Recently, Miles Young 2012 annual report, the year 2012 the company achieved operating income of 1,552,514,400 yuan, an increase of 38.33%; operating profit of 88.0612 million yuan, down 27.09 percent year on year; total profit of 106.735 million yuan, down 20.19 percent year on year. The downturn in the light commercial vehicle market is also reflected in the leading enterprises in the transmission field of this light commercial vehicle. "From the market feedback in the first quarter of this year, the market situation is still not very optimistic, especially heavy truck Dump Truck market." Renhua Lin, director and chief marketing officer of Zhejiang Wanliyang Transmission Co., Ltd. said that due to the economic downturn, project construction and investment in fixed assets By reducing the impact of other factors, the commercial vehicle market will continue to decline this year. However, Wanliyang still firmly aims to achieve a 15% growth target. Ren Hualin stated that in the case of slight or no increase in total market volume, Wanliyang must optimize the product system, increase investment in technology research and development, optimize industrial layout, find new development space and profit growth points, and increase profitability. ■Optimize product and customer structure "Since last year, we have sorted out and integrated our product categories. We have reduced the number of products from 75 to 54. We will continue to reduce this year." Ren Hualin told reporters that the adjustment of product types is not only the need for cost control. It is the need to correctly identify customer needs, achieve product upgrades and guide the direction of market development. In 2005, Wan Liyang entered the light truck transmission market. After becoming a mainstream enterprise in the light truck transmission market in 2008, it began to expand the light dump truck, heavy truck, and car transmission market. It is understood that at present, in the light dump truck market, Wanliyang’s share has reached 60% to 70%, and its share in the light truck market is over 30%, showing little room for growth. Under the trend of slight increase in sales volume in the future, Wanliyang chose to improve the profitability of future companies by optimizing product structure and customer structure. Among these, the high-end light truck market is one of its key breakthroughs. “At present, the high-end light truck market capacity is expected to reach around 200,000 units, and Wanliyang expects to account for 20%~30% of this market share.†Ren Hualin said. “The high-end light truck market will become an important business growth point for Wanliyang in the future.†Ren Hualin told reporters that although the proportion of high-end light trucks in light trucks is still small, it has grown rapidly in the past two years. However, at present, there is a shortage of products in the high-end transmission market between 350 and 550 N·m. “William Young used European technology to develop a high-end light truck transmission 6G120 in 2009. This all-aluminum lightweight transmission has a torque of 700 N·m. It is specially designed for Fudan's Omar and other high-end light trucks. The market responds well.†At present, the high-end light trucks are mainly matched by ZF5S400 ZF5S400. We also plan to develop three 6-speed transmissions that will be developed using all-aluminum alloy, multi-cone synchronizer and a number of patented technologies to add new products to this high-end market. s Choice. At present, Wanliyang has signed a technical agreement with the two vehicle companies in the high-end transmission market of light vehicles. "Ren Hualin told reporters that in the low-end light truck market, Wanliyang has strengthened product quality upgrades and focused on improving the comfort of vehicle shifts. Not only that, in order to enhance professional competition, Wanliyang also conducts subdivided management of existing customers, giving them personalized and focused services. “We have adopted the policy of “one enterprise and one policy†according to the needs of different customers and the depth of cooperation between the two parties, and have given different business policies and service policies to different customers.†Ren Hualin told reporters since last year, Wanli Yang has stepped up its product sales. And after-sales service level. "For key customers, we are committed to developing in parallel with it, and provide nanny-style services for real-time information exchange." ■Improve product development capabilities R&D capabilities are also an important part of product competitiveness. At present, Wanliyang's annual R&D expenditures account for more than 3% of the company's sales revenue. Shen Wenquan, vice president of Automotive Transmission Research Institute, told reporters that the company has set up a research institute for commercial vehicles, passenger vehicles and construction vehicles this year. Research and development projects are also being integrated. This year's focus is on technology, products, and market research, according to market demand. Product development. Energy-saving and lightweight have become the focus of development of Wanliyang transmission products. This year's full range of products will lose about 5%. In addition to optimizing the design of the shell to reduce weight, Wan Liyang will also promote lubricants as an effective way to improve transmission efficiency. "We have jointly built a joint laboratory with CNPC and we are testing and improving lubricants to improve transmission efficiency," Ren Hualin told reporters. Wan Liyang’s research and development achievements over the years have also begun to show. In 2012, a total of 41 scientific and technological achievements were passed by the company. The two new technologies of “Automatic Transmission Joystick†and “Three-axle single-box double-speed automobile transmission†have obtained invention patents, and the “Zero-clutch Automatic Transmission (DCT) R&D and Application Project†of major scientific and technological projects in Zhejiang Province has also passed the acceptance. . In addition, this year's Wanliyang Transmission Research Institute has also formally established the Technical Research Department to focus on enhancing the basic capabilities of the company's product research and development. ■leveraging on new breakthroughs in the heavy truck market Wanliyang's sales in the heavy-duty truck transmission market are expected to increase by 20% this year. “Heavy duty card users pay more attention to quality and service. Among them, service is the most important thing.†Ren Hualin told reporters that the company is making great efforts to build a service system. At present, it has focused on increasing the accessories distribution in heavy truck key markets such as Hebei and Anhui. "Because of the limited number of corporate products remaining, our service system is also distributed regionally, so that our services can be refined, do a good job, and make our customers satisfied. Then we can make breakthroughs and gradually push them all over the country." Ren Hualin told reporters At present, Wanliyang’s spare parts center library (except Lhasa) has been established in the provincial capital cities. "In the service agreement signed with the OEM, we have promised where the vehicle will be sold and where Wanliyang's accessories and service personnel will follow," he said. However, under the situation where the heavy truck market is still sluggish, Wanliyang has been under pressure to expand in this market. “The popularity and brand reputation of the Wanliyang brand in the light truck market are undoubted, but it is difficult to support the development of the heavy truck transmission market. Therefore, we must separate the brands of heavy trucks and light trucks.†Ren Hualin told reporters that in the future Miles Yang does not rule out that it will increase its management level and brand image through joint ventures and cooperation with other companies at home and abroad and expand the market for heavy trucks. “In the future, we will consider setting up two sub-brands for heavy-duty trucks and high-end light trucks under the brand of Wan Liyang as the parent brand, and promote the development of sub-divisions.†Ren Hualin said.
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