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Qingling Automobile, which has always focused on the high-end commercial vehicle market, recently launched its new 100P model, but it has thrown away the mainstream price of a domestic mid-range light commercial vehicle, starting from 86,000 yuan. Industry insiders believe that this move of Qingling is bound to trigger a new round of reshuffle in the same-class car market, and Qingling’s “ambition†to “invade†the mid-range commercial vehicle market is also exposed.
For a long time, in the sector of 100,000 yuan, 80,000 yuan and 50,000 yuan, there are three high-, medium-, and low-level product categories in the domestic light commercial vehicle market. Qingling introduced the 100P model launched by Isuzu Technology in the 1990s. With its outstanding performance and high selling price, Qingling has been regarded as a high-end model by the industry.
The new 100P model is a brand-new strategic model jointly developed by Qingling and Isuzu. The fuel consumption per 100 kilometers is only about 7 liters, which is 22% lower than that of other domestic cars of the same class. The life cycle cost (purchasing and use cost minus vehicle residual value) ) It is 150,000 yuan lower than other domestic cars of the same class; 300,000 kilometers of engines are not overhauled, and the total vehicle maintenance cost is only 1/4 of that of other domestic cars of the same class.
World-class diesel electronic injection and control system, national 3 emission standards, “Qingling†market reputation for high reliability, high durability, high economic efficiency and low operating cost, coupled with the “high-end car selling mid-range price†The price strategy has caused the Qingling 100P to attract a great deal of attention from competitors. Feedback from mid-range commercial vehicle dealers such as JMC, Ao Ling, and JAC showed that the "incoming" of the Qingling 100P made them "stressed."
Qingling said that at present, "Qingling" has a share of over 40% in the domestic high-end commercial vehicle market, and the new 100P is the beginning of Qingling's "stabilizing the high-end market and occupying the mid-range market."