In-depth analysis of the future development trend of China's agricultural machinery circulation

The drastic changes in the circulation environment of agricultural machinery, especially the accelerating development of agricultural mechanization, the adjustment of the structure of agricultural machinery industry, the changes in the consumption of agricultural machinery (agricultural cooperation organizations and large households), and consumption patterns, will profoundly affect the development of the agricultural machinery circulation industry and lead to deeper circulation of the agricultural machinery industry. Level change. The development of China's agricultural machinery circulation in the future will show the characteristics of large-scale operation, diversification of business varieties, and expansion of business areas.

Trend 1, agricultural machinery chain will become an important mode of China's agricultural machinery circulation. The rapid development of Jifeng agricultural machinery has played an exemplary role in the field of agricultural machinery circulation and has driven the chain of agricultural machinery circulation. The old agricultural machinery chain company Jiangsu Suxin has accelerated its development in recent years; Heilongjiang Agricultural Machinery Market has started regional chaining; Jiangxi Ganzhou Agricultural Machinery Company and others have carried out Regional chain. The practice of Jifeng agricultural machinery chain has proved that agricultural machinery chain operations have strong vitality and gradually become one of the future development directions of China's agricultural machinery circulation industry.

In trend two, circulation companies will go to large-scale and collectivization. Only large-scale circulation companies can shoulder the responsibility of organizing and regulating agricultural machinery production and agricultural machinery market activities. In fact, having large-scale circulation enterprises is an important symbol for a mature market economy. As the country's support for agricultural machinery circulation enterprises continues to increase, the agricultural machinery circulation industry will accelerate the pace of integration, and eventually form the objective of the State Council No. 22 paper to cultivate a large number of large-scale agricultural circulation enterprises with a wide range of radiation and good service quality.

Trend 3, 4S stores and specialty stores will develop rapidly. Kubota is a typical representative. China's famous agricultural enterprises, such as China One Tractor, Foton Lovol Heavy Industries, and Shandong Shifeng, have already embarked on a journey of innovation in agricultural machinery. The brand stores and chain stores they promote are the primary forms of agricultural machinery 4S stores. However, we believe that this kind of specialty store will become one of the directions for China's agricultural machinery reform, and it will have a strong vitality.

Trend 4, information network technology and e-commerce will develop faster. Nearly 80% of the circulation companies in the United States have their own websites, provide services related to production and operation, and integrate with internal systems to form a complete production and operation management information system. The e-commerce of agricultural machinery in China is still in its embryonic state and the development space is huge.

Trend 5: Diversified service scopes and specialized business operations. The scope of agricultural machinery distribution services has continued to expand, and many companies have expanded from simple agricultural machinery sales in the past to agricultural construction machinery, rural trucks, and other products that are closely integrated with rural production and life. Not long ago, we found in a market survey of 2,000 end-users that more than 90% of users prefer to purchase agricultural machinery products in specialty stores. From this we can see that the circulation companies with the strongest vitality will be professional companies.

Trend 6, the circulation, production, supply, sales, and research integration trends of “leading” companies. This development trend will extend and strengthen the circulation function. Circulation enterprises have expanded from the mere function of linking production and demand in the past to the production field, guided, organized production, guided and created the leading function of consumer demand. Agricultural machinery distribution companies will have closer links with agriculture and agricultural machinery industries.

Trend VII, scientific management and professional distribution services. Large-scale agricultural circulation enterprises deeply understand that scientific and effective management is a big issue that affects the development and growth of enterprises, especially information management. The development of circulation technology is getting faster and faster, the technical content of circulation services is increasing, and the division of labor in circulation is becoming more and more specialized.

Trend 8, the establishment of corporate culture has become an important task for circulation companies in the 21st century. Whether or not there is a unique corporate culture is a sign of maturity of the company. Training and corporate culture construction will become an important task for agricultural machinery distribution companies. All companies can not do without the corporate culture.

In short, with the rapid development of the agricultural machinery industry and the adjustment of the structure of the agricultural machinery industry and the improvement of the operation quality, changes in the distribution pattern of the agricultural machinery will be accelerated, and the rapid development and upgrading of the circulation of agricultural machinery will eventually be promoted.