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The development trend of the LED industry presents a diversified trend
The development trend of the LED lighting industry market in 2014 has shown a diversified trend. The intelligent integration and cross-border characteristics will lead to an increasing capacity in the industry market. Overall, the LED lighting market is still relatively optimistic. Rapid response, efficient innovation From the perspective of the competitive environment in 2014, the integration speed of the entire industry will accelerate, because the industry itself has many low-end manufacturers, everyone is concentrated in a wholesale market, focusing on price competition regardless of product quality potential Regular behavior will lead to the disappearance of a large number of enterprises. This is a normal thing in the development of the industry. Lighting companies want to stand out in this environment, want to maintain the advantage in the competition, a quick response ability, high efficiency innovation is an important quality that must be possessed. Because we are now facing more than just changes in the product platform, the mode of communication is changing, and the entire economic environment is changing rapidly, so we must have rapid response capabilities and efficient innovation to keep up with market demand. With changes. In terms of market development, the lighting industry is facing some problems. At present, most domestic enterprises pay insufficient attention to product innovation, but only focus on the external market and price. In the context of the modern lighting industry, channels have become diversified, competitors have become diversified, and market order has yet to be adjusted and regulated. When we want to open up the dealer market, we need innovation and innovation to create customer value. Simply taking some of the same products, the products can not be separated from each other, it will go straight into a vicious competition. Therefore, product innovation plays an important role in the improvement of corporate competitiveness. Internet thinking incites traditional business models For the market segments that appear in the lighting industry, virtually every market has opportunities. The key is to find opportunities and whether manufacturers can seize opportunities through rapid response. Now the transformation of the entire product is very fast, whether it is commercial lighting or office lighting, it is in the stage of rapid transformation and upgrading. For the entire lighting industry, we should learn to use the Internet's thinking mode. Internet thinking has brought about great changes to the business model. It first affects the change of the entire mode of communication. Changes in the way of communication will lead to changes in other channels. Our access to product information is closely related. Channel changes will result in product changes. It is a process from R&D to manufacturing to sales to final use. This is a holistic change in thinking, not just a simple matter of replacing one of the other products with one LED product. Renovating the domestic market, many LED companies do a good job in exporting, but when they return to the domestic market, there is a phenomenon of so-called acclimatization. The emergence of this phenomenon has a lot to do with the operating mode of export enterprises. After all, there are certain differences in the operating models of foreign and domestic companies. But this is not an insurmountable obstacle. To solve this phenomenon of acclimatization, we must do two things: First, pay attention to the management of the team. The so-called thing is what people say. Second, make appropriate adjustments in the way of thinking. If you use the old routines to take a new path, it will definitely not work. In essence, it is still necessary to focus on consumers and meet the needs of consumers. It can be seen that it is very important to grasp the market trend and pay attention to the improvement of comprehensive ability. It is also imminent, which directly affects whether the enterprise can develop normally and become stronger and bigger.