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Xiao Ji: Parallel imported cars are 20% cheaper. Some say that 20% are embarrassing, but 10% are there. In any case, it is still very attractive to consumers. But I don't believe this is because parallel importers are more kind than manufacturers, and would rather believe that there is no free lunch in the world, or simply cheap and not good.
The old side: You are much more mature than the rookie reporters who only learn parrots. At least you believe in common sense, not myth. However, in my opinion, although there is no business, the parallel importer will only be darker than the manufacturer, because he can completely buy parallel imports as a hammer, and he is not responsible for the imported car brand, and China is currently The credit system and the law also lack sufficient constraints on him. This is one of the important differences between us and the European and American markets. The manufacturer must be responsible for its own brand. This is its life, the bottom line, even if there is no relevant legal constraints. If it dares to come, it will be doubled in today's information market.
Xiao Ji: I am still interested. How come the price of parallel imported cars is so cheap?
Old side: There are many reasons and it is very complicated. Some of them are new cars, some are used cars, some are modified cars, and the cost varies greatly. Take American cars as an example. In front of Chinese parallel importers, there are at least US BMW dealers, US BMW authorized dealers, and perhaps one or two middlemen. The Chinese parallel importers can only be three or four. The five-way traffickers, the so-called parallel imported cars, are cheap because of the lack of intermediate links, which is difficult to establish.
Parallel imported cars are cheap, the main reasons are as follows:
First, the difference between taxes and fees in the two markets of China and the United States, plus the crucial exchange rate factor, is also a BMW X5, which is very different in the two markets (see "Car prices and international standards - expected "Unreachable myth", "There is no free lunch at the price of the car is international nonsense", "How big is the price of imported cars?", "Unreal imported car "national price""), for parallel importers, This kind of price difference seems to be unlimited business opportunities, and it is very attractive.
The second is to reduce CIF CIF, for example, an X5 US market price of 60,000 US dollars, transfer to China's CIF price to report a $ 30,000, and pay 30,000 US dollars to pass the tax, the cost is naturally much lower, This is what is often said of the tactics of some multinational companies - "stolen tariffs, leaving profits abroad." Therefore, Singapore has such a rule for parallel imported cars. No matter what price you buy abroad, you need to buy an X5. If you want to import it into Singapore, you must pay the land price of the same X5 standard.
Third, the standard X5 must obtain the bulk import qualification through the 3C certification of several million yuan, and the US X5 only makes the "small 3C" with extremely low cost, and the importer saves several million yuan 3C certification fee. However, the risk is that the US X5 will not be acclimatized because it has not passed the 3C certification. Even if it is a medium-sized car that has been adapted and developed in China, it is inevitable that there will be unacceptable conditions. Many recalls and product quality problems are caused by this. Especially because there is no 160,000 km durability test in the 3C certification, China's complex oil products and road conditions may cause problems in the power system of this US X5, which is costly and troublesome;
Fourth, parallel importers do not have to build stores according to brand standards, and avoid the brand standard training and service processes. Of course, customers will not have a specific brand experience. In terms of maintenance, three guarantees, recalls and other after-sales service guarantees, parallel importers also use the lowest cost operation mode, product and service problems are serious, or dealers carry money to run, naturally there is no manufacturer, it depends on the customer's luck. ;
Fifth, in terms of brand building and product marketing, manufacturers invest a lot, while parallel importers are free rides.
Of course, there are other space and tricks to reduce costs. The Chinese are particularly smart, not to mention that there is no legal or brand standard constraint, that is, there are, and can find the gap to drill it into a sieve.
In short, we must remember two basic points: First, the businessman is not Lei Feng, there is no free lunch in the world; second, if you want to buy cheap, you must bear the risk of cheap.
Xiao Ji: There are many parallel import problems, but some experts are very optimistic. According to media reports, Chen Hao, deputy secretary-general of the China Association for Economic and Technical Cooperation in China, said that in the United States, parallel imports accounted for about 20% of the total retail sales of automobiles. Last year, China’s total automobile sales exceeded 3 trillion yuan, and the number of parallel imported cars in China will exceed one trillion yuan in the next few years.
"Parallel import of automobile concept stocks" and "distribution of share price of dealer group" are directed at this.
Old side: Parallel imported cars can account for 20% of total retail sales in the US market? As far as I know, imported cars account for more than 20% of US passenger car sales. Are all imported in parallel? If you look at the relevant US regulations and cases on parallel imports, you will know that in the United States, because of intellectual property rights and other reasons, parallel imports of automobiles belong to the "grey market" and are subject to various restrictions (see "How does the United States determine whether trademark parallel imports are "Illegal?" http://, "Parallel Import Rules for US Patent Products and References for China" http: //mal.cnki.net/magazine/article/FXAS201103019.htm ), must also meet a variety of relevant standards (see "American Automotive Product Market Access System" http://wenku.baidu.com).
Besides, the Chinese market, imported 1.42 million vehicles last year. According to the statistics of SINOMACH, the average CIF CIF of the bicycle is US$43,600, the contract is 272,000 yuan, and the total landed price is 386.2 billion yuan. Operating expenses and profits are all doubled, and the total sales will be less than 800 billion yuan. In other words, only all authorized dealers of the brand will stop cooking, everyone will play parallel imports, and the scale of parallel imported cars will be trillions. . Which part of the body can I use to come up with this "trillion scale"? Or someone is stupid, and it is necessary to raise the parallel imports to make a false increase in order to profit from it.
Xiao Ji: The key is that many media believe in this “trillion scaleâ€.
There is still a question. Do you think that open parallel imports will break the monopoly of multinational companies on imported cars and drive down prices?
Old side: The premise of your statement is wrong. What is the “monopoly of multinational companies on imported cars� Which multinational company has the ability to monopolize most imported cars? Or are they allied? On the contrary, in the past two years, the competition among major brands has been fierce, and they are desperately pressing the market. The price war has risen and the dealers’ losses have risen sharply. The manufacturer’s bleeding subsidy has become the focus of attention. The imported auto market is already the buyer’s market. Do not engage in parallel imports without a dime relationship, where is the monopoly?
Open and parallel imports will have an impact on the overall price of the imported car market, but it is quite limited. The reason is simple: the supply of parallel imported cars is basically the residue of foreign dealers. How much can it be? If the amount of parallel imported cars is large, it means that the global resource allocation of multinational companies has serious problems, and they will naturally adjust. In addition, US-standard cars account for more than 40% of China's parallel imported cars, but the resale of American-regulated cars registered in the US to foreign markets is illegal and banned in the United States. It is not legal to import used cars in China. . Therefore, the decisive factor of the imported car price is the supply and demand relationship of the overall market. It is the impulse of multinational companies to expand their market share. It is the choice of consumers. Parallel imports are only a small factor at best. Open and parallel imports, there are more people playing this trade, more meat and more wolves, the price will rise, those who are now desperate to go up, and those who bet on the "parallel import car concept stocks" are still careful It’s wonderful.