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Zhao Chi Energy General Manager Quan Jinsong: Building a world-class LED company
In the field of digital TV, Zhaochi is undoubtedly the leader in the industry, but in the field of LED, Zhaochi can only be regarded as a young face. As the holding company of Zhaochi, Zhaochi Energy was established in 2011, but in a short period of five years, it has broken through the black horse, constantly breaking the LED packaging industry, from the initial followers to today's leaders. Successfully achieved a gorgeous transformation. In the past five years, Zhaochi Energy has achieved rapid development with a series of innovative methods such as advanced R&D system, strict quality control and three-dimensional service mode. According to the latest semi-annual report released in 2016, Zhaochi Energy's revenue for the first half of 2016 was 428 million yuan, and net profit was 42.3 million yuan, a year-on-year increase of 26.60%. Today, the packaging industry is deeply mired in the increase of the magic spell, and Zhaochi Energy has undoubtedly submitted a satisfactory answer. Recently, Mr. Quan Jinsong, the general manager of Shenzhen Zhaochi Energy-saving Lighting Co., Ltd., unveiled the mystery and ambition behind the rapid growth of Zhaochi Energy Savings. Oriented by market demand The past 2015 is the winter of packaging enterprises. China's LED packaging industry has encountered an unprecedented reshuffle. In the context of the industry's overall poor environment, some SMEs have quietly withdrawn from the market. Zhaochi Energy was also affected by the industry's cold winter last year. Although its performance has maintained growth, its profits have declined. However, after only half a year, Zhaochi Energy Conservation has gone against the trend and played a beautiful turnaround. Quan Jinsong said that the achievement in 2016 was mainly due to the adjustment of the internal market strategy of Zhaochi. Based on market conditions, we adjusted our product structure in a timely manner and actively transformed into a mid- to high-end market. At the same time, we continue to uphold the strategy of large customers, increase the development of quality customers, introduce internationally renowned customers, and continuously optimize the customer structure. In addition, Zhaochi Energy has continued to promote lean production management, production efficiency has been continuously improved, and production capacity has been further released. Coupled with the new product development plan formulated by management, the speed of new product development has been accelerated, so Zhaochi Energy Saving can be used this year. I have achieved such good results in half a year. Keeping up with the market demand and adjusting the business strategy in time is a weapon for Zhaochi to seize the market. It is reported that Zhaochi Energy is mainly engaged in research and development, production and sales of LED devices and their components. Based on LED packaging, it is positioned in two core application areas of LED backlight and LED lighting. Nowadays, with the solid foundation laid in product development, internal use and market development, Zhaochi Energy has become one of the major suppliers of medium and large-size LED backlights in the LED backlight field. It has already obtained some first-line brands in the LED lighting market. Customer recognition, core customers in the large and medium-sized LED backlights include Zhaochi, Skyworth, Gaochuang (Suzhou) Electronics Co., Ltd., Konka, etc. The core customers in the lighting field include Foshan Lighting, Sunlight Lighting, Sanxiong Aurora, Yimei Lighting, Snow Wright et al. While diversifying in the field of LED packaging technology and manufacturing, the company will give full play to the advantages of existing resources, diversify its products, realize horizontal expansion of products, find new profit growth points for the company, and maintain its leading position in the market. status. Quan Jinsong said. Three leading drivers to grow At present, the era of LED lighting is king, the era has come, it is not easy to survive in the fierce market competition, and Zhaochi energy saving can achieve rapid and steady growth, and naturally it has its magic weapon. I believe that there are three aspects to promoting the core competitiveness of the company's development: leading products, leading quality and leading services. Quan Jinsong believes that it is these three leading components that constitute the company's most important business philosophy. According to reports, product leadership refers to four aspects from product layout, patent layout, process layout, and technical layout. The company is a national high-tech enterprise and participated in the research of new low-cost silicon substrate LED light source module technology in the National 863 Program. In 2015, the company obtained the patent license of Toyota Synthetic White Light, and built a comprehensive patent guarantee from chip to LED white light application. The company has a professional professional talent team and world-class automated production equipment, and continuously develops and introduces the world's most advanced production technology and technology. For example, CSP technology with high attention in the packaging industry is also the focus of Zhaochi energy-saving research and development. Today, the five-sided and single-sided CSP products of Zhaochi Energy-saving Lighting have passed the trial production and are on the road of mass production. Subsequent will continue to increase investment in CSP product development, application development and placement to ensure the leading position of CSP technology. Leading quality means leading from four aspects: production refined management, comprehensive quality control, complete quality certification and advanced quality control equipment. The company strictly implements the integrated management system of ISO9001, ISO14001, etc., and guarantees the stability and consistency of the shipped products through the optical laboratory equipped with LED photoelectric integrated test system and reliability test equipment. In addition, the company also has a complete R & D, procurement, production and sales system, after obtaining orders through market development, the company purchases raw materials, production and processing, product sales, after-sales maintenance, etc. according to customer needs. Service leadership refers to providing a 360-degree service model, respecting the customer experience, and fully achieving customer needs, achieving a seamless link between product definition and market strategy and customers. And always adhere to the product leadership, quality control leading, service-led concept to serve customers, and constantly improve customer stickiness and satisfaction.