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In the first half of 2010, the market performance of heavy truck companies showed a rapid development trend, with both production and sales reaching a record high. Among them, the sales volume of Jianghuai Geely exceeded 12,945 units in the first half of the year, a year-on-year increase of 135.79%, and it ranks among the top three in the growth rate of heavy trucks. In the face of the highly competitive heavy truck market, how does Geerfa become the market leader?
Focus on quality
Different from other heavy trucks, in the chassis technology, the main and auxiliary beams of the frame of JAC Geerfa used a 6,000-ton hydraulic press for stamping and forming to achieve a seamless fit. It has unparalleled bearing capacity and service life. The advantages. In addition, the coating technology used in the automatic cathode electrophoresis primer technology, can make the vehicle anti-corrosion more than 10 years.
As the core of the heavy truck security system, according to the latest European standards and the concept of car design, Gehra’s cab is designed to improve comfort while using a four-point suspension type shock absorption technology that can be moved back 20 cm in total. Effectively reduce the impact of dynamic collisions, thus ensuring the safety of the driver.
Strengthen regional marketing
At present, each heavy truck sales area gradually shows differentiated demand characteristics. To cater to this trend, starting from the second half of 2009, Jianghuai Geerfa will combine “4+5†key sales regions to focus on regional product development. Has achieved significant results. Among them, the Guangdong region is the most obvious. From January to May, the sales volume of only one dump truck product reached 700 or more in the region, which has earned a high reputation among users.
Geerfa focuses on expanding the construction of network outlets, so that consumers can enjoy the fast and thoughtful service in a timely manner without any worries. At present, the company has more than 700 service stations, more than 380 spare parts supply points, service capabilities across the country.
With the support of product quality, new marketing methods and a complete network of outlets, Geerfa achieved rapid sales growth. According to statistics, during the first half of 2010, Geelfa's Guangdong market increased by 215% year-on-year. According to the data on the market, it achieved sales of 2,403 units, surpassing other heavy trucks in the industry and ranking first in the Guangdong market.