The current status of auto parts business network to save

What is the status of China's auto parts business? This is a topic that many car owners are very concerned about. In recent years, the growth of car sales has driven the rapid expansion of the automotive supplies market. However, too rapid growth has also accelerated the disorderly competition, leading to a worrying situation in the auto parts business. The rise of a series of automotive websites has found a new path for the development of the auto parts industry.

With the rapid growth of GDP, cars as a means of transport have become more and more popular. In 2009, China became the world's largest automotive market, with annual sales of 13.64 million vehicles; in 2010, it exceeded 18 million, maintaining a substantial increase. The auto parts industry has also faced the test of reality. The problems are endless: Some auto-cosmetic and auto maintenance companies use low-quality and low-quality spare parts and shoddy goods; some products produced by enterprises with production licenses also have substandard quality. Situation; Jiangsu Province's 2010 monitoring situation shows that the pass rate of GPS car navigation devices is less than 50%, and other areas have the same problems. Even some professional 4S stores can't stand the quality assessment. The auto parts business is in a mixed state. Some large brands also have a big discount.

What caused this situation?

First, the backwardness of the business model is the direct cause of the status quo of China's auto parts business. In the past few years, there were only a few models in China's auto market, and the corresponding auto parts were not as numerous as they are now. Most auto parts dealers adopted the models of models. Nowadays, the diversification of models has become a major trend, and the traditional model has become increasingly unfit for the market. It is difficult for small and medium-sized auto parts agencies to cover the accessories requirements of all models.

Second, the immature development and lack of industry standards are the institutional factors that intensify the current state of auto parts operations. China's market with unlimited potential is bound to become the focus of competition. Due to the lack of mature experience, blindly following the trend, similar business structure and backward business model, it only brought about short-term benefits, and the status quo of auto parts and accessories has been trapped in disorderly competition. The topics covered in the news report concerning the status quo of the "automobile accessories business" focus on "quality". The competition between branded parts and counterfeit parts, branded parts and parallel imports, etc. forces dealers to enter the plight of operating for survival.

How can we free the auto parts business from the status quo? The rapid development of the Internet has found a way out for the current status of auto parts operations. Some domestic automotive supplies websites have rapidly emerged, which has created a platform for network exchange between product suppliers and consumers. It provides the latest industry information, auto supplies market, product quotations, car maintenance knowledge, car beauty/repair companies recommendation, and provides information release for car enthusiasts, car owners, auto service companies, auto aftermarket product manufacturers and sales companies. Brand promotion, integrated marketing and other services. Internet marketing has the advantages of low cost and high efficiency, which greatly saves the operating costs of the supply and marketing companies and allows car owners to find a more convenient way of consumption. Especially in recent years, the age structure of automobile consumer groups has also undergone subtle changes, and it has become increasingly young. Buying favorite cars and accessories through the Internet has also become a part of the fashion of young people. The Internet not only provided a brand-new business model, but also eased the current status of disorderly competing auto parts business. Whether it is a supplier distributor or a direct consumer consumer, they can shop around on a broad platform of the Internet, win business opportunities, and obtain benefits.