How can traditional lighting win the market?

As we all know, the energy efficiency of traditional light sources is low, and the space for technological improvement is not large. Moreover, the number of traditional lighting enterprises in China is large and the competition is fierce. In order to win the market, the price war is very serious. In addition to winning the market through the brand, the existing traditional lighting companies have little added value. Although China is a major producer and exporter of lighting products, many traditional lighting companies are doing OEM work. The profit margin is generally only a few points, and the local brand advantage is not very obvious. As more and more companies began to get involved in the field of LED lighting and invested heavily in development, a booming LED lighting boom swept the Chinese lighting industry in a few years, and wherever the tide went, it was a hit. Traditional lighting industry companies are also under pressure from the outside world to intervene in the LED lighting market and begin to explore the transformation of enterprises. With the development of hard indicators with various technologies and performances of LED lighting fixtures, the requirements in some lighting fields have been gradually satisfied. Its soft application with energy conservation and environmental protection as its core has also been paid more and more attention. The wide application of LED lighting is also in line with the government's requirements for promoting energy conservation and emission reduction actions. At present, all governments are actively eliminating low-efficiency lighting products. The EU has completely banned the import or production of traditional incandescent lamps. China has also begun to promote energy-saving products on a large scale and eliminate low-efficiency products. Based on various factors, the company also realized that the development of focusing on traditional lighting can no longer meet the development requirements of enterprises under the new situation, so it began to transform into LED. In early 2010, relevant industry organizations in the industry conducted a survey and forecast activity on the time schedule of replacing traditional lighting with LED lighting. The survey results show that the industry is more optimistic about the progress of LED instead of traditional lighting. Most of them believe that LED lighting can replace traditional lighting up to 20 within 3 years, and up to 50 within 3-5 years, and up to 80 after 10 years. According to JP Morgan's latest forecast, 2014 Semiconductor lighting sources will account for 50% of the global market share, and semiconductor lighting fixtures will have a market share of 50 in 2016. Targeting the fast-growing domestic LED indoor lighting market. The survey results also show that most people in the industry believe that the occupancy rate of LED indoor lighting products in 2020 may reach 50. To this end, some experts predict that the LED lighting market will gradually mature in the next 10 years, and it is also the transformation of traditional lighting to LED lighting. The most critical 10 years of success or failure. It can be seen that there are not many time left for the traditional lighting enterprises to transform and upgrade. Many traditional lighting companies have realized the necessity of developing LED lighting projects on the basis of sticking to the original city, and started to invest in LED development and application. To explore the transformation of enterprises, but most traditional lighting companies are still in the early stage of LED investment.

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