·Analysis of domestic sales of domestic Japanese cars in China in January

Since the second half of last year, Japanese cars have been “falling and falling”, and they have re-entered the downward trend in January this year. However, compared with the previous declines, the decline has narrowed significantly. According to the data compiled by Gasgoo.com, in January 2015, the sales of Japanese-made cars in China were 245,700, a slight decrease of 1.9% compared with the same period in January 2014, compared with the performance of 400,000 vehicles in December last year. 38.7%.
The “Big Three” brands only grow in Nissan. In January last year, among the three major Japanese brands, sales of Toyota and Honda increased, and Nissan fell. In January this year, the performance was the opposite of the same period of last year. Only Nissan achieved growth in the three countries - sales increased by 5.3% year-on-year to 68,900 units; Toyota and Honda both fell, especially Toyota, which sold 62,900 units in January this year. Sales of 72,000 units in the same period last year fell by 12.6%, and sales of Honda fell 4.7% year-on-year to 58,300 units.
Among the main models of Nissan, Sin Yi, which launched a new product in recent years, has become the best-selling model of the entire Japanese brand. The car sold 25,400 in January this year. Also worthy of attention is Xinqijun, which sold only 829 units in January last year. In January this year, sales climbed to 11,400 units. The sales of other models were less than 10,000 vehicles. Among them, New Sunshine performed the best year-on-year. In January this year, it sold 9158 vehicles, which was more than doubled in the same period of last year. Tianzhu performed relatively well. In January this year, it sold 8912 vehicles, up 15.7% year-on-year. Compared with the main models of hackers and 骐, there are about 50% decline.
Toyota's main model, Corolla, with the new sales boost, sales in January this year climbed 90% year-on-year, from 8,345 units in the same period last year to 1.59, making it the best-selling model. Followed by the medium-sized car Camry, sales in January this year increased by 5.3% to 13,600. The new car Leiling sales reached 9,145 units, the third highest sales in Toyota. In addition, sales growth was only due to Hyun (up 4.5% year-on-year), while other models experienced double-digit declines. Among them, Vios and RAV4 sold more than 10,000 vehicles in the same period last year, and fell to 7,279 and 3,132 vehicles in January this year.
Among the main models of Honda, CR-V and Lingpai all experienced a sharp decline in January sales. CR-V sold 112,000 units in January this year. It is still the best-selling model of Honda and the only one with a sales volume of 10,000 units. However, compared with the sales volume of nearly 20,000 units last year, it has dropped 41.5% year-on-year. The sales volume of Lingpai dropped from 16,500 units in January last year to 7,473 units, a drop of 54.7%. However, Honda's two new cars, Binzhi and XR-V, performed well, with 9,461 and 6,149 vehicles respectively in January this year.
In the top ten models, the new car is divided into sub-models. In January this year, the top ten models of Japanese sales in China were Sylphy, Corolla, Camry, Qijun, CR-V, Binzhi, Sunshine, Mazda 3Axela, Ralink and New. Scorpio.
Compared with the same period last year, only the top ten ranked Sylphy, Camry and CR-V. Among them, Xuanyi's sales in January this year increased by 1.0% to 25,400 units, still tops the list; Camry and CR-V sales increased by 5.3% and fell by 41.5% to 13,600 and 11,200 units, down to the third and fifth Bit.
The other top ten models are all new finalists. Among them, Corolla and Qijun both entered the top five, respectively selling 15,900 and 11,400, ranking second and fourth.

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