Ren Jianqiong: leave the Chevron era

Like her unusual professional resume, the title of her business card is a bit long—“Executive Director of Marketing and Director of Chevrolet Marketing”. This professional status also seems to indirectly corroborate the reason for leaving Ren Jianqiong: the affairs are too busy. Shanghai General’s response to her resignation was explained by the following: “Yong Ren resigned due to physical and family reasons. She hopes to spend more time looking after her family.”

Chevrolet senior car Mai Rui Po listed less than a week, Ren Jianqiong chose to fade out of the industry vision.

This sudden news made a difference around the world. It was in her own hands that Buick was proud of the high-end car market. Chevrolet started the era of the whole series. From the "three-leaf label" to the "golden bow tie", the product lineage of two concurrent products is so perfect for the first time. Such a node, who would think of Ren Jianqiong leave?

It is precisely because of this that the sensibility of the imagination has been conjectured for awhile - black clothing attending the listing event, tears during the event, and sadness filled the media. As a professional manager, Ren Jianqiong’s farewell performance on the day of Mai Ruibao's listing was just the beginning. It was to interpret the value of the car. She always stood at the stage until she spoke in disbelief before picking up a bottle of water. After reopening the conversation, the topic is as always.

At the time, Shanghai General Motors Vice President Cai Bin was on the other side of her and talked about the reform of Chevrolet's marketing system. Cai Bin's language was coherent and he frequently accepted the hard topics of the media; and Ren Jianqiong’s statement involved more about the product itself. And the outlook for the capabilities of the Chevrolet system. Without any awareness, Ren Jianqiong guided her audience in a gentle manner to the products she and her team had built. Have to admit that for every new product of Chevrolet, Ren Jianqiong has added color to her gas field.

The only thing that can be captured is the end of the media interview. Ren Jianqiong and the current Vice President of Marketing of Shanghai GM Cadillac Li Zhenghui have a photo together. As the same comrades who once ploughed through public affairs, made Buick and follow-up multi-brand upswings, the eyes of two Shanghai-based generals produced an intersection at that moment. After Shanghai GM had successively experienced the departure of such people as Sun Xiaodong and Ding Lei, they said goodbye once again.

A few days later, Vice President Yang Meihong of Volkswagen China wrote on Weibo: “Ren Jianqiong is a particularly capable woman in the car circle and has a good image and a good reputation. She hopes that she will soon be able to return to the arena with her.” Yang Meihong, who is a colleague in the industry, gave Ren Jianqiong considerable praise. Behind the accreditation, from 80,000 vehicles in 2005 to 560,000 in 2011, Chevrolet’s cumulative sales in China exceeded 1.8 million, of which more than half of sales came from During the two years between 2010 and 2011, after taking over Chevrolet in 2009, Ren Jianqiong first won the respect of the industry with his marketing achievements.

Ren Jianqiong often hangs his lips: "To allow consumers to remember your brand, in addition to providing functional satisfaction, we must also consider how we can resonate with them on the spiritual and emotional levels." The same is true, since Chevrolet. , "11 degree youth" micro-film marketing model began to use, innovative marketing effects even became the driving force behind the Cadillac SRX "Route 66".

"For what purpose is implanted, I think the answer is to win people's hearts instead of convincing reason." Ren Jianqiong has earned the necessary time and audience for the rapid growth of a brand. This kind of insight with customers growing up, whether it is Putting it in the present and in the future, it can be said that it will be the chip left for Shanghai GM to win.

Ren Jianqiong said that he “always wishes to do a repetitive task in a new way and is more willing to challenge some 'established'”, from the Buick Brand Director to the Chevrolet Marketing Director, and even back to earlier Studying in the UK and joining Xuan Ya International as the CEO, she fulfilled her own commitment with her rich career experience and used “experience” to explore the world and herself.

“Sometimes, I travel far, or choose to break away from the current environment, just to get a kind of testimony: There are many people who can live gracefully just by virtue of faith, not because of the physical environment of the loopholes.” Ren Jianqiong said.