Surveillance product 'Extreme extreme' industry has a wide range of applications Compared with Beijing, Shanghai, and Shenzhen, the local security industry in Hangzhou has a small market capacity. Enterprises in Zhejiang mostly focus on technology and products, and win with technology. With the maturity of the security industry market and increasingly fierce competition, more and more manufacturers have gradually begun to change from simple equipment manufacturers, engineering companies, integrators to total solution providers. Video surveillance market can be divided into two categories: low-end market and high-end industry market. The low-end market is mainly distributed in ordinary enterprises, residential areas, etc. The low-end market includes enterprises, campuses, residential communities, and chain stores. Users do not have special requirements for solutions; mid-to-high-end industrialized markets are mainly distributed in the government and the judiciary. , Banking, electricity, telecommunications, petrochemicals, transportation and other industries. This year's subordinate cities and provinces in Zhejiang Province have large-scale construction and upgrade projects in the financial system, judicial prisons and other industries. Zhejiang Province plans to install street-level security video surveillance systems in cities above the county level, and the Zhejiang security market has been expanded. With the introduction of the current concept of mobile Internet, with the opening of the secondary and tertiary urban security market, more and more monitoring has been developed towards wireless and civilian use. The rise of large companies stimulates SMEs to work hard With the rise of Hangzhou security manufacturing companies (represented by DVR products), the development of the entire security industry in Zhejiang has been promoted. The Hangzhou security market, which relies on technology and product advantages to come from behind, is different from Shenzhen. Hangzhou pays more attention to technology, brand, and quality. With the maturity and gradual promotion of the DB33 standard, it can play a positive role in promoting video surveillance platform manufacturers. Standards for product development can be followed, and large-scale replication can be promoted. Faced with the pressure and competition of large enterprises, SMEs are all looking for their own way out: First, adopt alliances and cooperation methods to improve their overall strength against the competition of large enterprises; second, choose more specialized development paths. , Focus on specific segments, and grasp industry voice in market segments. Enterprises want to gain a foothold in the change of market structure and must enhance their own core competitiveness. They can start from the following five aspects. ï® Â· Pursuit of solution differentiation, do a good job segmentation ï®Â·Improve my R&D capabilities and build brands ï® æ·± æ·± æ·± æ·± æ·± æ·± æ·± æ·± æ·± æ·± ï®Â·Building extensive cooperation, complementary advantages and resources ï®Â·Business model innovation Hangzhou Security Relying on Technology and Brand to Create Individual Security City Hangzhou Security Relying on Technology and Brand to Create Personality 'Security City' With the development of the security market, simply selling products or doing projects has made it difficult to make money. No matter whether it is a manufacturer, an engineering company, or a system integrator, it needs to gradually transform to an overall solution provider. The target mode of transformation must be based on the development trend of the industry, and build an integrated model that is in line with its own resource capabilities and strategic direction of development, and that it must persist in its unremitting development. Solution providers maintain close liaison with upstream and downstream users and vendors, jointly build a security industry ecosystem, and win-win development of good cooperative relations, is the fundamental solution provider at this stage can lead the market and lasting development. From the interrelationships between various aspects of the security industry chain, it can be found that downstream users have 'one-stop demand' for the upstream manufacturers, and 'one-stop demand' prompts the current security equipment manufacturers to transition to security system solution providers, and the transformation faces three. Challenges: How to better understand user needs: As the security industry covers a wide range of applications, providing solutions that meet the needs of various industries will inevitably require long-term project experience and technology accumulation, and product customization capabilities will enable manufacturers to improve Understand user needs. How to meet the needs of users faster: From a technical perspective, the solution is no longer a simple combination of security products and the combination of functions. It requires companies to fully consider the flexibility of the system architecture and improve software development capabilities when designing solutions. It is an inevitable challenge for existing vendors. How to improve their profitability: When providing system solutions, the difference in profits largely comes from the proportion of self-owned products. If the proportion of self-owned products is high, manufacturers can achieve higher profits. To sum up, for the Hangzhou security market, the construction of independent product lines, software development capabilities, and product customization capabilities are key drivers for the transition of vendors to solution providers.
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Hangzhou Security Relying on Technology and Brand to Create Individual Security City
Compared with South China City Shenzhen, the security market in East China has been in a tepid state. However, in recent years, with the emergence of two major security companies in Hangzhou, more and more security personnel have turned their attention to East China. Although East China is famous for its electronic fence, the DVR in Hangzhou has always occupied an important position. Today, the author takes you in-depth understanding of the Hangzhou security market and enjoys the most unique security city.
Release date:2011/11/4 11:34:04