Cooper Chengshan Tire Company Named Weihai "Jiebao Chengshan Stadium"

CooperTires, the global replacement tire specialist, recently announced that it has been dubbed Weibo Chengshan Stadium as the “Cupertin Mountain Stadium”, inheriting its tradition of supporting events. At the same time, its joint venture in China Cooper Chengshan (Shandong) Tire Co., Ltd. officially changed its name to Cooper Chengshan (Shandong) Tire Co., Ltd. This is the first time Cooper tires have entered the Chinese market, and it has for the first time adopted a unified domestic corporate brand image to face the Chinese market, aiming at a more in-depth localization process.

Cao Kechang, CEO of Cooper Tire Asia Pacific at the opening ceremony, inaugurates the opening speech

Allen Tsaur, President of Cooper Tire Asia Pacific, Alex Koi, General Manager of China, and some leaders of Weihai Sports Bureau attended the unveiling of the newly established Chengbo Stadium at Chengshan Stadium in Weihai, Shandong Province. ceremony. Allen Tsaur, president of Cooper Tire Asia Pacific, stated: “As a 100-year-old tire brand, Cooper will need to complement the excellent local tire plant of Chengshan Group to develop the Chinese market. The potential to achieve a win-win situation. Over the past three years, our cooperation has been very pleasant. Through this unification of the brand image, we believe that we will have better performance in the future. We are committed to providing excellent products with excellent quality to the Chinese market. ".

Cooper Chengshan (Shandong) Tire Co., Ltd. is an important part of the US strategy of Cooper Tire & Rubber Co., China, and is one of Cooper's eight major production bases in the world. It provides the Chinese market with passenger tires and load-bearing tires with superior performance. . Cooper Tire announced at the beginning of 2006 that it officially entered China and established Solid Platinum Chengshan (Shandong) Tire Co., Ltd. on the successful acquisition of Shandong Chengshan Tire, China's third-largest tire manufacturer. Joint venture In the past three years, Cooper has combined its advanced management concepts and strong technology research and development capabilities with Chengshan's more than 30 years of mature production management to launch high-quality products that are more suitable for China's road conditions, and at the same time promote the introduction of a more advanced Six Sigma quality management system. , To increase production capacity and product market competitiveness.

Cooper Chengshan (Shandong) Tire Co., Ltd.'s title “The Solid Platinum Chengshan Stadium” is also used as the venue for the Weihai Station of the 2008 National 6th Truck Contest. It also shows the blood of the Cooper Platinum racing brand. Cooper Tire has been actively involved in sponsoring sporting events. In May this year, Cooper was listed on the Dean Tire brand, a brand of card passenger car racing, and as the only designated tire supplier to support the 6th National Truck Contest. Dean Tire, a brand of high-end card passenger car tires owned by Cooper, develops and researches on Chinese road conditions and strives to provide domestic consumers with complete solutions while improving the layout of Coupé's card passenger car tires. The organizers used Dean Tire at the Cooper Chengshan Stadium to perform truck drift performances to show the quality of the Cooper tires.

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