Infiniti’s domestic pace has accelerated and is just awaiting the details

Originally, at the Dongfeng Limited Mid-Term Business Conference last week, Infiniti will be a big hit, but reporters learned from Nissan’s informed sources that on the eve of the press conference, Dongfeng Limited held a meeting and Ghosn’s domestic production of Infiniti. Some issues have not been well thought out and therefore have not been announced at the press conference.

Ghosn said that after five years, Infiniti’s sales volume will increase to 500,000 units, which will increase by 300%. Among these, in addition to the existing sales in 35 countries, the sales area will be expanded. In addition, Infiniti will increase its sales by adding products, launching small-displacement models, and new energy models.

Inevitably, Infiniti’s expansion of sales will surely be achieved by expanding production capacity. At present, Infiniti, which is only produced in Japan, has been hit hard in the earthquake, and it is an inevitable choice to increase sales in a large market for local production.

Ghosn said: "Infiniti made logical, it is expected that Infiniti will still have a certain amount of time, but now some details have not been determined, so it is not convenient to disclose details."

However, the reporter learned from Nissan’s senior Chinese sources that Infiniti’s domestic preparations are in full swing, only the final determination of the details.

It is reported that Infiniti will probably produce at Dongfeng Nissan's Xiangfan factory. This factory also produces Tianmu and SUV Loulan. In addition, Xiangfan has more land resources and it is more convenient to expand production.

After Infiniti will be placed in the Dongfeng Limited, Renault-Nissan alliance will be another joint venture opportunities to Renault, Infiniti management is expected to be similar to Audi, using an independent business unit mode of operation.

Infiniti’s domestic production cannot be achieved overnight and it should be achieved as soon as 2013. It is understood that the first batch of models to be put into production should be G-series and M-series. This is similar to BMW, Audi and other luxury brands making domestic cars, and they will first put into production similarly low-priced cars such as the 3 Series and A4L. Large SUVs, such as FX, will also remain imported for a while.

Infiniti’s dealers said that whether domestically produced or not, the most concern is whether they can continue to make profits. In the future, domestic prices of G-series and M-series will certainly be lowered, or domestic versions with more cost-effective prices will be introduced, which will increase sales and bring better customer base after the sale.

According to statistics, in the first five months of this year, Infiniti’s sales growth rate in China was 132%, which was higher than the average growth rate of 70.3% in the Chinese luxury car market over the same period, and the sales volume in 2010 exceeded the 10,000 mark to 11,000 units. . Infiniti’s dealer network is doubled and Infiniti plans to reach 100 dealer networks in three to five years.