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LED lighting industry "dealer shareholding system" is no longer far away
At present, the relationship between manufacturers is often only based on the most basic cooperation, that is, the manufacturers provide products, the dealers are responsible for sales, the two are not in accordance with the points, the points are found again, not divided, so vicious circle. For a long time, there is no exclusivity between manufacturers and dealers. Dealers can operate multiple different brands at the same time, which is easy to form vicious competition. Enterprises can also change the current situation. The relationship between manufacturers is often only based on the most basic cooperation, that is, the manufacturers provide products, the dealers are responsible for sales, the two are not in accordance with the points, and then find them again, no more points, so vicious circle . For a long time, there is no exclusivity between manufacturers and dealers. Dealers can operate multiple different brands at the same time, which is easy to form vicious competition. And companies can also change dealers constantly, resulting in wasted costs. To break this bad situation, the dealer shareholding system is a good prescription. In the shareholding system of the dealers, the two parties use funds as the link, which is completely independent and exclusive. Manufacturers and distributors truly become a community of economic interests. This model has alleviated the financial pressure to a certain extent, and can maximize the use of all channel resources of the enterprise to strengthen sales. At the same time, because it is a share of the two parties, the risk is shared, so it is more conducive to zero inventory. The dealer shareholding system has been successful in other industries, indicating that this road is feasible, and both dealers and manufacturers can achieve a win-win situation. For example, Chunlan Air Conditioning has realized the shareholding system. The company absorbs the shareholding funds of the dealers and returns a part of the company's profits to the dealers every year. Moreover, the Shuangling air conditioner even realizes the double-share system, that is, the dealers share the shares and the enterprises participate in the dealers. It can be seen that the dealer shareholding system is not out of reach, which greatly enhances the confidence of dealers and manufacturers. Although this model has not really begun to be realized in the LED lighting industry, companies that dare to try can often get more returns. The relationship between manufacturers and distributors is constantly changing, and both sides must strive to maintain a win-win situation for cooperation and common development. To maintain a harmonious relationship between dealers and manufacturers, the following indicators must be met: common willingness to develop, clear division of labor, willingness to invest together, and benign communication. Among them, the willingness to invest together is an important part, because if you want to do one thing well, you must have a relative effort. If you pay for it, you will have a reward. Dealers and manufacturers must be tightly tied together, work together, and gain together. . The dealer shareholding system will set off a new wave in the LED lighting industry. Manufacturers and distributors will work together to launch new energy and promote new development.