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Light trucks lead the truck market. Affected by the special supply and demand of the truck market, the tonnage production and sales rate of each tonnage is maintained at around 100%, the lowest mid-level card is 96.87%, and the highest heavy truck is 101.48%. All segments of the market have ensured better forecasts and maintained a good relationship between production and sales. Due to the cardinality of light trucks, the output of light trucks appears to be higher than the sales volume, while the actual production and sales ratio is 99.11%, the production growth is 61.22%, and the sales growth is 58.24%. It is worth mentioning that the sales of micro-card market were better than expected, and production and sales decreased by 6.55% and 8.36% respectively from the previous month, an increase of 80.94% and 77.59% compared with the same period, and did not adapt well to market trends, but this was affected by the base number. The production and sales ratio is 99.24%. In the future sales growth in September and October, the remaining output can be well digested and corresponding preparations should be made.
It can be seen that the micro-card market has a good development market under the stimulus of policies such as autos going to the countryside this year. Together with light trucks, it has entered the general civilian market. The harvest of autumn crops is expected to add subsidies to farmers during the peak season of the traditional car from September to October. The micro-cards and light trucks will have more markets, and micro-cards will seize some of the original market of light trucks.
The stronger is stronger The micro-card market is unpredictable
Overall, the sales volume of Chongqing Changan, Beiqi Foton, SAIC-GM-Wuling, Dongfeng Motor and China FAW's micro-cards all increased substantially year-on-year, and the lowest increase was 67.43% of that of SAIC-GM-Wuling. (The highest is Beiqi Futian, but Beiqi Foton is not normal. After discussion, Chongqing Chang'an, the second place, rose 137.78%, and the growth of various growth companies was very large. Other companies saw a smaller increase this month. Hafei Motor's production and sales decreased by 21.74% and 14.9% from the previous month in order to ensure its higher production and sales ratio. However, some companies exhibited negative growth year-on-year. Dongan Panthers' sales volume decreased by 11.78% year-on-year, and production decreased by 49.88% year-on-year.
The basic stability of the top three micro-card markets this year will not change, and the competition of the second-tier companies will be fierce. The rapid growth of Dongfeng Motors and the year-end decline of Hafei Motors may be reversed. There is also a ranking between Jinbei Automobile and China FAW. A certain reversal is possible. It should be noted that the sales ranking does not represent the good operation of the company. Maintaining a higher ratio of production and sales is only one aspect. How to better introduce the product is the key to success. Some companies have provided us with counterexamples. In the micro-card market, a small company wants to survive in the market, and a good product strategy is crucial. Large enterprises are still like that, not to mention small businesses.
Shocking growth reveals the trend of the micro-card market
Chongqing Chang'an is the sales champion of this month's micro-card market, and it is also the current sales champion. It sells 12,229 units a month and has a cumulative sales of 84,165. At the same time, Beiqi Foton, which ranked second, sold 169 units in the same period of last year. This year it sold 68,659 units, an increase of 92711.11%. The most important reason for this situation is that the definition of light trucks and micro-card products has become increasingly blurred.
China's automobile standard GB3730.1-88 stipulates that 1.8 tons (inclusive) are micro cards, and 1.8 to 6 tons (inclusive) are light trucks. The status quo is 3 tons of 4 tons of micro-cards, 1.6 tons of light trucks. If small-displacement micro-vehicles are a straw for universal households to save the market, then micro-cards are a crop of enterprises that increase profits. The enterprises with light truck technology have fully developed technologies to create high-powered micro-cards, and horsepower has been fully adapted to market demand. Beiqi Foton is one of the most characteristic companies. Fukuda is absolutely unmatched in the light truck market. Its monthly sales are easily over 20,000 in the second place, nearly three times the sales volume in the second place. And it is such a company will never give up any market, enter the micro-card, and win the sales volume second. With its development momentum, Chongqing Chang'an’s first position will not be guaranteed at the latest next year.
Although the large tonnage of micro-cards has caused some inconvenience to the market research statistics, the small trucks can be “dragging and running†which also illustrates the maturity of the technology on the other hand. The advancement of technology is what we are willing to see. Light-caps and micro-card companies enter each other's markets. It seems that industry standards should also be replaced in the future.
