Petroleum and Chemical Industry Association Encourages Enterprises to Create Famous Brands to Improve Product Quality

At the National Chemical Science and Technology Conference that ended on October 20th, Zhou Zhuye, Secretary-General of the China Petroleum and Chemical Industry Association, gave a special introduction to the Chinese brand-name product evaluation program and the association's brand-name recommendation work, encouraging enterprises to strengthen their own research and development and improve their products. Quality, striving for "China Top Brand Products".
It is understood that in recent years, there have been many kinds of petroleum and chemical products that have become "China Top Brand Products." In 2001, Lekai Color Film was named “China Top Brand Product”; in 2003, 8 companies’ soda ash products, 5 companies’ lubricating oil products and 2 companies’ high-concentration phosphate compound fertilizer products won this title; , All-steel radial tires of 8 companies were selected; in 2005, 38 companies produced professional sports shoes, color photographic paper, ammonium chloride (nitrogen fertilizer), potassium chloride (potassium fertilizer), ternary compound fertilizer, monoammonium phosphate, The 13 types of products such as caustic soda, architectural coatings, polyurethane resins, ABS resins, amino composites, rubber V-belts, and casings for oil and gas industries were awarded the title of China Famous Brand Products. The color film produced by China Lucky Film Group passed the re-evaluation. However, compared with other industries, the brand awareness of most oil and chemical companies in China needs to be further strengthened. The atmosphere of caring for brand names, creating famous brands, and enjoying brand names is still not strong, and declarations are not enough.
Zhou Zhuye pointed out that it is important to promote the recognition of famous brand recommendation work in the enterprise, but the most important thing is the improvement of product quality and corporate reputation. Enterprises should be based on market demand, increase investment in science and technology, and constantly improve technology, technology and equipment to achieve the upgrading of products. At the same time, we must strengthen quality management and improve quality assurance capabilities.

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