Nearly half of Volkswagen's sales come from China South Volkswagen

It is hard to imagine what kind of crisis Volkswagen will face today when it leaves the Chinese market. In the first half of this year, China North-South Volkswagen contributed nearly half of global sales to Volkswagen brands. In addition to the main EU market, Volkswagen has experienced a decline in sales volume in major global markets, and Volkswagen’s third-largest market saw a 17% decline in sales in Brazil. In the fourth largest market, US sales fell 13.4%, and it also showed a downward trend.

The reporter noticed that in the first half of this year, North and South China Volkswagen ranked top and second respectively in domestic sales, and Shanghai Volkswagen only contributed 940,000 sales, ranking No. 2 in FAW-Volkswagen 34,000, and its 19.4% growth rate was twice as high. The average increase in the market. At the same time, Shanghai Volkswagen has also maintained a stable sales momentum in the first half of the year, with sales of more than 130,000 units in a single month, and achieved "the number of sales exceeded one million" in less than seven months. Record. Since 2010, Shanghai Volkswagen has continuously refreshed the completion time of its sales volume of over one million. In 2012, it took 10 months to break through the annual sales of millions, and in 2013, the completion time of this goal was shortened to 9 months.

In this over one million sales performance, both the Volkswagen brand and the Skoda brand have performed well. As of July 16th, the Volkswagen brand sold 858,385 vehicles in 2014, ranking first among domestic single-brand sales. The sales performance of the department's hot sales also helped the Shanghai Volkswagen brand to break through 10 million cumulative sales in July this year, becoming the first single car brand in China with cumulative sales reaching 10 million.

To know that to obtain such an eye-catching sales data, Shanghai Volkswagen has not relied on price cuts in the first half of the year, nor is it pushing a new car. In addition to the new POLO listed at the end of May, Shanghai Volkswagen's sales of Volkswagen brand are mainly from the past Santana, Lavida family, Passat, New Tiguan and Touran models, and these models have a good performance in the market segment.

With the production model of the NMC concept car debuted at the Beijing auto show expected to be launched in November this year, and Shanghai Volkswagen follow-up self-developed three models, a mid-to-high 7-segment SUV competes with Toyota Highlander. The C-Class Sedan and Passat CC Coupe that compete with Toyota Crown have been put on the market in the future.

At the same time, Shanghai Volkswagen's production deployment strategy is steadily advancing. In the future, the five major production bases in Shanghai, Nanjing, Yizheng, Ningbo, and Urumqi will continue to improve the inter-regional joint development layout with Anting as the center and radiation in the Yangtze River Delta. . In the channel construction, Shanghai Volkswagen has further reduced its service radius and established more than 700 Volkswagen brand franchisees and more than 300 Skoda brand dealer partners throughout the country.

Through the above measures, it is believed that Shanghai Volkswagen’s sales of the next million vehicles will be refreshed.