Zhengxin Tire was founded in 1967 in Taiwan. At present, Zhengxin has 5 R&D centers and 17 production bases in the world, with more than 30,000 employees and more than 180 countries and regions. Since entering the Chinese mainland market in 1989, Zhengxin Xiamen Group has continued to grow steadily under the leadership of Chairman Chen Xiuxiong, relying on the headquarters of the Group, and has gradually established a number of countries and regions with the mainland market as the core and radiating the world. Marketing map. Craftsman spirit builds quality and continues to promote product development Where is the new place? The quality of its products is absolutely legendary. Zhengxin Tire knows that only good products can win customers and win the market. China's geographical area and topographical road conditions vary widely, and the demand for products varies. Since entering the mainland market, Zhengxin Tire has always focused on the research of Chinese roads, insisting on producing good tires with the heart of the craftsman, to meet the needs of different regions and customers. It is understood that every year, Zhengxin's investment in product research and development accounts for 4% of total revenue. Up to now, in addition to the two-wheel market, the industry is in the leading position, and the fields of commercial vehicles and passenger tires cover a number of market segments, providing high-quality tire products with complete product lines for different customer groups and consumers. In keeping with the changes in market trends, Zhengxin will continue to introduce new products. Service upgrade optimization, creating value for customers Throughout the international tire brands, Zhengxin tires are known for their low-key and pragmatic. In addition to the solid production of tire products, we continue to deepen the quality of the channels. At present, Zhengxin has a number of core channel stores across the country, which are located in major provinces and cities, and can provide the most convenient professional tire service for consumers. In order to further enhance the comprehensive service capacity of the store, Zhengxin will carry out targeted training in the channel every year, and help the channel store to improve the operation and management ability of the store, while also creating more added value for the consumers. In addition, in order to help customers solve problems more specifically, the company also set up a dedicated technical service team to help customers solve problems encountered in the use of tires in a timely and efficient manner. Marketing globally, increasing awareness In order to continuously enhance the brand's influence, Zhengxin has actively carried out various marketing activities on a global scale: holding new product launches, sponsoring top domestic and international events, sponsoring the Dutch giants Ajax, and becoming its official partner... ... With all kinds of marketing activities and events, the "Zhengxin" and "CST" brands continue to expand their influence in the world. In 2019, Zhengxin Tire also carried out the 30th anniversary of many marketing activities: Zhengxin Electric Vehicles held a new product launch conference with the theme of “Innovation and E-Moving the Futureâ€; Zhengxin Bicycle Tire showed its new features with international exhibitions. "Light" technology, launched a new lightweight bicycle tires; Zhengxin motorcycle tires held the first "Zhengxin Tire Cup" road motorcycle challenge; Zhengxin passenger tires for the large-size SUV products launched "Interest Discovery "Themed marketing campaign to reward consumers; the new commercial tires with excellent products continue to challenge longer mileage... Through a series of marketing activities, we also saw the passion and vitality of the brand that Zhengxin tires are constantly releasing, and its concern for brand awareness. Actively assume corporate responsibility and promote the harmonious development of enterprises and society The development of a company is inseparable from society. In the past 30 years, Zhengxin has been equally commendable in terms of corporate social responsibility. In the 30 years of entering the mainland market, Zhengxin has linked the entire distribution system, and has successively launched the "May Flowers" for the care of left-behind children for more than ten years; the Career Experience Program for Caring for Rural Education; "GREEN AGE"; "National Free Tire Safety Inspection" Concerning Traffic Safety... With the development of various public welfare activities, Zhengxin actively carries forward corporate social responsibility and continuously communicates positively to the society and the public. energy. Zhengxin can cultivate in the mainland market for 30 years and develop steadily in a highly competitive market environment. It is inseparable from its corporate spirit and quality philosophy. As its development continues to grow, it will be able to provide better products and services to more customers and consumers. 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Zhengxin tire global layout icon 
30 years of new tires and winds 
Zhengxin tire technology service mobile car 
Zhengxin tires continue to enhance brand influence 
Zhengxin motorcycle tires held the first "Zhengxin Tire Cup" road motorcycle challenge 
At the time of the establishment of the new year, the new tires were deeply cultivated in the market for 30 years.
As the saying goes, thirty stands. Thirty, for people, it is an important node in life, which represents the maturity from the green to the mature; for the internationally renowned tire brand Zhengxin tires , the 30 years of development in mainland China, and the right time.