Independent brands should participate in more auto races

In the history of the growth of most foreign car brands, motor sports are one of its indispensable components. Only those brands that have achieved brilliant results on the field can grow into a great brand.

With the end of 2011, various domestic auto races have finally come to an end. The immeasurable potential of China's auto market has not only attracted the entry of major auto brands, even the World Touring Car Championships WTCC and Le Mans Intercontinental Grand Prix can not withstand the "temptation" for the first time to move to China. Coupled with the just-concluded China Touring Car Championship CTCC and Volkswagen Scirocco R Cup, racing culture has gradually entered the lives of people.

Of course, one of the biggest beneficiaries behind the event is undoubtedly the major auto makers involved in the event.

Changan Ford and Shanghai Volkswagen are enjoying a wide range of scenes in the CTCC. The Fox and the new POLO as racing cars have also performed well in the market; the Chevrolet Cruze has become the biggest winner of the WTCC, and the sales of the Cruze in the market are equally astonishing; not to mention specifically The Scirocco R & C Volkswagen Scirocco R-Cup is tailor-made for Scirocco. Under this drive, China has become the world's largest market for Volkswagen Scirocco.

Behind the cheers, it is not difficult for people to find that in the list of major auto racing brands, the number of self-owned brands is very small.

Is it that these autonomous car companies are limited by their technical strength, or do they think that the commercial value of the competition is still not satisfactory? Perhaps for various reasons, we must not forget that since Mercedes-Benz produced the world's first car in 1886, car races have emerged as twin brothers and sisters, and have continued to promote the development of automotive companies and modern car technologies. In the race, the safety, stability, and durability of the vehicle must all face extremely harsh tests. This is precisely the aspect that consumers are most concerned about. The success on the field not only drives the brand image and market sales substantially, but also promotes the progress of automotive technology. This is why the world’s major auto brands are keen to “burn money” on the field.

Haima Motors has already made a lot of achievements this year through the CTCC. Even if Chery Automobile is still unable to win the CTCC this year, after experiencing the accumulation and tempering of the competition, Chery’s product quality and R&D level will certainly improve. .

Geely, BYD, Great Wall and other independent brand car companies, what are you waiting for?