Domestic household lighting is the biggest potential market


The National Development and Reform Commission recently issued the "Notice on Strengthening Work to Ensure the Implementation of the Energy Conservation and Emission Reduction Targets in 2013". According to the spirit of the "Notice", the National Development and Reform Commission, the Ministry of Finance and the Ministry of Housing and Urban-Rural Development are jointly responsible for promoting the implementation of green lighting projects and implementing LED energy-saving industrial planning. Continue to implement the energy-saving products Huimin project and promote 130 million high-efficiency lighting products. It is reported that the future financial subsidies for green lighting will shift from fluorescent lamps to high-efficiency lighting products such as LEDs.
Green commercial lighting outbreak industry data shows that this year's LED commercial lighting market is very explosive. The total amount of LED streetlights tendered in the first half of this year has exceeded 20 billion yuan, and the amount of bidding for some provinces and cities has far exceeded the 2012 full-year level. In addition, due to the large-scale cooperation between LED companies and Chinese LED companies, the overall improvement of China's LED technology water products is expected. With the maturity of LED technology, product prices will continue to decrease, and the promotion will become larger and larger, including LED street lights. Commercial lighting inside will usher in a new wave of rapid growth.
From today's commercial lighting market, LED products are constantly replacing traditional lighting products. In contrast, LED lighting products have significant advantages such as long service life, high luminous efficiency, more energy saving and environmental protection, no stroboscopic, no radiation and low efficiency. The biggest disadvantage of high prices will gradually be solved as technology continues to advance.
Industry insiders also said that the reason why LED products have not been widely applied to the commercial lighting field for a long time, the price is a big factor. Therefore, the National Development and Reform Commission issued a notice to increase energy conservation and emission reduction at this time, and will play an active role in promoting and promoting the market share of LED products in the commercial lighting field. The industry generally said that the large-scale entry of LED into commercial lighting is an inevitable trend in the future. On the basis of environmental protection and energy conservation, whether enterprises can accelerate industrial upgrading and introduce cost-effective lighting products will also become a key factor in the survival of the fittest in the future lighting market.
At present, with the promotion of national policies, as the price of LED lighting products continues to decline, and more, due to the consideration of lighting consumption costs, more and more businesses have begun to actively replace and select LED lighting products. According to industry insiders, the growth rate of domestic LED lamp shipments is expected to exceed 100 this year. From the next five years, the growth rate of LED lamp sales will remain above 33, and the market sales growth rate will remain at 20. Above, by 2017, the LED lamp market will reach 44.5 billion yuan.
Sunlight Lighting Co., Ltd. is a leading domestic energy-saving lamp company. The market channel and brand advantages of the company are very obvious. It is understood that the company's LED operating income in the first half of this year has exceeded 400 million yuan, accounting for 28 of the total revenue. According to institutional forecasts, this year's revenue may reach 800 million yuan.
According to industry experts, the market penetration of LED lighting products is hierarchical, and the level of grading depends mainly on the user's sensitivity to price and energy urgency. Generally speaking, from the perspective of the lighting application market segment, the long-term demand for factory lighting and commercial lighting is always the first outbreak, and local lighting applications are rapidly infiltrating, eventually moving towards home lighting.
At the beginning of this year, the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Industry and Information Technology and other six ministries and commissions jointly issued the "Semiconductor Lighting Energy Conservation Industry Plan." According to the planning requirements, the output value of LED lighting energy-saving industry will increase by about 30 per year, reaching 450 billion yuan in 2015 (including 180 billion yuan for LED lighting applications). The introduction of this plan is undoubtedly a light for the front of the LED lighting industry.
From the perspective of China's traditional lighting market, China's lighting demand is very large. In 2012, the demand for incandescent lamps and energy-saving lamps in the mainland market reached 1.176 billion and 1.269 billion, respectively. The market demand for straight fluorescent lamps was 830 million, and the market demand for circular fluorescent lamps was 800 million. The market demand is 755 million. If these will be replaced by LED lighting products, this market will be very broad. Svoboda, CEO of Cree, the world's leading lighting innovator and semiconductor manufacturer, made it clear that our goal is to replace every incandescent bulb.
Although the potential market for home lighting is huge, but because of the large initial investment required for LED lighting, consumer confidence has not yet been fully established, so industry insiders said that although the industry is generally optimistic about LED home lighting prospects, but the high price and product quality is still LED The biggest stumbling block on the road to home lighting. Industry insiders predict that the popularity of LED bulbs in the home market will not rise from the current one to 32 by 2020.

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