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The “recallâ€, which was previously “shameful†by domestic commercial vehicle makers, is now being thoroughly understood by the domestic commercial vehicle industry as more and more companies are involved and the users are facing it squarely.
News Events: Recently, due to the poor cooling effect of some Dongfeng Tianlong tractor drier air intake pipes, the brake pipe will cause water accumulation in the case of a dryer failure, resulting in reduced braking performance and potential safety risks. Dongfeng Motor Co., Ltd. has filed a recall plan with the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China in accordance with the "Regulations on the Management of Defective Automobile Products Recall" and decided to recall production from June 12, 2006 to May 5, 2010 starting from March 7, 2013. The part of Dongfeng Tianlong tractors involved a number of 7882 vehicles.
When this news came out, it immediately caused a lot of repercussions in the industry. While most people applaud the East Wind, there are also some people who think: "The recall" is a problem for car companies. Can it still be unbearable? Why does Dongfeng have to "burn"?
“Some people, especially for some car companies, have such a good understanding of this mood. For a long time, they brought 'recalls' all without change.†Yang Zaijun, a research expert in the domestic automotive market, said.
For this phenomenon, Yang Zaifu described in his article: "When we talk about recalls in China, it seems that they are synonymous with product disqualification. Many manufacturers will increase the price for so-called brands, corporate image, and consideration of recalls. Because of the cost pressures, they are unwilling or simply refuse to recall and are subjectively unwilling to eliminate hidden dangers."
Is the recall really terrible?
Obviously not. Yang Zaichen pointed out that in mature markets such as Western countries, “recall†has become a normal state, and the scope of car defect recalls is very wide, including not only automotive vehicles but also auto parts and child seats. Through the recall, manufacturers will recall hidden vehicles to service stations and service centers. The elimination of hidden dangers by professionals means that manufacturers are responsible for users and society.
"However, the situation in the past two years has been gradually improving." Yang Zaijun said.
It is reported that the Dongfeng recall incident is the second “recall†incident of domestic truck companies after Futian Auman first recalled the problem vehicle on January 5 this year. If we count two bus recalls last year (Xiamen Golden Brigade and Yutong Bus), in less than a year, there will be 4 "recalls" for domestic commercial rims, and they are all first-line companies in the industry.
"This was unthinkable in the past few years. It would be nice to have problems repairing the car. Users simply could not imagine that their car would be recalled." Yang Zaiyu said.
As for the Dongfeng Tianlong recall incident, the production time of recalled vehicles is large and the number of recalls is large. It can be said that the two “most†of “recalls†of domestic commercial vehicles have been created in recent years.
Yang Zaiyu therefore pointed out that the attitude of domestic commercial vehicle companies for recalls is rapidly changing. "In less than a year, there are four recalls. It is easy to see that domestic commercial vehicle manufacturers are gradually understanding the practical significance of vehicle recalls."
For Dongfeng’s recall action, Yang Zaiyu said that Dongfeng has done a “good thing†for the industry. "From the perspective of Dongfeng's influence, it can all accept recalls, so there is no reason for other truck companies to reject it. Undoubtedly, this performance of Dongfeng will prompt more automakers to re-understand and understand vehicle recalls. The popularity of recall policies in the domestic commercial vehicle industry has played a significant role in promoting the industry."
So, what is the real meaning of vehicle recalls for car companies?
"Recalling is a reflection of responsibility for users in a car manufacturing company, and it is also a normal phenomenon of enterprise development. It does not necessarily mean that the quality of the car is flawed. On the contrary, this is a manifestation of quality improvement. Although Dongfeng Commercial Vehicle Co., Ltd. began to implement the recall policy this year, this behavior will surely increase in the future.†said Zong Zongyun, director of planning and communications department of Dongfeng Commercial Vehicle Company.