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On June 1st, Fujian Daimler announced in Hangzhou: MPV Viano and Detroit were priced between 316,000 yuan and 438,000 yuan. Relevant sources said that compared to the price of imported identical models as high as 700,000-800,000 yuan, its low pricing is very aggressive, and it will redefine the segment of China's high-end MPV market.
At the same time, Fujian Daimler also announced that another commercial vehicle, Splinter, will be available next year, and Toyota Coaster will be its main competitor; China's large commercial vehicle (Large Van) Submarkets will also face strong impact from domestic Mercedes-Benz products.
Repositioning the high-end commercial vehicle market
In an interview with reporters, Lai Ruining, general manager of Daimler Fujian, stated very clearly: “We have introduced a diplomatic-grade MPV Viano and a professional-grade MPV deterrent, which is to redefine the market segment of high-end commercial vehicles. We hope that We will completely re-set the standards for high-end commercial vehicles in terms of functionality, comfort, and luxury, because in this area, we are more advanced and we are also observing what kind of reaction the market will have."
Ge Ruibai, head of the marketing department of Daimler Fujian, also told reporters that, strictly speaking, these two models currently have no competitors in the country and will directly form their own high-end MPV market.
A preliminary investigation by the reporter found that the vast majority of respondents were surprised at the pricing range of 316,000 yuan to 428,000 yuan for the two models, both of whom considered the price to be lower for several business vehicles such as Odyssey or GL8. It is quite aggressive.
Shi Ruibo, manager of the marketing department at Daimler Fujian, also said in an interview with this reporter that he has made many efforts to maintain such a "competitive" price. This shows that such pricing is clearly fully discussed internally.
In the interview, Lai Ruining also confirmed to reporters that by 2013, the entire Mercedes-Benz engine and all its parts and components will be domestically produced at BAIC, which will provide engines for Fujian Daimler and Beijing Benz. It also depends on market conditions and related policies.†He said that having an engine factory is very beneficial to respond quickly to market changes.
On May 18, the Fujian Daimler R&D Center project was signed in Fuzhou with a total investment of 67 million U.S. dollars and 160 acres of land. It will build a research and development complex and a complete vehicle and parts design center and laboratory. Construction started in August.
Linear Technology aims at Toyota COASTER
Daimler Fujian also showed great confidence in Splinter, which is scheduled to be listed in 2011. Nor is it to say that Toyota currently plays a leading role in the segment of the large commercial vehicle (Large Van or CMB). Coaster) is its main competition. Obviously, the pattern of this market segment will soon be re-delineated by domestic sprinters.
Grieb told reporters that Linear Technology is the best-selling Large Van product in Europe. It is not only the Daimler internal but also the best-selling product among all its competitors. Its annual sales volume is close to 200,000.
Lingte is not just a model, but a family of models, with a very large number of different configurations, which makes it "unlimited" to meet different market segments and different consumer needs. "We believe that the company has very With good chances of success, the large commercial vehicle market has grown rapidly, but the number of competitors is very limited."
Lai Ruining also said that she is very proud of Linear Technology. In Europe and Germany, Linear Technology is synonymous with large-scale commercial vehicles. “We hope that the same thing will happen in China. The domestic Linear Technology is designed for the Chinese market and Chinese consumers. The relevant configuration will also be unique to China."
Referring to Toyota Coaster, which is currently dominant in China's Large Van market, Greg said: “The reason that we are confident that we will win in the competition is because, first of all, in terms of technology, we are ahead of the competition by a few miles, and we are The success of Europe has put us in a favorable position and conditions. What we need to do is localize our products so that they are more in line with and meet the needs of Chinese consumers, and continue to adjust, update, and upgrade products based on consumer feedback. To maintain the best state of the product."
Lai Ruining added that Lingter will also redefine the service standards of Large Van and form a perfect combination of products and services. Daimler Fujian provides professional services 24 hours a day, seven days a week, and is establishing dealers and service outlets nationwide, providing consumers with a comprehensive service system through a powerful dealer network.