Car networking technology is attractive to middle-aged and old people

Cars have become more and more "smart", especially with full-skilled car networking technology. It is simply turning the car into a large-scale mobile entertainment machine. However, for a long time, both car manufacturers and software developers believe that young people are the main force in the use of automotive Internet technology, but recently the research organization Nielsen released a new study that is surprising. Research shows that middle-aged and old people are really fascinated by these new technologies.

Nielsen conducted a sample survey of 5,985 consumers who were "quite interested" in smart homes, automotive technology, and wearable technology. The survey found that among those who are interested in car networking technology, 42% of the sample is older than 55 years old, 58% are male, 37% of the sample is well-educated and the annual income is more than 100,000 U.S. dollars. The in-vehicle technologies that are most attractive to them are collision warning, networked navigation, security alarms, and vehicle self-diagnosis systems. In addition, the entertainment function is also a big "hero" to attract consumers. The data shows that 36% of users will often use streaming audio, 26% of users will go online in the car, and 21% of users will download videos on the freeway. , music, etc.

Of course, the reason for this investigation may also be that young consumers do not have enough spending power to purchase such vehicles equipped with “high-tech” technologies. After all, these new vehicles are expensive. When asked about the survey sample “What kind of car will be purchased in the next two years”, 39% of the sample wants to buy a new car equipped with a car networking technology. Among them, 60% just want to have the opportunity to experience these new technologies, 58% want these technologies to please passengers in the car, and 43% believe that these technologies can improve efficiency.

Nielsen's research shows that the biggest challenge for automakers is how to ensure that these technologies do not affect traffic safety. In particular, many middle-aged and elderly people will use them during actual driving, and many technologies may have Distract the driver. However, 79% of users believe that car networking technology can ensure their driving safety.