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Blue Star New Materials Wuxi Resin Factory's main product for “Bao†is epoxy resin (epoxy resin has many functions, most prominently is adhesive effect). It is well-known that “嫦娥†will suffer from high temperature to low temperature after entering the space, or irregular change from low temperature to high temperature, and will encounter high impact and other issues. The cockpit, seats, solar cells and other parts need to have a kind of adhesive that can withstand the test of high and low temperature and other issues to connect them, common adhesives or iron welding in the face of high temperature, high impact and other issues It will deform or lose its own chemical properties. So how to solve the problem of God's six cockpit, floor, solar cell adhesion has become a big problem. After careful consideration, the research team decided to use an epoxy resin that was used on the Shenzhou V and No. 6 spacecrafts. The manufacturer selected the new Wuxing Resin Factory. Because I used it, I feel relieved. Wuxi Resin Factory successfully obtained the "Shenzhou VI" order.
When receiving a new product for “嫦娥â€, the employees of Wuxi Resin Factory are proud and nervous. They are not only pleased that they can contribute to the “嫦娥â€, but also have the arduous task and must be successful. Pressure makes them feel more cautious. Because the heaven's heaven is the most significant one in the history of China's aerospace, the world’s 12 billion pairs of eyes are staring at the “clam†and staring at the “clam†means staring at them. In this case, the leadership of the Wuxi Resin Factory decided to transfer all R&D key personnel to tackle the research and development of new materials used in the “deterrenceâ€. This decision even made it to a certain extent in the development of new products for the civilian market. influences. Bluestar New Material Wuxi Resin Factory formerly known as the local state-owned Wuxi Resin Factory was founded in 1958. It was acquired by the China National Bluestar Group Corporation in 1997 and renamed as Bluestar New Material Wuxi Resin Factory, which belongs to Bluestar New Chemical Materials. Co., Ltd. (the stock company is China Bluestar (Group) Co., Ltd. as part of an investment in the assets of Bluestar New Materials Wuxi Resin Factory, jointly initiated by other companies). Bluestar Chemical New Materials Co., Ltd. was listed in 2000. With huge market space and profitability, stocks have also been recognized and sought after by investors in the capital market.
At present, the total assets of the Wuxi Resin Plant exceed RMB 1.2 billion. In 2007, it achieved a sales income of RMB 1.8 billion. Epoxy resin and bisphenol A are its main products. Besides being sold in domestic provinces, they are also located in Europe, the United States, the Middle East, Asia Pacific and other places. Sales, the company's flagship brand "Phoenix" has become China's first brand of epoxy resin, bisphenol A. In 2005, the world's epoxy resin production capacity was 2.01 million tons/year, in 2006 it was 2.21 million tons/year, and in 2007 it was 2.37 million tons/year. In recent years, mergers between the U.S. and European National Chemical Corporation have basically taken shape and formed a “two footed balance†situation: the American Hansen Chemical Company and the Dow Chemical Company rank respectively in the top 2 in the world epoxy resin sales rankings. Do not look at the name of the epoxy resin is not good, but the epoxy resin is closely related to our life. Look at the computer you are using. The TV you are watching now, as well as the current Internet, are using this product. Some of the components on the part are glued together using epoxy as a binder. In addition, epoxy can also be used as an insulating material to see the wires connecting your computer to your desk? It may be that the insulation material of one of the wires “contains†the epoxy resin produced by the Wuxi Resin Factory.
It may be difficult to know the "great power" of epoxy resin without using specific figures to describe the amount. With a popular point of view, currently the car's windshield, steering wheel, body paint, body adhesives contain epoxy resin, the consumption of epoxy resin for each car is about 4 kg, according to the data show that There are about 600 million cars in the world. Now you don't have to say anything else. You also know the huge demand for epoxy resin. When talking about competitors, the relevant person in charge of the plant stated that although the current domestic market is a leader, competitors cannot be underestimated, especially some international chemical giants, Dow Chemical in 2004 The company officially established the headquarters of Dow's mainland in Shanghai, and the competition of the Wuxi Resin Factory's flagship products has gradually become more intense. Dow Chemical is a diversified chemical company and currently serves 160 countries and territories around the world, and its 2007 sales of 54 billion US dollars is also embarrassing.
In terms of international competition giants, Wuxi Resin Factory also has a potential big rival, South Korea's Guodu Chemical Company, and some media reported that it completed the expansion of its equipment in China at the end of August 2007. In the days to come, this large opponent of the Wuxi resin plant will expand its own epoxy resin production capacity from 20,000 tons/year to 60,000 tons/year. Although the total market demand for epoxy resin is continuously expanding, the increase in the production capacity of Guodu Company will undoubtedly bring uncertain competition to Wuxi Resin Factory. And domestic competition is also "white fever." According to experts' prediction, with the fierce competition in the domestic epoxy resin industry in the next three years, companies producing epoxy resins will certainly die in large numbers. Of course, Wuxi Resin Factory can become the leader in China's epoxy resin industry. In addition to the company’s top R&D strength and elite management team, the company’s emphasis on “brand marketing†also plays an important role in the development of the company. . In December 2007, the Jiangsu Provincial Administration for Industry and Commerce issued the 2007 Notice of Famous Trademark Accreditation. The "Phoenix" brand of Wuxi Resin Factory continues to be on the list. This is because in 1998 the BlueStar New Material Wuxi Resin Factory "Phoenix" brand was identified as This title has been awarded for the fourth time since the famous trademark.
For consumer brands such as Master Kong, Wahaha, and Coca-Cola, it is essential to build a high-profile brand, but for a chemical company, the awareness of “establishing a well-known brand†is not something that every company has. Wuxi Resin Factory, which is located in the chemical industry, has maintained this advanced brand awareness. This is one of the secrets of maintaining its leading position. In fact, the reason why the Wuxi Resin Factory was so successful was that the construction of the enterprise itself is an indispensable factor. A few years ago, when many companies did not know what the ERP system was, Wuxi Resin Factory had already established an ERP system to integrate various resources such as human resources, financial resources, material resources, and idle resources in the same system. Management, which avoids the waste of human resources and material resources to a certain extent. The whole project of Wuxi Resin Factory spent 1.15 million yuan, and this brings huge economic benefits to the factory. In addition to the importance of brand marketing, the corporate culture of Wuxi Resin Factory is also an important reason for its success. Although the word “resin†sounds like a cold feeling, the cultural construction in the Wuxi Resin Factory has its “hot surfaceâ€.
For example, smoking is prohibited for employees because they have many flammable and explosive places. However, due to the care and understanding of “smokersâ€, Wuxi Resin Factory built a special smoking room during the renovation of the old factory building, and carried out a simple and simple decoration. Once the leaders of the factory went to the smoking room and found that there were not enough stools in the smoking room. Several employees were smoking cigarettes. When the leaders returned to the office, they immediately ordered the person in charge of the department to solve the problem. The words “Let employees stand and rest†deeply touched the hearts of employees. With such good leadership, how can the resin factory employees not work hard for the company? However, the culture of Wuxi Resin Factory also has its "hard" side. For example, although an employee in the factory met the selection criteria for middle-level cadres in terms of management, technology, and implementation, he was still brushed off when he finally took part in the election. Why? Because the factory provides that anyone who does not have a computer examination certificate will not be included in the ranks of middle-level cadres. The helpless poor employee had no choice but to go home to study hard and wait for the computer exam to pass before applying for middle-level cadres.
Although this is just two episodes in the Wuxi Resin Factory, it fully reflects the corporate culture of the “Caring for Employees†at the Wuxi Resin Plant. Just as Watson, the former President of IBM, said: Only culture can make employees really create efficiency. In recent years, international multinational corporations have made great strides in China. The factory adheres to independent development, and its product capacity, output, quality level and variety of products are still among the top in the country, with an epoxy resin capacity of 40,000 tons/year and bisphenol A capacity of 41,000. Tons/year. Leading products such as epoxy resin and bisphenol A are sold in various provinces and cities in mainland China and exported to countries and regions such as Europe, America, the Middle East, Asia Pacific, etc. “Phoenix†has become China's first brand of epoxy resin and bisphenol A. At present, it is applying for "China Famous Brand" and creating provincial and national scientific research institutions. At present, the Wuxi Resin Plant's 50,000-ton/year epoxy resin plant and the 90,000-ton/year bisphenol A plant have been under construction at the Nantong Base and are scheduled to be completed and put into operation within the year. In the near future, Bluestar New Materials Wuxi Resin Factory plans to invest 3 billion yuan to increase the production capacity of epoxy resin to 130,000 tons/year, and expand the production capacity of bisphenol A to 150,000 tons/year to strive for In 2010, sales reached 10 billion yuan, becoming an important supplier of epoxy resin and bisphenol A in the world.
Wuxi Bluestar New Materials: Epoxy Resin
"5,4,3,2,1... launch!" At this time, the hearts of all the people in the "Chang'e" control room were condensing at this moment, but the blue star new material Wuxi Resin Factory was far away. The employees, at the moment, followed the launch of the spacecraft with their excitement with their excitement, because this launch of the spacecraft also used their leading product, epoxy resin. Bluestar Chemical New Material Co., Ltd. Wuxi Resin Factory, formerly known as the local state-owned Wuxi Resin Factory, was founded in 1958 and joined China Bluestar in 1997. It is the birthplace and the most important production base of China's epoxy resin and bisphenol A industry. It has long served as chairman of the China Epoxy Resin Industry Association. As a key enterprise in the national chemical system, a key enterprise in Jiangsu Province, a national large-scale enterprise, and a second-tier enterprise, our factory is also an important enterprise under the Central Corporation, the China National Chemical Corporation and the China National Bluestar Corporation. Representatives of our country's epoxy resin, bisphenol A industry level appear on the international stage of the national team members. In recent years, international multinational corporations have made great efforts to enter China. Our factory sticks to the road of independent development, and its product capacity, output, quality level and variety of products are still among the top in the country.