Ford and General Motors of the United States are currently targeting wealthy Chinese users, aiming to sell pickup trucks to them. The pickup truck type, which is regarded as the American symbol, is generally associated with farmers or construction workers in China. Most cities in China only allow pickup trucks to go on the road at night, but this year Yunnan, Liaoning, Hebei and Henan carried out pilot projects to allow pickups to enter the city to promote the production of pickup trucks. At present, local manufacturers producing pickup trucks include Great Wall Motor (601633, stock bar), Jiangling Motors (000550, stock bar) and so on. As the restrictions on pickup trucks become more and more lenient, US pickup truck manufacturers plan to expand the distance between their products and localized trucks in China to attract high-end users in China. At the Guangzhou Auto Show, Ford and GM showed Chevrolet Colorado and Silverado respectively, but did not announce specific prices, and expect to be listed in China next year. In April this year, Ford said that it will introduce the high-performance version of the F series to China. A Ford spokesperson said that Ford is currently considering whether to introduce a popular model to China, such as the F-150 or Ranger pickup. Fors Asia Pacific sales director Wesley Liu said that users who purchase pickups may already have other luxury models. Wesley also pointed out that the target users of pickup trucks mainly have four categories: rich people who want to stand out, businessmen who do not meet traditional business vehicles, ordinary drivers who need multi-function cars, and mechanical enthusiasts who simply like cars. Although the Chinese government subsidizes new energy and clean vehicle technologies, Chinese wealthy users seem to be more inclined to large cars and SUVs. Due to the current fierce competition in the SUV market, many car companies are facing profit pressure, but they believe that high-end imported pickup trucks will have great potential. At present, pickups only account for a small share of the Chinese automotive market. IHS Markit expects China's pickup truck sales to rise 14% to 368,791 this year, but it is only 1.4% of China's light vehicle sales. In contrast, US pickup truck sales are expected to reach 2.7 million units, accounting for 15% of light vehicle sales. An official of the Hebei pickup truck test project said that Hebei has Great Wall Motor and other car companies, and the production of pickup trucks accounts for more than half of the country's total output. At present, the trial project for pickup trucks has not improved production, but it is not until the project is operated one year later (May next year) that the impact can be assessed. The official said that in order to increase production, the central government will have more measures, it is likely that the pickup will be classified as a passenger car rather than a commercial vehicle. “The Chinese pickup truck market has great potential.†The Ministry of Industry and Information Technology, which is currently in charge of the pilot project, did not make any comments.
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