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The shopping plaza is a bustling business district in the city, but it is by no means brighter and better, and the better its lighting, the lighting design must consider many factors, comprehensive and prudent. Then, how can the shopping plaza after the night stand out in many buildings and attract the attention of consumers? How do designers create fascinating and unique outdoor floor lighting for the shopping plaza?
Paying attention to the commercial atmosphere and comprehensive consideration of Zhang Meiqin, the design director of Changzhou Jindi Lighting Engineering Co., Ltd., the characteristics of the building structure in the commercial district are relatively prominent, mainly reflected in: diversified functions and integration; better geographical location and relatively large volume The traffic flow is complex and diverse. Therefore, as a standard commercial building, the shopping plaza has a more attention to commercial lighting. In addition to beautifying and lighting according to the structural characteristics of the building itself, the lighting methods and means can be varied, and appropriate dynamic lighting is used. And the colored light will highlight the warm atmosphere. The performance of the night scene is very free, and the pursuit of flowers and brilliance, reflecting the prosperity and prosperity of the scene. To create a strong business atmosphere. The way of expression and performance should be diverse and non-binding, and it can also be highly irritating. However, excessive lighting can affect the surrounding houses and cause light pollution.
In addition, in the view of Zhang Lin, the design director of the Guangzhou branch of Merce Lighting Design Co., Ltd., the landscape lighting design of the shopping plaza should be considered from multiple aspects. From the perspective of the owner, the design must be creative, attracting people and increasing the commercial atmosphere, so that the area can be upgraded by the light. From the perspective of lighting design, the commercial plaza is usually crowded. There are many factors to consider in the place, the guiding of the flow of people, the safety of pedestrians, the control of illuminance standards, the control of glare, the combination of color temperature and color, the balance of lighting effects and energy consumption, and so on. Commercial landscape lighting should be high in brightness and rich in color, which is actually a misunderstanding. Practice has proved that too much brilliant color and dynamic and intense lighting form will bring uncomfortable visual experience. The use of color needs to be properly applied according to the actual situation, combined with architectural features, pedestrian flow, surrounding environment and other factors in the lighting mode. Give the best solution with color application.
As for the difference and difficulty in the design of shopping plazas and other buildings, Liu Chao, the project leader of Shanghai Fusi Lighting Design Co., Ltd., believes that lighting services are used in architecture, while architecture serves the needs of the industry. There is no certain lighting method or lighting effect. More critical than the lighting itself, the shopping plaza is constrained by the architectural form. The difficulty lies in the light-receiving form of the glass curtain wall and the installation location of the building. There are also some novel architectural curtain walls that require more trials, such as the use of some new materials. .
Integration with the surrounding, creating a harmonious city shopping plaza is not independent in the city, but one of the many buildings in the city. Its lighting design is not isolated. It is not important to pursue its own unconventionality. Zhang Lin believes that the overall brightness, color temperature and color must comply with the lighting planning control of the region. The specific lighting design is considered from the three dimensions of illumination (urban scale, street scale, human scale). On the city scale, the lighting method must be selected according to its own characteristics on the basis of meeting the regional lighting plan; the street scale needs to pay attention to the harmony between the adjacent buildings in terms of light color and brightness; at the human scale, it is important to consider people in the The feelings in the environment. Through a consideration of three spaces, a harmonious urban landscape lighting is achieved.
Su Yuanyuan, lecturer/professional in charge of environmental design at Anhui University, also said that the lighting of the shopping mall and the surrounding architectural lighting should pursue the harmony of visual senses and achieve the balance of psychology. In this state, the assimilation and alienation of matter are equal. Therefore, a proportional brightness contrast, light and dark contrast can make the visual satisfaction and make the mood happy. Because different light color contrasts are accepted and recognized differently in different types of groups and individuals, it is also suitable for commercial shopping malls with clear target consumers.
It is reported that the Ministry of Construction and the National Development and Reform Commission Jiancheng (2004) No. 204 document "Opinions on Strengthening Urban Lighting Management to Promote Energy Conservation Work" clearly stated that the average brightness of urban centers and commercial circles is 25 cd/m2, and the brightness of general areas is 5 cd/ M2. Zhang Meiqin said that the lighting design should consider the combination of the key lighting in the commercial area and the general lighting of the surrounding buildings to achieve a variety of forms, highlighting and rendering the night of commercial buildings, while considering green energy saving, that is, using the few lights to achieve the best Night effect. In order to achieve a harmonious visual effect, we should start with the coordination of light and color, the moderate brightness, and the unification of lighting forms.
LED lamps and lanterns are rich in expression Modern commercial lighting is paying more and more attention to energy conservation and environmental protection. LED lighting is favored, and its technology and types are becoming more and more mature. LED lamps have been widely used in the lighting of shopping malls, and their advantages and disadvantages have become more and more clear.
Commonly used LED lamps are roughly decorative lamps (such as point light sources, line lights, soft lights, light strings, etc.) and projection lamps (such as circular, square, linear or even shaped floodlights, etc.). The main advantages of LEDs are rich colors, small lamp size, diverse display techniques, and low energy consumption. In Zhang Lin's view, according to the cost requirements, for high-end projects, Philips, GE, AD and other brands are good choices; while in the mid-end products, Guangzhou Jinlong, Xinghe and other products are more expensive; the lower end is In Zhongshan Guzhen, you can ask for amazing prices and have a certain competitive advantage. Zhang Lin also pointed out that LED lamps are still unable to meet certain special requirements. For example, in the case where the color rendering requirements are very high and the light penetrating requirements are very high, LEDs are generally not used as the light source. The LED market needs to be further regulated. The same-power lamps will have a drop of more than 10 times from the high-end to the low-end, which will make it impossible for non-professional purchasers to start.
Trend: starting from people, moderate brightness According to Su Yuanyuan, the visual physiology in physics research points out that the sensitization (sensing color) ability of the eye depends on the light perception ability of the optic nerve system on the retina, and the ability to process and transmit light stimuli. Therefore, when people observe things, they are receiving the energy stimulus of the reflected light of the observation object. That is to say, the degree of attention is determined by the level of radiation of the light energy. Su Yuanyuan stressed that under certain conditions, high-contrast lighting in the commercial environment is more likely to produce strong visual impact, but also highlights the building and goods; in another study, the eyes in different brightness environments The spectral sensitivity is different. In the dark environment, the spectral sensitivity of the human eye is close to the short-wave direction, that is, the cool color position of the blue-green light; in the bright environment, the human eye is more sensitive to the warm yellow light of the long-wave position. These findings can be well utilized in the design.
Regarding the development trend of building lighting design, Zhang Lin said that in the overall architectural landscape lighting, the architectural features that are appropriate to show the architectural features are attractive lighting design. In the human space, interactive lighting and artistic lighting elements give a fun and aesthetic visual enjoyment. With the gradual maturity of the lighting industry, the landscape lighting design of the shopping plaza will surely become more rational from the perspective of people, instead of ignoring the previous ones, the lighting performance will be more abundant from the previous dynamic forms. The better the change to a reasonable one.
First of all, the building lighting can better highlight the characteristics of the building itself. It is like wearing the glittering clothes at night. Only the style, the level and the color are suitable, and the bright spots are the good lighting design. Zhang Meiqin said that the trend of building lighting in commercial districts is based on the trend of architectural design. Architectural design is more and more novel, strange and jumping, and lighting design will develop and extend in the corresponding direction.
In addition to the preparation of the preliminary design plan, the construction is also very important in the lighting design. In Liu Chao's view, lighting design requires engineering companies to complete lighting projects with a responsible attitude. Nowadays, there are many types of lamps on the market, which can be very selective. For engineering companies, the requirements of price, lamp stability and maintenance are very important.
Zhang Meiqin also believes that the choice of lamps is novel, the light effect is good, the change control is more complicated, and even the volume will have very precise limits. During the construction, the lamps and pipelines should be hidden as much as possible.
In fact, the shopping plaza is a commercial bustling area in the city, but it is by no means brighter and better, and the better it is. The lighting design should consider many factors and be prudent. It is the best to feel the most comfortable.
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