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Since entering 2010, the heavy truck market of Shaanxi Auto started very quickly, and the first-line orders have come in succession, reaching a daily maximum of 758 vehicles. On January 28th, orders exceeded the 10,000 mark for the first time, achieving a good start in the first month. According to statistics, as of January 31, Shaanxi Automobile's heavy truck orders were 13,000, an increase of nearly 11 times year-on-year, and a good start in January laid the foundation for Shaanxi Automobile's 2010 production and sales target of 100,000 vehicles.
Dongfeng Commercial Vehicle Co., Ltd. has averaged more than 500 vehicles per day in January. In less than half a month, the total vehicle volume has reached more than 6,500 vehicles. At present, the company’s marketing headquarters has arranged more than 2,800 delivery drivers to send cars to all parts of the country day and night.
China National Heavy Duty Truck, heavy truck orders in the first month of 2010 and the industry there is a similar surge, the first quarter of enterprise production and sales are expected to reach more than 30,000.
It is reported that the enterprises that are similar to the above-mentioned over-speed growth in the same companies are still under the liberation of FAW. The company sold 21,000 trucks in January, which is 11.5 times higher than the same period of last year.
The booming heavy-duty truck market has boosted the confidence of manufacturing companies and stimulated their determination to further expand their market share. For this reason, companies have made moves to compete in the fiercely competitive market.
Shaanxi Steam heavy trucks caring users on the road
In the heavy-duty truck industry in China, understanding of services by various companies can be described as a matter of opinion. Fang Hongwei, chairman of Shaanxi Automobile Group, once stated that in the face of complex domestic and international market conditions, Shaanxi Automobile Group must promote the business model of “service-oriented manufacturing†to “win the world "Service-leading quality and achievements for the future" business philosophy, establish a sense of market service internally, establish a service platform for external integration of resources, innovate value in services, and achieve a win-win situation for enterprises and users.
At the beginning of the new year, in the service stations of Shaanxi Auto, the red banner of “Spring Service Heavy Trucks, Caring for Users, Premium Gifts in Spring, Free! Reduce! Send!†is particularly eye-catching and the staff is busy. Check the use of the machine for the driver.
It is reported that Shaanxi Auto has launched a series of service feedback activities across the country since the beginning of the year. During the service month, Shaanxi Steam has increased its service. During the event, all old and new users of Shaanxi Auto Heavy Duty Trucks, which are in the service station of Shaanxi Heavy Duty Truck Co., Ltd., will receive preferential services for the total cost reduction of RMB 200. In addition, a special oil for Shaanqi Heavy Trucks will also be awarded. There are 20,000 users of vehicles to enjoy the care of free special oil.
Fan Yi, Deputy General Manager of Shaanxi Automobile Sales Co., Ltd., is located in Fuzhou, Beijing, and is currently a privately-owned company.å·I缕?匕?没 没 没 没 没 瘢 瘢 ? ? ? ? ? ? ? ? ? 诼 诼 诼 诼 诼 诼 诼 诼 诼 诼 诼 诼 é¢è”· é¢è”· 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜 巳糜Fading craftsmen?
China National Heavy Duty Truck Service
On March 3, 2010, the 2010 Business Meeting of Sinotruck Family Members was held at the Jinneng Jinneng Conference Hall in Jinan, Shandong Province. More than 200 parts dealers and service station personnel from all over the country were involved in the marketing of accessories in 2010.
At the end of 2009, based on the changing market demand and the market goal of strengthening and expanding CNHTC, it has been subordinated to the parts division of China National Heavy Duty Truck Corporation, and it has established a separate sales department for the company's accessories. Therefore, Li Pengxing, general manager of the accessories sales department of CNHTC, stressed that this family-friendly accessories business conference was the first meeting since the establishment of the Group's accessories sales department, which reflected the importance attached to the sales of components by CNHTC. At the meeting, Li Pengxing interpreted the accessories business policy and mentioned that it is necessary to focus on expanding the network of dealers and service stations in 2010. In 2010, it will reach 60 new accessories sales centers and sink networks in cities below the county level in an effort to achieve Add more than 200 dealerships.
In terms of resource protection, General Manager Li Pengxing emphasized the need to ensure resources in the main sales accessories, conventional accessories, and new product accessories. The distribution outlets and service centers ensured inventory and gave more favorable policies to outlets with large stocks. Really let dealers and service centers receive strong support from the accessories sales department. At the same time, they are also responsible to users and handle the fault more quickly.
Li Pengxing emphasized that in order to allow users to handle breakdowns and use vehicles in the most rapid manner, they will cooperate with more and more outstanding logistics companies in 2010 to speed up delivery time so that dealers and service outlets can get accessories at the fastest speed.
Compete for the new benchmark of user service
At present, the entire industry has a large number of service brands, and service efficiency and quality vary greatly. The "Caring Service" brand owned by Shaanxi Auto has won the full recognition of users in recent years with its high-quality service and is unique in the heavy truck industry. China's well-known industry media, Transportation Managers World, once provided statistics on heavy truck industry services. Shaanxi Automobile is leading the industry in service professionalism and service quality.
China National Heavy Duty Truck once registered the “Family Service†brand logo in the country, established an after-sales service center, opened a 24-hour service call, and put forward the service concept of “car in the hands of the user and more in the hearts of relativesâ€. This year it is proposed to form a differentiated and standardized "relative person" service system. It is not difficult to see that in order to maintain the leading edge of the company in the heavy truck industry in China, while doing a good job of product, management and market development, CNHTC began to respond to fierce market competition through increasingly deeper after-sales service.
For the “Loved People†service, Yu Tianming, chief quality engineer and deputy chief engineer of CNHTC Group, pointed out: “Building quality products with people and contributing to the society with quality products†is one of the important corporate concepts of China National Heavy Duty Truck Group; product technology leadership and quality leadership It is one of the most important strategies for the group company to win the market, and it is also the long-pursued quality policy. Last year, China National Heavy Duty Truck set up 110 new service stations nationwide, bringing the total number of service stations to 1,120 and the service radius further shortened. At the same time, a series of technical trainings have been carried out and the service network technology level has been improved through service station technology competition contests and other forms. Through the evaluation, China National Heavy Duty Truck suspended cooperation agreements with 35 service stations that were unable to perform normal service work last year, and punished and warned the 19 service stations in the service process according to relevant provisions of the “relatives†service, and proposed deadlines for rectification. .
Shanxi Keqiang, Marketing Director of Shaanxi Automobile, pointed out that Shansteel's “intimate service†has always been in the leading position in the industry, and the “Spring Service Month†activity is just a reflection of the caring service brand. Our caring for our customers is not just the service of the vehicle. On the spiritual level, we must devote the best quality service to the most needy customers. For a long time, Shaanxi Automobile Group has placed its advanced service system in the same important position as quality, technology, and execution strategy. "Services", after 2006, Shaanxi Auto and Weichai Power, Fast and Hande axles were combined, and the "big S service" project lifted a new wave. In the industry, Shaanxi Auto first released the Blue Book on the Current Situation of China's Truck Drivers' Liveness, and issued the first "China Truck Driver's Day" to collect "China Truck Driver Song - Brighter Sky" for truck drivers. In 2010, it implemented the "Ultimate Action". Through the "speeding up service efficiency, speeding up service guarantees, and speeding up service quality," the three major speed-up actions have achieved a new leap in service. Shaanxi Steam has set a new standard of service for heavy-duty trucks while bringing surprises to users.
It is understood that in order to narrow the distance between enterprises and users, build a platform for mutual communication. Shaanxi Auto has launched the “Golden Harvest for Shanka Heavy Duty†campaign for users across the country, sincerely invites users to participate in the construction of enterprise service upgrades, and gives generous returns based on the contribution of Golden Ideas. More participation and interaction, and giving full play to the maximum value of the users, make Shaanqi’s spring services once a month effective and positive than once. It is of far-reaching significance. Reporter Chen Keran