·Parallel import car market ushered in the change of the US rules car dealers to touch the black "running road"

The parallel imported car market, which has been trying to bid farewell to the "gray" status, is facing an industry change.
Recently, a message about "Jin Hengde car owners running away" spread in the circle of friends of many car people in Chengdu. Jinhengde Automobile is the American standard car in the main parallel imported car. It was once called “the largest American car dealer in Chengdu”.
Yesterday (February 12), "Daily Economic News" reporter found in Chengdu West Jinhengde Automobile Sales Company (hereinafter referred to as Jinhengde Automobile) that the company's door is closed, and the hundreds of square meters of automobile sales exhibition hall is empty. An imported luxury car that has been left has also been towed away by the creditors.
“After the parallel import market was released, it experienced a “wave-type” investment.” Industry insiders told reporters that after seeing the market, everyone is swarming, competition is fierce, profits are diluting, and another one is scattered. The disappearance of Jinhengde Automobile is exactly The current situation of the market in the big waves.
Jin Hengde car debts closed. Standing in front of the empty Jin Hengde car, Mr. Wen was very confused. "About four years ago, when the company opened, I came to buy a car." Mr. Wen told the reporter of "Daily Economic News" that he is a regular customer of Jinhengde Automobile. He recently returned to the car three days ago. After patronizing, it seems that everything is normal. "I don't have a little omen to see the current scene, and there is no trace of defense."
Several creditors gathered in the land continued to use the mobile phone to take a photo posted on the door of Jinhengde Automobile Company. According to the announcement, Jinhengde Automobile currently owes more than 1.7 million yuan to Jinhengde West Holding Group Co., Ltd. for housing rent and water and electricity charges. Jinhengde Group will defend its rights through legal means and rent and sell the venue separately.
As the former owner of Jinhengde Automobile, Jinhengde Group told reporters that the group was the controlling shareholder of Jinhengde Automobile, but it withdrew its shares in 2013. The relationship between the two companies is now “landlord” and “tenant”.
“On Friday night, Li Kaiqi was still calling me and said that she was raising the housing water and electricity fee.” Duan Nan, executive general manager of Sichuan Jinhengde Group, told the reporter of “Daily Economic News”, but in the early morning of February 11 South received a phone call from the park property, telling him that Jin Hengde Automobile "car went to the building". He mentioned that Li Kaiqi is the owner of Jinhengde Automobile Company.
In the process of interviewing reporters, Duan Nan was interrupted by telephone. "It is also a creditor who is looking for Jin Hengde to pay back the money." Duan Nan said that some banks have to investigate the remaining assets. The last Bentley was towed away yesterday, and now there are a few tables and chairs left.
Duan Nan said that on the evening of February 11, a guarantee company issued a loan mortgage contract signed by Jinhengde Automobile. After the police and lawyers identified it, the creditor with the priority debt rights towed the Bentley. Since then, the showroom that was full of luxury cars the day before was empty.
In Duan Nan's view, Jin Hengde's car accident is both accidental and inevitable. It is understood that Li Kaiqi, who cooperated with Jinhengde Group in 2011, has been doing business of parallel import car sales. Duan Nan introduced that the reason why Jinhengde Group was willing to cooperate with Li Kaiqi was also because of the optimistic parallel imported car market. This kind of overseas imported cars that bypassed 4S stores and directly flowed from the bonded area into domestic sales channels had a huge price advantage.
However, a person in the automobile industry in Chengdu revealed that the market has changed since last year. “One year, a number of parallel imported car shops were opened along the airport road.” As more and more sellers join, Jin Hengde’s car The business situation has changed. According to Mr. Wen, the car business of Jinhengde was hot three years ago, and it gradually faded down.
Parallel import car market changes It is understood that parallel imported cars refer to cars that are not authorized by brand manufacturers, traders buy from overseas markets and introduce them into the Chinese market for sales. Due to different importing places, it can be divided into "American standard car" and "Middle-class car" to distinguish it from the "medium car" sold by authorized channels.
It is worth noting that the price of parallel imported products is 15% to 20% lower than that of normal imported cars. In addition, its appearance, size, configuration and other aspects are different from those of the standard car, so it has won many consumers who are pursuing individualized needs.
In fact, the parallel imported car market is facing changes. Since 2014, the auto industry's anti-monopoly has issued a high number of fines; the State Administration for Industry and Commerce has cancelled the auto brand filing system; the General Administration of Quality Supervision, Inspection and Quarantine has considered parallel import cars into the three-package category. Under a series of favorable conditions, parallel imported cars seem to have left the "grey identity."
The parallel imported cars that were originally in the gray area had legal status and a large amount of capital began to enter this market. “Like big waves, the market will be eliminated after opening up.” Duan Nan believes that when competitors are few, dealers can rely on price advantage to stand firm, and the market is released. After fierce competition, the survival situation of merchants will be changed.
The relevant departments also tried to push the US standard car to "turn positive" to break the monopoly pattern of the total importer of imported cars. The opening of the parallel import vehicle policy will have a subversive impact on the total distribution model of imported cars, but in the eyes of the industry, the country's parallel import car market is “bundled and bundled”.
At the end of 2014, the latest version of the "Automobile Sales Management Measures" (hereinafter referred to as "Measures") in the draft for comments, clearly stipulates that it is not allowed to import vehicles that have been registered in China or abroad. If the clause is included in the final "Measures", it will have a huge impact on the parallel imported car market. For parallel importers, the market is shrinking on a large scale, and dealers are bound to suffer a reshuffle.
According to the above-mentioned insiders, the coexistence of parallel imported cars and 4S stores is the future market trend. 4S shop has the advantage of after-sales service, parallel imported cars have the advantage of price, the two will complement each other in the competition, which is the healthy car market ecology.

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