·Over 30% of the automotive aftermarket O2O project closed down

“Experienced the cold winter in the second half of 2015. According to incomplete statistics, more than 30% of auto O2O projects have closed down, and there is little news of financing expansion.” Yesterday, the O2O project in the automotive aftermarket once again raised more than 100 million yuan. The news, has always insisted on the direct chain + Internet model of the cluster car treasure announced that it has received more than 100 million A round of financing.

The industry said that the current car O2O project has not recovered its previous heat, the cluster car treasure has been financing or ice-breaking, but from the previous collapse of many projects, simply relying on the money subsidy to attract users has been difficult to continue .

Aftermarket, the car experienced "cold winter"

From 2014 to the first half of 2015, the domestic automotive aftermarket O2O project is highly sought after. According to statistics, in 2014, the capital market generated more than 150 investment events related to the automotive industry. The investment in the automotive aftermarket was 10 times that of 2013, reaching 67 times. In 2014, more than 100 startups entered the automotive aftermarket, nearly ten times as many as in 2011. Since 2015, more than 40 automotive aftermarket O2O projects have emerged, mainly involving car wash, maintenance, car rental, and auto finance. Insurance and other sub-market segments. According to sources, from the second half of 2014 to the first half of 2015, many companies have obtained one or two rounds of financing. However, in the second half of 2015, with the advent of the "Internet winter cold", many projects in the automotive aftermarket have come to close. According to incomplete statistics, since September 2015, there have been door-to-door car wash platforms including Hidden Car Wash, E-Car Wash, Light Rain Car Wash, Car Wash, Car 8, I love car wash, etc. At the same time, it has covered 22 cities, Boao, once known as the largest O2O car maintenance platform in China, officially declared bankruptcy, which is only one and a half years after the company entered the O2O car market, after which it had received two rounds of investment.

Investor: Burning money project is easy to be eliminated

For the current domestic automotive aftermarket O2O project, an investor said yesterday that the real O2O project is to provide users with a platform for online and offline integrated services, online and offline services, indispensable to form a closed loop, on the cable The convenience brought by the transaction is also the experience provided by the offline service. The platform-based project that only integrates resources and provides online access is a pseudo-O2O. Whoever burns the money and the users will not have actual competitiveness. After investing in the fever, this type of project will naturally be eliminated. Another industry insider said that the number of private car ownership in China has jumped to the top in the world and has been growing. The demand for car maintenance and repair cannot be replaced, and it cannot be covered by pure Internet companies. China does not lack car repair service providers, but it is still in a chaotic stage. According to industry insiders, when the burning of money has become the normal operation of O2O, under the cold winter of capital, financing becomes more and more difficult, and the O2O car wash enterprises that have made the most of the food are frequently reported to close the door.

Trend 1: Accelerate the layout line

"There are several different models in the automotive aftermarket. The direct chain is undoubtedly the hardest and least optimistic at the moment, but the future of the industry must belong to the direct chain + Internet model. The door-to-door and platform-type models, Will be eliminated." Cluster car treasure founder high cluster said. It is understood that more and more car aftermarket companies are beginning to realize the importance of layout. In addition to the old-fashioned chain stores such as Michelin and Huasheng, the post-car projects under the heavy lines such as the cluster car, car enjoyment and small thumb are all chained and branded. According to industry insiders, the automotive aftermarket must return to the essence, which requires first strengthening the line and then doing the line. The pure online project without offline terminals is a “paper tiger”. The service projects and service processes cannot be standardized. The physical terminals without online platforms have been OUT, and it is impossible to improve operational efficiency. They can only watch the food and wait for customers to come to the door.

Trend 2: Regional chain opportunities are large

Industry veterans said that the domestic automotive aftermarket will gradually be centralized, with standardized products of up to 3 to 5 platforms, and maintenance chains, regional chains will gradually become bigger opportunities. These fast-growing platforms are not services in a certain segment, but cover the sharing of the entire life cycle of the car. If a car owner can fully trust a platform, it should be from buying a car, insurance to daily maintenance, usually car washing, any related services, to the last new car, used car, all services are connected to a service terminal, this It is the path for the future automotive market enterprises to gradually expand.

Trend 3: Relying on auto finance

Industry analysis, the automotive aftermarket to develop, must rely on auto finance. Enterprises that provide aftermarket services should take auto insurance as an entry point to provide financial services including auto insurance, consumer finance, supply chain finance, and lending to car owners, suppliers, used car dealers and insurance companies. With the increase in the number of domestic vehicles and the changes in the habits of private car users, the market for used cars and car rentals will rise in the future. On the one hand, users need to be the basis, and on the other hand, special car finance is needed as a business support.

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