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On January 22, 2011, FAW authorized dealers of the dealerships were established. Li Yanhai, president of Liaoning Huihua Automobile Group, became the first chairman of the investor union. Li Yanhai said that FAW has established a coalition of investors to provide an excellent opportunity for people who invest in the Chinese auto industry and join China FAW's independent business.
In the mid-1980s, Li Yanhai, then general manager of Liaoning FAW Trading Co., Ltd., founded Liaoning Huihua Automobile Group. After years of development, the Group currently has 1600 employees, more than 40 independent business units and 4 brand clusters. The business involves vehicle sales and service, purchase and sales of used cars, credit consumption, automotive supplies and beauty decoration, transportation companies, In the field of international trade, it has become a leader in the regional automobile circulation service industry. In 2010, Huihua Automobile Group sold a total of nearly 30,000 units of FAW Group vehicles, FAW liberation spare parts more than 100 million yuan, nearly 200,000 maintenance desks, and the scale of business operations reached 5 billion yuan, which was awarded to the private enterprises by Liaoning Provincial Government. Big family.
Li Yanhai led Huihua Group to join FAW Group when FAW products were in the adjustment period. In spite of many automobile manufacturers to cooperate with it for more than 20 years, he always insisted on selling only FAW vehicles.
In 2000, Huihua established the first Audi 4S store in Shenyang. In 2001, it took the first national sales championship. In the same year, China's first FAW-Volkswagen 4S store established in Huihua was settled in Shenyang; 2002 The first FAW Liberation Standard 4S shop was built in Liaoning Province; in 2003, Red Flag and Mazda 4S shops were built. Relying on the strong derivative strength of FAW products, Huihua’s affiliates, such as transportation companies, leasing companies, and driving schools, have also emerged. From 2005, Huihua embarked on the road of further expansion. The second FAW Liberation 4S Store, Light Car Sales Division, and Used Car Business Unit were established one after another. At the same time, branch offices were established in Dalian, Anshan, Liaoyang and other cities. In 2008, Huihua Group built three Pentium car 4S stores in the advantageous markets of Shenyang and Dalian.
When China's auto production and sales volume reached the world's top goal in 2009, the Huihua Group analyzed that an automobile era that belongs to China has already arrived. Therefore, Huihua's "Seven-One Strategic Plan" that shocked Liao-Shen automobile circulation industry was proposed: In other words, the overall size of the company before 2012 will reach 5 billion to 6 billion yuan. At the same time, the annual sales of complete vehicles by FAW will be 10,000. The annual sales volume of FAW's liberation spare parts will be 100 million yuan. The auto brands of FAW Car will sell 10,000 units of the entire year; FAW - The Volkswagen brand has annual sales of 10,000 vehicles, the FAW-Volkswagen brand maintenance value of 100 million yuan, the Audi brand annual maintenance value of 100 million yuan, and the overall scale of 1 billion yuan; the Mazda brand has effectively maintained 10,000 customer files.
By the end of 2010, the "three ones" have become a reality and the "two ones" will soon be realized.
In the past two years, one of the major initiatives of the Huihua Group in its marketing model innovation was to split the business units by the science of the line. With the rapid development of the emancipation of the brand's product line, Huihua was splitting into four 4S stores and established a division of FAW Liberation Qingdao Vehicle Sales Department, FAW Liberal Parts Sales Department and FAW-GM Light Commercial Vehicles. Business units, FAW Jilin Automobile 4S stores and other independent business units have reduced their accounting units. In the 4S shop, the special car sales department was split to solve the problem of the marketing team eating big pots of rice and enhance the professionalism and enthusiasm of the employees. In 2010, Huihua Derivative Business Division was established to carry out comprehensive business activities such as automotive boutiques, beauty apparel, consumer credit, used car purchases and sales, and financial guarantees, becoming a new economic growth point for the company.
In recent years, Li Yanhai has won many honors such as meritorious investors of FAW Group and labor models of Liaoning Province for his outstanding performance. He led the Audi brand stores of Huihua Group to win the title of “Audi Cup Competition Global Champion†and won the first prize in Asia. Huihua's Volkswagen brand stores have become China's first batch of "JD.POWER certified dealers" and the first public flagship store pilot units in China. With the establishment of the “Twelfth Five-Year Plan†target of FAW Group, Huihua Group has also formulated new development plans: the total vehicle sales have reached 100,000, and the total sales volume has accounted for more than 2% of FAW Group; the scale of business operations has reached 15 billion yuan.