Going to test China's "double points" New Deal Toyota to help Guangzhou Automobile sell new energy vehicles


In the process of attending the “Double Points” New Deal in China, Toyota Motors will take an unprecedented route, and strive to reach 10% of the new energy points in China in 2019.

Toyota Motor will sell the first pure electric vehicle in GAC Toyota's 4S store this year, but this new energy vehicle will not be linked to Toyota's bullhead, but will be linked to Toyota's Chinese partner GAC Group's logo and will Developed using low-cost technology from GAC. Toyota plans to start selling the GAC Toyota ix4 before the end of this year. This car is a compact, battery-powered SUV developed on the basis of GAC's Chuanqi GS4 and has been under development for two years.

Dong Changzheng, executive deputy general manager of Toyota Motor (China) Investment Co., Ltd. (hereinafter referred to as "Toyota China"), said in an interview with the First Financial Reporter recently that Toyota made such "concessions" because Chinese car companies are using pure electric technology. Going ahead, Toyota is also learning from its Chinese partners and is the first to import pure electric vehicles from the GAC Group. This is nothing bad.

Toyota leads the world in hybrid technology and hydrogen fuel technology and has so far sold more than 11 million hybrid vehicles globally, of which sales of hybrid vehicles in China exceeded 140,000 in 2017. In addition, Toyota hydrogen fuel vehicles have also been mass-produced and sold in markets such as Japan and the United States. However, the trick for Toyota is that the non-plug-in hybrid vehicles sold in China are not included in the list of new energy vehicles, but are classified as energy-saving vehicles. As for hydrogen fuel vehicles belonging to new energy vehicles, although Toyota officially launched an empirical test of “MIRAI's future” in China in October last year, it plans to “investigate vehicle traffic in China’s use environment” and “various” in the next three years. Experiments on quality endurance evaluation and other aspects, followed by reference to the experimental results to explore the possibility of introducing hydrogen fuel vehicles into China, but the specific time for the introduction of hydrogen fuel vehicles into China has not yet been finalized, plus the need to build infrastructure such as hydrogen refueling stations. Long time, after all, can't hydrolyze near thirsty.

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In order to go to the environmental protection exam that reaches 10% of new energy points in 2019, leveraging the resources of partners in China becomes a measure that Toyota has to take. Previously, Toyota's global new energy route planning was from hybrid cars to hydrogen fuel cars, but due to policies and markets, Toyota had adjusted the route in the past two years and began to lay out pure electric vehicles. However, technological breakthroughs and the development of related products require a process. According to Toyota’s plans for the development of electric vehicles for R&D and popularization from 2020 to 2030 at the end of last year, they will be the first to introduce pure-Electric vehicles in China since 2020. After China, It will be imported in order of Japan, India, the United States, and Europe.

Prior to the introduction of Toyota’s branded pure electric vehicles into China, Toyota will launch Corolla and Ralink plug-in rechargeable hybrid models in China in 2019 in order to respond to environmental policies such as “double credit”. In China, Toyota promoted the upgrading of TNGA Fengchao concept and electric strategy. When interviewed by the First Auto Finance and other media during the Beijing Auto Show during an auto show in Beijing, Kobayashi Ichiro, chairman and general manager of Toyota Motor Corporation, pointed out that the Chinese auto market is rapidly changing, not only Toyota, but every company should feel pressured.

In the past two years, Toyota had won the championship of global sales by the public and had a close relationship with the Chinese market. From 2016 to 2017, Toyota's sales in China are not only far behind the masses, but also less than those of Nissan and Honda, which ranks third in Japanese car sales in China. Toyota is not actively criticized in the Chinese market. In this regard, Toyota rethought and began to adjust its strategy in China, from previous years of steady growth in annual business operations to this year's emphasis on "speed."

Dong Changzheng said in recent days that in times of peace and security, he will go ahead and have an opportunity in China. In order to cope with the new environmental protection policy and accelerate the development in China, Toyota has finally boldly broken the stereotypes. It is not confined to the introduction of Toyota's products solely in China's joint ventures. This year, it has allowed its subsidiary GAC Toyota to produce and sell GAC Group's new energy models.

In fact, Toyota is not the first multinational vehicle company to introduce a new energy vehicle for Chinese partners. In response to double-pointing, Mitsubishi’s joint-venture carmaker, GAC Mitsubishi Motors, imported a Panzhiyin plug-in hybrid vehicle model from GAC Group at the end of last year, becoming the first joint-venture vehicle company to import new energy vehicles from Chinese shareholders. Afterwards, GAC Mitsubishi's first pure electric SUV concept car E-more was also unveiled at the Beijing Auto Show last month. E-more will further enrich GAC Mitsubishi's follow-up new energy models based on the GAC Group's own R&D platform.

Under the impetus of environmental protection policies, multinational car companies began to become active in the introduction of new cars for new energy vehicles this year. The 2018 is the first year of Honda's electric vehicle in China. The brand's first pure electric vehicle jointly developed by Guangzhou Automobile Honda and Honda Tech (China) Co., Ltd. will also be launched this year. It is worth noting that Honda in China is the first shot of a new energy vehicle by the joint venture's own brand concept, not the Honda brand.

At present, in the layout of new energy vehicles, autonomous car companies are significantly ahead of multinational car companies. The top 10 sales of new energy vehicles are basically occupied by independent brands. In 2017, the proportion of new energy vehicles with its own brand reached 15.9%, and it reached 18% from January to March of this year, which is significantly ahead of the joint venture brand. This is the result of self-owned brand product planning and policy support. According to Cui Dongshu, secretary-general of the All-China Federation of International Travel Unions, due to the significant increase in sales of new energy vehicles, the proportion of new energy vehicles in China from January to March this year will reach 6.5%, which is a very good performance. In the future, new energy of its own brand will still have great potential. Under the promotion of policies, joint venture brands will also accelerate the promotion of production and sales of new energy vehicles.

The slow-paced cross-border car enterprises in China's new energy vehicle layout are accelerating the pace of electrification through various channels. Some transnational auto companies that have a global reserve of new energy technologies and products have begun to make efforts in the new energy market in China this year. As Nissan’s joint venture in China, Dongfeng Nissan’s first pure electric vehicle, Sylphy, will begin pre-sales in Beijing and Shanghai in May this year, striving to lead electric vehicles in leading joint ventures.



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