Development Trends: Augmented Reality (AR) finds use in the enterprise application market

According to the phenomenon of the game industry in 2016, Pokemon Go can still be said to be the most popular application case in the history of AR technology so far. Many game enthusiasts mentioned that AR (Augmented Reality) would think of floating Pidgey or wandering. Pikachu.

Figure 1. Augmented Reality (AR) finds use in the enterprise application market

However, the potential of Augmented Reality (AR) far exceeds the capture of tiny virtual creatures in the real world, and some of the largest companies and technology companies are trying to show us this potential.

This was partly due to the stimulating success of Pokemon Go, and Apple and Google, respectively, promoting the development of smartphone platforms ARKit and ARCore, and partly due to the apparent hype over Augmented Reality (AR) technology, so last week The heat of Augmented Reality (AR) on CES 2018 in Las Vegas continues unabated.

Figure 2. Smart glasses technology is being reborn

There are reports that it can be seen at this show that smart glasses represented by Augmented Reality (AR) are being reborn, and this phenomenon is five years after Google Glass was released and Microsoft's HoloLens made its debut three years. After that appeared.

During the CES2018 show a large number of headlines related to smart glasses products, including a pair of smart glasses developed by the U.S. company Vuzix. This pair of smart glasses allows users to use Amazon Alexa's dialogue with their smart glasses to use AR-driven images. Combined with information.

For Amazon, integration with smart glasses is part of its broader strategy, which allows users to access their virtual assistants on more devices, so it can continue to compete with rivals such as Google for smart speakers.

However, in the broader context of augmented reality (AR) augmented reality, it can be seen that more and more devices are combined with AR technology, and the use of consumers is constantly expanding. This phenomenon is again Marks the increasing importance of augmented reality (AR) to major market players.

At this year's International Consumer Electronics Show, Vuzix's competitor is Rokid, an artificial intelligence (AI) and robotics company. The company also announced plans to release an Augmented Reality (AR) augmented reality spectacles at the show. Show the device.

According to media reports, Rokid Glass is planned to be released as a standalone product. It will use its own internal processor, which means it does not have to be connected to a smartphone or PC. The device will have a 50 degree field of view and be designed to float objects or information into the eyewear wearer's line of sight, which means that one can use the pair of glasses to continuously interact with their actual environment.

Aside from the hype of CES, Apple is rumored to announce its own AR headset in 2019; Microsoft is still developing the next-generation version of HoloLens; and you dare not bet that Google will not launch a consumer Augmented Reality (AR) again. ) Hardware products.

However, at present, Google has begun to transform Google Glass so that it can be used in the corporate environment.

Business opportunities

Technology research firm ARtillry Insights (a division of the VR/AR Association) estimates in a report that by 2021, the enterprise augmented reality (AR) market will increase from $829 million in 2016 to $47.7 billion. In sharp contrast, the study estimated that consumer AI (artificial intelligence) will have a market size of $15.8 billion by 2021, and this area will have a size of $975 million in 2016.

Figure 3. Rokid's Smart Robot Products

AREA, which claims to be the only global non-profit alliance organization dedicated to accelerating the application of Augmented Reality (AR) in the enterprise, believes that the benefits of long-term business applications in augmented reality (AR) will exceed Benefits in consumer applications.

Mark Sage, executive director of AREA, told the media: “The augmented reality (AR) applied in the business domain has clear and long-term ROI (return on investment) benefits in terms of improving and improving production efficiency: “Although AR in the consumer sector will provide Benefits and help educate people about the use of AR technology, but the potential applications in the enterprise area are more profitable and will bring greater returns. “

Google’s corporate smart glasses were launched in July 2017 and are now deployed in numerous factory floors around the world. The company already owns some of DHL’s, GE’s, and Volkswagen’s big names.

The device is designed to allow the factory staff to “stand by” by eliminating the disturbances around them.

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