Infiniti domestically available?

On July 26, Dongfeng Motor Co., Ltd. released the “New Mid-term Business Plan” for 2011-2015 in Beijing. Chairman of Dongfeng Motor Corporation, Dongfeng Limited Chairman Xu Ping, Nissan Motor Company President and CEO Carlos Ghosn, General Manager of Dongfeng Motor Corporation Zhu Fushou, and Dongfeng Limited President Nakamura Gongtai attended the conference.

Dongfeng Limited plans to invest RMB 50 billion in China in the future, expand the sales of cars from 1 million to 2.3 million, and expand the sales network from 1,400 to 2,400. In terms of speeding up the development and development of new energy vehicles, Dongfeng Limited will launch Dongfeng Nissan’s own brand electric car “Kaichen”.

The 2015 sales target is directed to the 2.3 million "new mid-term business plan" showing that Dongfeng Motor will invest about 30 new models. Among them, the new "Kaichen" model will begin sales in 2012. By launching five models, it expects to sell about 300,000 vehicles by 2015. At the same time, Dongfeng Nissan’s own brand electric car “Kaichen” will be newly introduced.

The "new mid-term business plan" will also continue to exert its efforts to increase production capacity in order to achieve sales goals. Its subsidiary Dongfeng Commercial Vehicle Co., Ltd. has completed the production of a new medium- and heavy-duty commercial vehicle plant in Shiyan City, Hubei Province; the company’s new plant for small commercial vehicles built in Changzhou City, Jiangsu Province will soon be completed; and Dongfeng Nissan Passenger Vehicle Company in Guangdong The Guangzhou Huadu Second Passenger Vehicle Factory will also be completed and put into operation in 2012. In addition, the combined production capacity of Zhengzhou Nissan's No. 2 Plant and other existing factories has increased to ensure the achievement of the 2.3 million sales target by 2015.

In addition, in order to further increase the localization rate, power plants such as engines and transmissions will also build new factories. The continuous improvement of the construction and production capacity of these new factories will provide strong support for the company's future healthy, sustained and rapid development.

Infiniti or will be made?

Carlos Ghosn, president and chief executive officer of Nissan Motor Co., said that the limited development of Dongfeng Motor Co., Ltd. has become Nissan Motor Co.'s strongest support in the global automotive industry. Last year, Nissan sold a total of 1.0236 million vehicles in China, an increase of 35.5% year-on-year. For the first time, China surpassed the United States to become Nissan’s largest global market. Thanks to the astonishing growth rate of emerging markets, Nissan’s global sales have also reached 4.0068 million units, an increase of 21.5% compared to 3,338,400 units in 2009. This not only became the world’s fastest growing automotive company, but also surpassed Honda’s. Become the second largest automobile company in Japan.

At the end of June this year, Nissan released its mid-term business plan. Nissan Motors said in its mid-term plan called "NissanPower88" that it will increase its investment in branding and sales network. Business expansion will focus on the growth market and Infiniti brand and light Commercial vehicle business expansion.

Ghosn expects that by 2012, Nissan’s total production capacity in China will reach 1.2 million, and China will become and remain Nissan’s largest regional market. Nissan Motor Co., Ltd. is committed to achieving a 10% market share in China and will also expand its business in Brazil, Russia, India, and emerging markets in the future. Ghosn also said: "Nissan is trying to break the Infiniti brand car production in Japan only, and plans to establish a special overseas production of Infiniti brand luxury cars factory, and China and North America are the two most likely major plant Candidate location.” According to sources, further news will be announced in the mid-term Nissan business plan specifically targeting China.

Infiniti will usher in a time of localization Industry insiders believe that in the next six years, Nissan Motors aims to achieve a 10% market share in China, in addition to the need to increase the sales of the Japanese product brand, the sales growth through the domestic Infiniti is also within the plan. of. In fact, the discussion about Infiniti's settlement in Chinese production has been in existence for a long time. Nissan China’s senior officials once stated clearly: “We have been doing Infiniti’s domestic planning. If the relevant products’ profitability, market performance and quality are mature enough, Infiniti will The opportunity for localization has ushered in. According to Infiniti dealers, 20 new distributors will be added in the country this year, and industry insiders believe that the sudden increase in the number of dealers may be preparing for the domestic preparatory stage.