China's luxury car owners are younger, luxury luxury cars are hard to find

The reporter was informed that this year, in addition to the stable sales of three luxury brands such as the traditional Mercedes-Benz BMW Audi, top-tier luxury cars such as Bentley, Rolls-Royce, Ferrari, Spyker, Lamborghini, Porsche and other ultra-luxury brand cars are also sold in China. Festival climbed.

Some luxury cars took up the market's strategy of refinancing profits. The introduction of low-end products to reduce consumption thresholds, and the implementation of financial plans such as zero interest rates and fee-free procedures have also caused the B-class car's living space to be squeezed.

Luxury bestsellers are hard to find “The best-selling car is now the kind of car that has to increase its price and wait. If the situation of intense sources continues, and the demand continues to be strong, most luxury brand models still have There is room for growth.” For consumers, if you want to buy a newly-listed luxury car, “being increased” is almost a “hidden rule”.

Before this, the media exploded 790,000 yuan for Land Rover to increase the price to nearly one million yuan. Last year, Land Rover launched a limited-edition model, and the price increase in South China once reached 500,000 yuan, while the market outside the province was as high as 800,000 yuan. This does not affect the decision of the car buyer "to a car being snapped up."

"Imported cars and luxury cars have a strong spending power, and they have strong anti-interference ability. Even if there is a change in policy, the demand for imported cars and luxury cars is relatively stable." Mercedes-Benz dealers admitted that due to domestic Cars don't make money, and some imported best-selling cars line up to pick up cars. Such as G LK models have to wait at least 2 months, if you want to mention the car consumers need to increase 20,000 yuan. Audi Q 7, BMW X6 is also difficult to find a car, the terminal increases 30,000-50,000 yuan range.

Cars and coupe super cars are favored. In addition, the consumption of ultra-high-end luxury cars is booming. “As of May 19 this year, M ulsanne has received 80 orders in China, and only Bentley Guangzhou has sold 30.” The annual output of this model is only 800 vehicles," said Liu Jingwen, product manager of Bentley China.

Liu Jingwen said that last year, China was Bentley's third-largest single market, selling 815 Bentley cars, a year-on-year increase of 94%, and sales were almost double that of 2009. In 2011, Bentley sold 396 vehicles in China in the first 4 months, up 66% from the same period of 2010, driving Bentley’s performance in China to surpass the UK in January-April, and China’s promotion to Bentley’s second largest in the world. market.

According to statistics from China Import Automobile Trading Co., Ltd., there are currently more than 10 ultra-luxury car brands entering China. Ferrari, Spyker, Bugatti, Lamborghini, Aston Martin, Rolls-Royce, Maybach, Bentley, Maserati and other brands are well-known.

According to statistics, in 2010, global sales of Lamborghini fell by 14%, and a total of 1,302 vehicles were sold. However, the volume of transactions in China has jumped from 80 in 2009 to 206, which has more than doubled. China will become Lamborghini’s largest market.

In 2010, Ferrari sold 6,753 vehicles worldwide, and China sold nearly 300 vehicles, an increase of 30% year-on-year. This year, Ferrari’s goal is to sell 500 cars.

In 2011, new products for ultra-luxury car brands already listed in China include Lamborghini G allardo LP560-4 Bicolore, Spyker C8A ileron, Aston Martin Global Limited Edition, Rolls-Royce Guster Extended Edition, Bentley Continental GT, and Philippine Skamamma, Maserati GT.

Experts predict that sales of ultra-luxury brands such as Bentley, Rolls-Royce, Ferrari, Spyker, and Lamborghini in China surpass those in Europe or the United States, which are bound to happen in the next year or two.

According to data from a top luxury car dealer, the premium cars and coupe super cars are favored in China. Bentley Continental, Rolls-Royce Gust, Phantom, and four models of Maserati’s president accounted for more than half of the total luxury car sales. Jiang Shan, secondly, the models with a price range of 3.1 to 5.8 million are favored by the market. Bentley Continental and Rolls Royce are all concentrated in this price range.

China's luxury car owner is very young car industry analyst Cui Dongshu believes that with the rising temperature of imported luxury cars, luxury car dealers product extension, the network layout is inevitable.

For example, he said that BMW and Mercedes are both launching small models for young consumers in China, such as BMW has 1 Series and 3 Series cars, while Mercedes has a C-Class. With a sporty style and a relatively low selling price (from RMB 250,000 to RMB 500,000), there is strong demand among young Chinese from wealthy families. The BMW 3 Series and Mercedes C-Class, which have achieved localized production, are among the top 10 best-selling luxury brands in China. Cui Dongshu said that with the deferment of luxury car products, the pressure on Class B high-end cars will become more and more obvious.

Car industry analyst Jia Xinguang (microblogging) believes that China's luxury car market over the past few years showed the younger owners, coupe models favored characteristics. According to relevant research data from BMW manufacturers, more than half of Chinese luxury car users are under 35 years of age.

Ferrari’s global CEO, Avenedo Felisa, also stated that China’s luxury car owners are very different from other countries, of which 25% are under 30 and 25% of Chinese owners are women.