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Who will rise and fall in the future of Harbin market?
Since the second half of 2013, due to the influence of the state on the regulation of real estate policies, the lighting industry has gradually begun to decline. The entire building materials industry is facing an unprecedented severe situation. Although the lighting industry is the last link of the decoration, the response is the slowest, but it is also affected. Great impact, after August 2013, business sales fell 40% over the same period last year. In 2014, it was an extraordinary year for all lighting and lighting businesses in Harbin. This year is full of opportunities and challenges. In addition to the original market being tested by the big environment, there will be several large-scale lighting market opening in Harbin in 2014. Shilihe Lighting City Harbin Store, Binjiang Boutique Lighting City, Huamei Taikoo Plaza, Nine Dragons Furniture Lighting City, Jiangbei Kai Emerald Markets such as Liottes Lighting City, including Shilihe Lighting City Harbin Store, Binjiang Boutique Lighting City, Jiangbei Kelly Outlet Lighting City will start operation in the second half of this year, the impact on the original lighting market will be huge . Hailong Lighting City: Facing the crisis Hailong lighting market is branded earlier, the brand is relatively concentrated, and the brand is positioned as the market. Hailong has experienced seven years of tempering and has faced severe market challenges. After unremitting efforts and adjustments, Hailong stands in the Haicheng business circle with a new look, rich connotation and strong visual impact. Hailong Brand Lighting City adheres to the branding road, and it is unique in the lighting industry in Harbin. It also allows merchants to find the direction of making money, from more than 40 brands in the first 20 brands to more than 1,000 brands. More than 50 shops. This year, the lighting project of Haicheng Bay opposite Hailong Lighting City will be launched in July. The project can be combined with the brand city business district, and it is a new shopping mall facing the street. It is an opportunity and a challenge for Hailong. If it is united to form lighting In the business circle, it is beneficial to both sides; if they are fighting each other, then the losses to both sides are big, because the joint efforts are strong and strong, which will drive the expansion of the surrounding lighting area and will play a crucial role in the future market pattern of Harbin. Important role. Fengguang Lighting Market: Retaining merchants is especially key. Fengguang Lighting Market is located at No. 399 Jingyang Street, facing Daxin Street next to Songhua River, with beautiful scenery and leisure shopping environment. It is an early and relatively large-scale lighting market in Harbin. . The geographical position is superior, and it is destined to be a very popular market. Whether it is wholesale or retail, it is the best lighting store in Harbin. The 100-meter storefront will have a transfer fee of about 1 million on the fourth floor. Fengguang Lighting City It is a relatively powerful business, and the brand gathers, so it is also the best target for new market investment. For market management, it is especially important to retain good merchants. Kelly: The future development of Jiangbei Kelly Outlets in Jiangbei, the project is located in Wanbei Avenue, Jiangbei, away from the urban area, is the direction of the development of the future decorative materials market, and forms a good business circle with Wanda. Kelly Lighting Outlets is one of the five major business themes that Kelly International Materials Expo Center has created. It is based on the international lighting brand theme market headquarters, flagship store, experience center plus casual and experiential professional stores. It will form a modern lighting cluster business model integrating experiential marketing, casual consumption and high-end display. Kelly Lighting Outlets successfully introduced the international advanced market operation mode, filled the market gap in the lighting industry in the “Northern Leap†development area of ​​Harbin, and was the first professional lighting and jewelry market in China to introduce the Outlet model. The development of the Outlet model in the lighting and accessories market is of great significance to the integration of China's lighting and accessories market and the international development model. Binjiang Boutique Lighting City: Songpu Bridge South Emerging Lighting Mall Binjiang Boutique Lighting City is located in the south of Songpu Bridge, on the upper and lower floors, outside the store, mainly road and mine lighting, the business area inside the mall is about 20,000 square meters, the current investment The work has been completed. The composition of the merchants is the wholesale merchants of the original Northeast China. The basic strength of the merchants is also very strong. The rich wholesale resources are very favorable conditions for the development of the riverside boutique lighting city. It is the strength and experience that will drive the development of Binjiang Boutique Lighting City. Shilihe: The place where the heroes and ceremonies of the lighting industry are competing. The Shilihe Lighting City was built by Harbin Haominju Construction Investment Development Co., Ltd., and the lighting market of Beijing Yipin Yaju Enterprise Management Co., Ltd., the brand operator of Shilihe Lighting City, is responsible for the operation. The leaders of the Harbin Municipal Party Committee and the district government highly praised the cooperation and indicated that Shilihe Lighting City was stationed in Ice City. It is the key investment attraction project of Harbin in 2013, which caters to the requirements of the municipal government for industrial upgrading and service delivery of the Taowai District. The Shilihe Lighting City Harbin store covers an area of ​​100,000 square meters. It will be the largest lighting store in Heilongjiang Province after its opening. It will also be the flagship store with the highest quality and the most complete variety. The presence of Shilihe Lighting City will also drive the surrounding 100,000 square meters of supporting related industries, which will promote the upgrading, development and growth of the lighting industry and related industries in Harbin. Since the beginning of the project, the brand has a great influence and the brand is very optimistic. It is so popular, mainly because of the brand operation concept of Shilihe Lighting City, and seeing the popularity of Shilihe on-site investment, we know the importance of the brand to a company. Therefore, the brand is the route that should be taken in all future lighting business places. At the very least, the local influence must be supported by the brand to improve its hardware facilities and enhance the influence of human culture. Through a simple May 1st and 11th public welfare activities to enhance the visibility and social responsibility of a company, a company must have a sense of social responsibility in addition to profit, create a fair and just social atmosphere, and have a higher social role for itself. Requirement, only through intangible pay, the society will naturally remember your contribution, the brand will be rooted in the hearts of businesses and ordinary people, then this value is intangible and permanent. Beigang Lighting Wholesale Market: Backed by the wholesale market of Shenzhou Logistics, Beigang Lighting Wholesale Market is invested by 200 million yuan invested by senior investment company Beigang Mall Management Co., Ltd., located on the Second Ring Road, Beihuan East Port Authority Hospital; On the ceramic wholesale market outside Wangdao; close to Shenzhou Logistics, Shengshilong Hardware Wholesale Market, constitutes the wholesale and retail center of foreign materials; the residential area is dense, the traffic is smooth, the storage is convenient, and the logistics is collected. Beigang has a business area of ​​52,000 meters, totaling four floors, four sun halls, six escalators, two freight elevators, and fourteen walking ladders equipped with a full-range monitoring system and automatic fire-fighting facilities to provide merchants with comfortable and safe business. Operating environment. In addition, it is adjacent to the newly opened Shilihe Lighting City Harbin Store. If it can be positioned in the future and complements the Shili River, it will form a good business atmosphere and is of great significance to the development of Beigang. A hundred years of lighting market: the charm of the old market is still in Harbin Haobaiyian lighting market, located at No. 262, Daxin Street, Daowai District, facing Daxin Street, adjacent to the original North Ring Mall, the superior geographical location is destined to keep its passenger flow, so Retail has been very prosperous. Because the original Beihuan Mall is a large wholesale market such as wholesale hardware, followed by the Great Northeast Lighting Wholesale Market, which has driven the wholesale market of wholesale passenger flow for a hundred years of lighting. The current operating conditions are good. The Northeastern Lighting Wholesale Market is close to a hundred years. It is a The wholesale-oriented market is also the earliest lighting market in Harbin. The glory of the past is that customers are rushing to buy lights in the queue, and now they have become prosperous and become a wholesale market for the province. The two floors inside are all powerful merchants. Because the location is the old city transformation, it will be relocated sooner or later, so the merchants are also looking for the future development direction. For the merchants, the market with future development prospects is also Important link. Daxin Street Lighting Business Circle: The Daxin Street Lighting Business Circle, where the strength of the brand gathers, gathers the strength of the Harbin lighting industry and plays a great role in the market pattern of Harbin. The big stores are all on this street, such as Jimei Lighting, Opp Head Office, NVC Operations Center, Jiamei Lighting, Fengguang Legend, Teyou Shi, Sanxiong Aurora and so on. Here, the lighting industry gathers and manages half of the lighting industry in Harbin. These merchants are also the main targets for new shopping malls. Their direction is also the vane of Harbin market development in the future. In 2014, it was an extraordinary year for Harbin's lighting industry. Especially in the second half of 2014, there will be three markets to open, and there will be three or four markets to start attracting investment. No matter which lighting market is opened, it will quietly change the pattern of the Harbin lighting market. The old market should be prepared for danger and increase the sense of crisis. If it is strong, the alliance will grow stronger and reach a new level. On the contrary, it will be very dangerous in this tide, and it is easy to be eliminated. For the same business, find the opportunity to develop, look at the market that will develop in the future, and follow it. Consciousness, vision, and courage all determine the future. In the next few years, Harbin Bin's lighting market will be surging, and it will be a few laughter. In the future, who will rise and fall, in the near future, it will be visible.