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On October 5, the reporter conducted an in-depth investigation into the professional market for lighting fixtures in Shijiazhuang. What brands are there in Shijiazhuang Market? What is their share? How is the business? The reporter hopes that through this investigation, it can give some suggestions and help to lighting manufacturers and terminal retailers.
At present, in Shijiazhuang lighting city, foreign brands include Philips, Osram, Panasonic, GE and so on. Philips has won the recognition of its customers with its high reputation and good product quality and after-sales service; Osram's high cost performance allows more people to buy it; compared to Philips and Osram, Panasonic and GE's market is only for some fixed consumer groups and Contractors. Overall, the market share of foreign brands is around 28.
NVC, the first-line brand. Due to the special emphasis on brand building in recent years, no matter from advertising, business staffing, professional level, product quality, service life, after-sales service, etc., the market share has increased year by year. However, there are some differences. NVC mainly focuses on engineering business, and the demand is huge, which has become the main role of bidding. The main reason is that home lighting is well done, which drives the sales of energy-saving lamps and other series of products. The survey results show that the market share of first-line brands is around 32.
The second-line brands of Zhejiang Sunshine, Langeng, TCL, Shell, Foshan Lighting, Sanxiong and Xiaoji Ghost, etc., have won higher and higher market recognition for their excellent cost performance and marketable promotions. At the same time, it is also the main force in the energy-saving lamp market, especially the recent sales activities such as buying one get one free and snowing out 4.98 energy-saving lamps to buy home, which has effectively boosted market sentiment. The second-line brand competition is particularly fierce. The professional production research team and the vigorous market expansion are lacking in how to make the market recognize. I believe that in the near future, the best among them will become the main force in the energy-saving lamp market. The survey shows that the second-line brand market share is 25.
Third-line brands can be seen everywhere in the market, with Guangdong, Shandong, Zhejiang, and Hebei, showing a pattern of disorderly competition. They do not pay attention to image construction, no advertising investment, product quality is not guaranteed, the return and exchange system is not perfect, dealers' profits are not guaranteed, which seriously restricts the sales of products and the development of production enterprises. Dealers are dilemma, because the brand with good quality management needs market recognition. It not only needs a certain strength, but also organizes the marketing team to work hard to develop the market. It also needs manufacturers to cooperate and establish a long-term mechanism to jointly strengthen the market. A new brand needs to go a long way to occupy the market. Now the market share of the third-line brand is around 8.
In addition, many home lighting companies, such as Haohao, Huayi, Huatai, Hongguang, and Auxos, also have their own brands. They have increased their brand building efforts in promotion, and more or less have a share; Large-scale enterprises with long-term vision, such as the US lighting, are investing heavily in reorganizing Jiangxi Guiya and fully fighting the terminal; the addition of powerful enterprises has intensified the competition in the lighting market. The market share of home lighting manufacturers is about 7 or so.
Looking to the future, LED's sudden emergence will also have an impact on traditional lighting companies. There are already many LED energy-saving lamp products on the market. Although it is still not mature, we have reason to believe that with the continuous development of science and technology, the bottleneck restricting the development of LED lamps will be solved one by one, which will definitely bring to the lighting industry. A revolution.