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Some people say that on the streets of the city, there are two beautiful landscapes. One is the lady who walks with her money, and the other is a variety of cars that have passed by. What followed was the development of different landscapes that became increasingly prominent in the city — beauty salons and car beauty shops.
Car beauty, as the name implies, refers to cleaning, waxing, repairing, maintenance and other services for automobiles. It can be roughly divided into body care, engine exterior beauty and interior beauty. In recent years, with the linear increase in the number of motor vehicles in China, especially the increasing number of private cars, and the increase in the level of car consumption, the auto beauty market has also been booming. Auto beauty shops are scattered all over the city; on the other hand, Most private car owners have gradually changed from "maintenance-based" to "maintaining-based", which has also greatly activated the car beauty service market.
According to relevant data, the average annual cost of decorating beauty for each car is 1552.3 yuan. Automobile beauty industry will become the most crucial part of China's automobile industry chain.
"Selling a car is not as good as selling a decoration"
“The market price of this automobile sealing service is 888 yuan, but the cost of consumables is only 90 yuan. Of course, in addition to this, investors have to pay fixed costs such as salaries, house rents, utilities, etc., but that is not much. In total, it will not add up to more than 200 yuan.†Recently, an industry source disclosed to reporters that behind the blooming of auto beauty shops, it is little-known high profits. Another example is the use of foreign genuine car stickers, the cost is only 88 yuan, but the market price is in the range of 1,000 yuan to 2,000 yuan.
On August 13, the reporter visited several so-called “car professional beauty shops†in Beijing. It is understood that car wash prices range from 5 yuan to 25 yuan. In addition, the price for electric front windows is 1,500 yuan. 1,200 yuan, the cloth seat cover up to 700 yuan, and a simple function of the anti-theft lock actually also 1500 yuan. But in fact, the cost of these beauty decorations only accounts for 20% to 30% of the market price. Therefore, the profit rate of car beauty shops is very high, and it can be regarded as huge profits.
According to Euro-American statistics, in a fully mature international automotive market, the sales profit of automobiles accounts for only 20% of the profits of the entire automotive industry, and the profits of spare parts supply account for 20%, while the profits of 50% to 60%. It is from the automotive service industry. The turnover of the US auto service industry has surpassed the sales of auto vehicles. Among them, the annual output value of a car beauty industry alone has exceeded US$350 billion. In China, the auto service industry has just started. The rise and rapid development of China's auto beauty and decorating industry also further demonstrates that the auto beauty industry has entered the era of gold rush.
Xing Aiyi, the general manager of Beijing "Yiyixing" Automobile Decoration Co., Ltd., once said in an undisguised way: "Since 1996, our profit margin has been maintained at around 30% to 40%." According to the survey, the profits of auto beauty decoration are mainly From raw material spreads and working hours. In a professional beauty shop in the “I love my car†car in Haidian District, Beijing, a consumer named Yu Ying told reporters that she had bought a POLO recently and wanted to install a CD stereo on the car, but the beauty shop The boss told her that adding a single-disc CD stereo to more than 4,000 yuan. In the end, Ms. Kou gave up this idea, only to the car installed solar film and some car accessories, spent a total of 1788 yuan.
It is reported that with the increasing market share of private cars, the daily maintenance of cars has gradually changed from "maintaining cultivation" to "maintaining cultivation." In the reporter’s survey, 90% of the car owners had plans to “beauty†their car. Among them, 18% posted an explosion-proof film, 10% of car owners installed or modified car audio, and another 50 %% of the owners purchased accessories such as small pendants or buy headrests, cushions, cushions, and mats. A person who had previously engaged in car decoration told reporters that the profit rate of the auto beauty and decoration industry is now over 40%, or even higher. No wonder some car dealers say: "Now selling a car is not as good as selling a decoration."
"Professional" car beauty
The reporter visited several “automobile professional beauty shopsâ€, of which a professional automotive beauty shop in Weigong Village, Haidian District, is located on the west side of Xisanhuan Road. There is only a room that can barely accommodate the next car. The oily smell and constant odor make people sick. In addition, it also regards the sidewalk as its own car wash and the vehicles block roads. Therefore, pedestrians passing through these roads have to embark on the road and fight with the car. Close to the remote South Fourth Ring Road, passing through a road that is not very spacious and traffic is chaotic, Beijing Chipeng International Enterprise Group is crowded into the disorderly frontage storefront. Only two unicorn stone carvings at the entrance shine under the setting sun. It shows a different style and tells passersby that this is an "international" company that is rapidly emerging.
In the interview, the reporter learned that a considerable part of the so-called "car professional beauty shop" is a "black shop" that operates without a license. With the rapid development of the automotive market and the ever-increasing possession of private cars in recent years, auto-cosmetics is like a “sweet potatoâ€. With high profits and a large market, many people are eager to join. Some people rent a house on the roadside, find one or two partners, purchase some of the most basic beauty equipment and spare parts, find a block of plywood, paint a brush and write “Automobile Beauty†to the door. Li, a professional beauty shop was born. What's more, a faucet, a few rags and a few buckets, starting from the car wash, are completely self-made and standing on the small wooden board in front of the door is also impressively written "Car professional beauty." It is also known that in some communities, the phenomenon of illegal occupation of roads is very serious, and some shops take about one-third of the export roads of the communities, making it very inconvenient to get in and out of vehicles; and these unlicensed beauty shops give back The residents have brought troubles such as noise, sewage, and public security.
Relevant statistics show that currently there are about 9,000 franchised and affiliated auto-cosmetic companies in the country, and there are about 150,000 employees. Among them, most of them are unlicensed businesses. An industry insider who has worked in car beauty for many years told reporters that the impression given by the auto beauty market has been poor. Individual merchants only use profits, lack credibility, and have a large number of “black nannies†and small workshops. During the interview, when the reporter asked about the operating permit and the qualification certificate, the master said, "I will wash the car for you. What do you care about so much?" Some masters also asked, "What documents are needed? Why do I not? know!"
Unlicensed operation and “black shop†have brought great confusion to the auto beauty market. According to data provided by China Consumers Association, complaints about auto after-sales services have been consistently high in auto complaints, and complaints about auto-cosmetics have been increasing year by year. Due to the inferior quality of some automotive beauty products, consumer disputes caused by damage to automobiles caused by beauty products are not uncommon. In addition, in order to pursue “maximization of profits,†some shops have privately modified the automobile bumpers, retrofitted the car’s power supply lines, and only focused on the surface of articles that do not emphasize the performance level of the internal materials, etc., and often make cars “beautyâ€. There are security risks.
According to analysis by industry insiders, the low quality of practitioners and lack of standardized technical operating standards is one of the soft underbelly of the auto beauty service market. Many beauty care workers have only mastered some basic automotive electromechanical principles. The use of maintenance and beauty products is basically based on instructions, with little or no study of its working principle. In addition, the use of new technologies in the automotive industry is becoming more and more widespread. As computer systems and electronic technologies are gradually upgraded, non-professional maintenance workers cannot eliminate faults at all. In addition, the current lack of standardization of car beauty shop management, technology, equipment, services, etc. There is no standard to follow, therefore, the automotive beauty industry will gradually fall into a very embarrassing situation.
A new round of "shuffle" is coming soon
Mr. Liao, who lives in Beijing’s Xichenghuan Middle Road “Fengchengâ€, is a private business owner. He recently bought a Mercedes-Benz S320. However, he was upset that after a car wash, his Da Ben’s air conditioner could not be used. . Opened to a special maintenance shop, opened the integrated circuit board to see it, and it was all water mist. It was short circuited. The car wash cleaned the air conditioner's computer board, and it took more than 5,000 yuan to repair it. Mr. Liao said he did not want to wash the car again. "I really don't know how these stores can be opened so much."
In fact, by contrast, Mr. Liao is still lucky. Not long ago, a news broke that the owner of a car beauty shop had been arrested for stealing three vehicles. It was reported that the suspect had stolen the car after secretly leaving the “template†for the car key during the car wash. According to public security officials, in the process of car beauty decoration, the car's anti-theft system will be “exposed†and some loopholes will be left to criminals. Therefore, cases of losing cars also occur from time to time.
Professionals believe that the irregularities in the automotive beauty industry and the lack of professionals have reached the point where they threaten the healthy development of the industry. This is mainly manifested in two aspects: First, the good and the bad of beauty products and the short-term behavior of manufacturers restrict the healthy development of the automotive beauty industry, individual workshop production can not guarantee the quality of related products, production of low-cost competitive behavior and the beauty shop Profits form a stark contrast; Second, the level of beauty salons operating services is worrying, the country also lacks standards and norms related products, supervision and law enforcement is not enough, to a certain extent, also punished the manufacturers of non-standard behavior.
The reporter learned from the relevant person in charge of the Beijing Municipal Labor and Social Security Bureau that the car beauty shop needs to be qualified and qualified applicants can obtain business qualifications. The person in charge said that the supervision of car beauty shops will be further strengthened to ensure a healthy and orderly development of the car service market.
It is reported that in Western developed countries, the auto beauty care industry has accounted for about 80% of the entire automotive aftermarket, and the domestic market is in the development stage. At present, international car beauty maintenance brands such as Chinap, 3M, and Tefler have been established in China by agencies, and the number of franchised dealers is frequently counted. Among them, Chi Napp has reached 800 franchise stores in 31 provinces, autonomous regions and municipalities across the country, and its immediate plan is to reach 1,000. The "profiteering" of the auto beauty care industry is attracting a large number of investors into the industry. "Although the situation will be different everywhere, but in general, invest a million to open a few hundred square meters of car beauty maintenance shop It is a sure thing to return this year, and it is not uncommon to start recovering costs in six months or months."
According to reports, in the United States, the automotive beauty care industry has developed for more than 80 years. The concept and model are very mature, and it is generally the scale of dozens of chain stores. Among them, 3A is the most well-known automobile beauty care chain brand in the United States, and there are only a hundred of them. Like Chi Napp, it can do more than 800 franchise stores, which also proves the huge market attraction of domestic auto beauty industry from the side. force. Under Chineip's "stimulus," Sinopec, PetroChina, Shanghai Volkswagen, Shell and others are all about to make a move. I believe in the near future, the competition in the auto beauty industry will become increasingly fierce, and a new round of "shuffle" will soon come.
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