Aluminum WENZHOU ICL INDUSTRIAL CO., LTD. , https://www.cniclsteel.com
LED lighting companies break through the e-commerce does not impact the physical store
Lighting e-commerce has developed rapidly in recent years, and many lighting companies have adapted to the current situation, and traditional enterprises have entered the e-commerce business. Faced with this development trend, Lu Weidong believes that the current market structure has been quietly changing. The development of enterprises and distributors should be developed in a more professional and segmented direction. Both the marketing team and the R&D team must specialize. The direction of development. E-commerce can not conflict with physical stores lighting e-commerce has developed rapidly in recent years, many lighting companies to adapt to the current situation, from traditional enterprises to e-commerce. Faced with this development trend, Lu Weidong believes that the current market structure has been quietly changing. The development of enterprises and distributors should be developed in a more professional and segmented direction. Both the marketing team and the R&D team must specialize. The direction of development, who is professional, who can seize the market. Now wholesale and distribution dealers will gradually be replaced by e-commerce, because the cost of opening a store is much higher than that of e-commerce. Moreover, e-commerce can solve many problems, for example, establishing their own services and logistics. The team, the experience and popularity of the channels are wider, the intensity and speed of brand promotion is faster, and so on, the future e-commerce channel will gradually weaken the operation of the lighting city store. Another point is that companies should not conflict with e-commerce. They can switch to the store model to avoid conflicts of interest between enterprises and e-commerce. Because online stores are mainly retail investors, so the average online store sells household items. product. Therefore, enterprises can consider opening a lighting store in an engineering category online, and opening a home-based display store online, so as to avoid conflicts of interest between e-commerce and agents. Cost-effectiveness and technology are indispensable In the past two years, the lighting industry is undergoing market integration. After the integration, there will be a large enterprise with brand influence. This brand-sized large enterprise has certain technical advantages and may take the lead in seizing the market share. However, Lu Weidong believes that even such a big brand enterprise will face many bottlenecks and problems. First of all, can enterprises have sufficient resources, capital, and talents to support them for a long time, so as to seize the market; secondly, many companies have serious product homogenization, and it is difficult to make breakthroughs. Such enterprises are difficult to survive in the market. . Lu Weile said that if a company wants to find a survival point, it must be the strongest in one aspect of lighting, and there will be room for survival. Large enterprises can take advantage of capacity, but if there is no leading technology, it is also unstable in the market. It is necessary to have both the cost performance of the product and the leading edge of technology. Intelligently identifying the demand point Another intelligent trend in the development of the lighting industry is intelligent, and Lu Weidong also talked about his own views. He believes that intelligent construction requires direct communication and communication with manufacturers. LEDs appear to better match intelligent applications. Now people are pursuing scientific and technological things for the convenience of life, but whether the intelligent things meet the needs of customers, whether they match the customer's intelligent concept, this level It's hard to grasp. Because some intelligent things are not practical, if they are developed, it makes no sense. Therefore, the development of intelligence is still to identify the needs of customers, only to find this point of demand, in order to establish a good intelligent application system. Nowadays, many intelligent products are connected in series through Internet technology. Lighting may be just a carrier and can be copied to all aspects. For example, a smart light can function as a fire-fighting and alarm system, as well as lighting or turning into a dispersing port of an air conditioner. In addition, intelligence must be a trend, but for customers, it is very difficult to use, cost-effective is not high, these aspects are very important, if it is too complicated, it is difficult to popularize, the scope of use is very narrow. It is not yet advanced and mature to open the intelligentization. It is only a few similar products that can be done. For example, the WIFI system and other broadcasting systems are used to do some applications, but there will definitely be some industry constraints and regulations.