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On September 6, 2011, a reporter from China Business Daily learned from FAW Group that FAW Group had made public announcements about the selection of the general manager: Xu Xianping, the former deputy general manager of FAW Group, took the position of general manager of any of the group's automobile companies, and the official appointment will be 9 Released on the 15th.
Why is Xu Xianping?
From the end of last year after Xu Jianyi was appointed chairman of any of the Group of Automobiles, the position of FAW General Manager had been vacant. In March of this year, a joint inspection team consisting of the Central Organization Department and the State-owned Assets Supervision and Administration Commission entered the FAW Group and held secret dialogues with dozens of senior managers above the FAW Group. Subsequently, the scope of the general manager of FAW Group was delineated as six individuals, namely Teng Tieqi (Deputy General Manager of FAW Group), Qin Huanming (Deputy General Manager of FAW Group), Xu Xianping (Deputy General Manager of FAW Group), and Zhang Jiejie (General Manager of FAW Car). , An Tiecheng (GM of FAW-Volkswagen) and Wang Gang (GM of FAW Xiali); Until the end of July, the scope was reduced again, leaving only 3 candidates, namely Teng Tieqi, Qin Huanming and Xu Xianping.
Xu Xianping was 47 years old and was promoted to the group's deputy general manager at the end of 2008. He has previously served as deputy leader of the preparatory group for the Steam Turbine Project, General Manager of Tianjin FAW Xiali Automobile Co., Ltd., General Manager of FAW Jiefang Automobile Co., Ltd., and Assistant General Manager of FAW Group Corporation. Judging from his qualifications, Xu has extensive management experience in passenger and commercial vehicles, joint ventures and independent brands.
It is understood that in the assessment of the future general manager candidate of FAW Group by the China Organization Department several months ago, Xu Xianping’s comprehensive score was not the highest. “Teng Ti has the highest number of rides, followed by Qin Huanming, and Xu Xianping is ranked third. Therefore, we are also very surprised about Xu Xianping’s victory.†A senior FAW Group told reporters, “It should be the qualification of Xu Xianping’s own brand. ."
In August 2002, Xu Xianping was appointed as the general manager of Tianjin FAW Xiali Automobile Co., Ltd. At that time, Tianjin FAW's main business suffered a loss of more than 18 million yuan. After its new year, FAW Xiali achieved a turnaround. In Xu Xianping’s hands, FAW Xiali maintained a steady growth trend. In January 2006, the FAW Xiali’s net profit was nearly 200 million yuan.
After leaving FAW Xiali, Xu Xianping turned to FAW liberation and served as general manager. At that time, FAW liberated the poor and accumulated weak, with a loss of about RMB 400 million. After Xu Xianping took office, he launched FAW Liberation Aowei, Converse traction and dumping, Junwei load and FM dump, FK cargo 5 series 34 products represented by the 521 products and the sixth generation of heavy trucks, achieved Liberation system product structure adjustment objectives.
In 2007, FAW liberation achieved sales of 125,000 vehicles, of which heavy vehicles increased by 235% and tractors increased by 110%. Moreover, in Xu Xianping's departure from the liberation of FAW in 2009, FAW Liberation not only removed the loss of the hat, but also reached a net profit of 200 million yuan.
"Although Xu Xianping was not the highest scorer in the survey by the Central Organization Department, his sense of product and market was very accurate. He was indeed a rare handsome man." Insider of FAW Group commented, "More importantly, his The business background is in line with the demands of Xu Jianyi and FAW Group for their own brands."
A long way to go
The current competitive landscape has been very unfavorable to FAW Group. According to relevant statistics, in 2010, China Automobile Group ranked the top three in production and sales volume in SAIC Motor, Dongfeng Group, and FAW Group. At that time, the three automobile groups had market share of 19.1%, 14.7%, and 14% respectively. . The statistics for the first six months of 2011 show that SAIC's market share has increased to 21.2%, Dongfeng Group has increased to 16.1%, and FAW Group's market share has shrunk to around 13%. In particular, in terms of self-owned brands, in the face of continuous decline in the level and price of foreign-branded vehicle models, and in the face of short-joint joint ventures with autonomous vehicles, there is no doubt that independent brands that are still at a major disadvantage in terms of brand and technology will continue to face challenges.
More power means more heavy responsibility. The pressure on Xu Xianping’s shoulders is a heavy burden: The challenges he faced are not limited to how to help FAW Group, which is in the competitive position, recover as soon as possible, but also how to achieve the future development plan of FAW’s independent brand, Xu Jian, chairman of FAW Group. .
It is reported that the self-owned brand has become the top priority during FAW's "12th Five-Year Plan" period, in which the red flag's production was listed as an important part. It is understood that from the product strategic planning to the market positioning of the Red Flag resumption of production plan, Xu Jianyi, general manager of FAW, has drawn up the plan. According to FAW's plan, two new Hongqi products will be introduced to the market in late 2011 or early 2012. According to the product plan previously disclosed by Xu Jianyi, in the future, the Red Flag will definitely take the high-end route. The product is targeted at commercial vehicles. In addition to high-end cars, it also includes MPV and SUV models. In addition to R&D base construction and engine expansion projects, FAW also decided to establish a modeling center to promote FAW's own-brand passenger vehicle business in a comprehensive manner. In combination with the characteristics of the Chinese market, the FAW brand's own main products will be modeled in style. The problem with Xu Xian's plane is not only how to help FAW Group, which is in a downturn in the competitive landscape, to revive as soon as possible, but also how to realize the future development plan of FAW's independent brand, Xu Jian, chairman of FAW Group.