The brand is the road that the development of packaging machinery should gradually form

With the development of time, the brand will be the road that should be gradually formed in the development of packaging machinery. Compared with other machinery industries, food packaging machinery is a relatively slow-growing industry and has its own shortcomings.

China's food packaging machinery industry was born in a market economy, and it is basically a free combination of companies. Some export companies in the industry have found some business opportunities in the foreign markets. They have caused some companies to scramble for customers and kill each other. They are desperate to bargain. They are not only unprofitable, but also suspect of “marketing”. It shows that people in the industry still have not changed their minds. It may be that China's poverty and backwardness in the past century has caused a kind of mentality that "even if the products are simple and crude, if they are cheap, they can be used together." In this attitude, to intervene in the international market competition will eventually lead to the use of our products as the object of anti-"selling" investigations. At that time, the loss is not an enterprise but the entire industry.

Mainly reflected in the following aspects: Because companies from different countries (state-owned, collective, private), capital, equipment, technical strength vary greatly, the starting point is also different. The overall trend is that there are fewer high starting points, and most companies are paralyzed on low-level equipment. A number of regions in production, repeatability, price competition, weak profits.

Therefore, the packaging machinery industry should now adopt a brand strategy. Enterprises that adhere to "Quality First" are the first to have established the foundation of a famous brand, coupled with the constant innovation in the competition, the application of high and new technology and the exploration of cutting-edge technologies, well-known enterprises, Famous products will be gradually filtered out. For example, beer and beverage filling production lines, corrugated board production lines, instant noodle production lines, cup filling machines, wide laminating machines, more than 200 liters of vat blow molding machines, BOPP blowing machines, chocolate equipment, homogenizers Although there are a lot of production enterprises such as inkjet printers, laser marking machines, etc., the well-known and high-sales companies have shown significant concentration trends, and well-known companies and famous brands are gradually emerging.