BYD's New "Dual Electrification Strategy" Integrates Electronic Advantages

Since entering the automotive industry in 2003, BYD has maintained a high growth rate of more than 100% for 5 consecutive years, becoming one of the fastest growing and most innovative high-end automobile brands in China. Throughout the development of BYD Auto, its strategic layout and play has become an ever-evolving winning secret.

After the acquisition of Xi'an Qinchuan Automobile Co., Ltd., BYD began to implement its own unique "vertical integration" development strategy, creating the F3, F0, F6 and other championship models, and then acquired the famous automobile mold factory in Japan - Liaoyuan Guanlin Mould Factory further strengthened the "vertical integration of the entire industry chain" strategy; subsequently, BYD and Daimler-Benz announced the establishment of a joint venture company to strengthen technical cooperation in the field of electric vehicles; now, BYD proposed a "dual electrification strategy "We will fully integrate our strengths in the field of IT and electronic components. We will fully exceed our competitors in terms of both the electronic configuration and the electrification of power." It is not difficult to see from this series of actions that BYD has already begun to promote "fine" manufacturing with technology and quality as the guide, and it has comprehensively improved the quality of its products and created a better, higher and stronger brand image.

As we all know, BYD has achieved remarkable results in the field of traditional fuel vehicles, but also performed well in the field of electric vehicles. The F3DM dual-mode electric vehicle has been sold to individuals in Shenzhen; the cumulative operating mileage of the pure electric taxi e6 put on the Shenzhen market has exceeded 2 million kilometers, and it has undergone a full test of real road conditions; the pure electric bus K9 has also been put into use in Shenzhen and Changsha. Trial operation. BYD has gradually spread the layout of new energy vehicles and has become the leader in new energy vehicles in China and even in the world. In the 2010 Electric Vehicles Conference, BYD proposed a strategic layout for urban traffic electrification, and boldly conceived that traditional fuel vehicles such as personal cars, taxis, and buses will be fully replaced by electric vehicles in the future, without pollution, noise, and emissions. The "green" city has already approached us.

In early March of this year, BYD and Daimler's joint venture company, Shenzhen BYD Daimler New Technology Co., Ltd., passed a government agency audit and obtained a business license issued by the Shenzhen Municipal Market Supervision Authority. It is precisely because of its strength and advantages in the field of new energy vehicles that BYD, as the sole Chinese vehicle exhibitor, participated in the Geneva Auto Show that is being held in the industry and showcased the e6 pure electric vehicle and the S6DM dual-mode plug-in hybrid car. BYD chief Wang Chuanfu said at the auto show that in 2012, some electric vehicles will be introduced into Europe and the United States. It seems that BYD's strategy for deploying overseas electric vehicles has been quietly unfolding, and it is gradually laying out the global electric car market and moving forward in order to achieve a green dream.