Shaanxi Zhongqi Automobile 2005 DeLong F2000 tractors, Aolong 8×4, 10×4 multi-axle vehicles, and new Aolong dump trucks were introduced to the market and launched the theme of “Fission Operationâ€. New product promotion activities; Dongfeng Liuzhou Automobile has introduced Balong M6 series represented by Balong EQ4180GE7 and EQ4252GE6.
Second, while launching new products to seize the market, some heavy-duty truck brands have also issued price slogans: The Futian Auman 320-horsepower double-bridge tractor has a national price reduction of 6,000 yuan. North Mercedes-Benz followed by a variety of models to reduce prices, the maximum drop of 40,000 yuan, of which 260 horsepower single-bridge tractor price is 188,800 yuan; dump 280 horsepower before the 4 after 8 price reduction of 270,800 yuan. Hongyan, Chongqing also has a variety of new cars using new engines to play promotional prices, the average profit of about 5,000 yuan. In general, the peak season for heavy truck sales in March and April, many projects have started construction, especially in the northeastern region, manufacturers at this time launch price cuts will probably better promote the heavy truck market. In the light-duty truck market, the entire Jiangling Transit product line also began a large-scale price cut in February, with an average reduction of 15,000 yuan.
After the full development of the market last year, the price war has not been the main competition means of the market this year, laying the marketing network and perfecting the after-sales service is the manufacturer's main card this year. Beiqi Foton launched the concept of “Synchronizing the World and Serving Chinaâ€. It will adhere to the strategy of “all-round and large-service†in marketing and serve as a service brand; Liberation will continue to create “touched service†brand; JAC will start from the product. Improve the overall value for money "value marketing" strategy. The improvement of marketing network and after-sales service will undoubtedly increase the market competitiveness of enterprises, and in the long run, the competition for products will gradually shift to service competition.