Interview with Mr. Wang Mingchuan, Chairman of Haolun Dihao

November 6, 2013 was the fourth year for Emperor Motors to enter Shenyang. As the sole emperor distributor in Shenyang, Emperor Lun Hao has been serving people in Shenyang City with excellent service and good customer service.

For a brand new car brand, a dealer who runs its brand, four years can be said to be a stage of “attacking the city”. Initially entering the automotive market, brand-new brands need to be vigorously promoted, and “siege” is very important. This point, Mr. Wang Mingchuan, chairman of Shenyang Yilun, deeply believes in marketing. In just one year, Shenyang consumers have begun to Concerned about the emperor brand, and began a conscious understanding. One year later, sales volume of Shenyang Haolun Dihao soared. From sales of more than a dozen units a month to sales of nearly 200 units, it became the sales champion of Shenyang Motor Show and dared to compete with many joint venture brands.

However, with the increased competition in the automotive market and the monotony of the Di Hao brand product line, brutal competition and marketing bottlenecks are placed in front of Mr. Wang Mingchuan. After market research and the emperor's brand characteristics, Galore Di Hao created a multi-industry alliance, combined with real estate, home, and created a new marketing model that interacts with consumers, with unexpected results. “Defensive” preliminary Success.

Today, Yi Carnet had the privilege of interviewing Mr. Wang Mingchuan, Chairman of Shenyang Ao Lun, to let him introduce us to his “Offensive and Defensive Approach”.

Easy car network: Shenyang Galun has been established for four years since its establishment. During this four-year period, has there been any marketing bottleneck? How to deal with and solve?

Wang Mingchuan: Indeed, in the first year of the operation of the emperor, our sales have steadily increased. We have seen a lot of surprises, many impressive results, and the popularity of Dihao has also expanded in the Shenyang market. However, with the passage of time, the market competition has increased, and the products have been somewhat monotonous. Some of our sales have grown slowly. This time we not only experienced marketing bottlenecks but also emerged as a bottleneck in talent management. It can be said that this was my greatest anxiety at the time. Things. Later, we expanded the recruitment of talents in response to the needs of the automotive market and brands, and created some cooperation with brands in other fields. After we increased our marketing methods, we saw some hopes again. Although there were difficulties at that time, we were all people. Together, we entered another brand-new marketing field. Now we have held two events for “Winning a House, Win a Car, Winning a Home”. We have received approval from the media and owners, and I am very pleased.

Easy car network: It can be said that Geely's emperor passed Wang's four-year operation. It has a certain reputation in Shenyang and even in Liaoning. Shenyang's sales are among the best and they share the successful experience.

Wang Mingchuan: First of all, I would like to thank the media for their affirmation of the Geely Dorsett brand and Shenyang Galun, indicating that our methods and methods are relatively correct. Personally, I personally attach great importance to the details. In pre-sales and after-sales service, I always follow the concept of emphasizing the details. Analyzing the needs of customers, what consumers want to know most, and what services they want most are what we have been learning. It will root out these details to carry out activities and carry out services.

Yi car network: Geely emgrand has now won the hearts of people, is well-known. What is our main marketing strategy next?

Wang Mingchuan: Long-term cooperation with the media is necessary and indispensable. Next, we will develop towards deep cooperation. In addition, in 2014, I will vigorously develop service quality and service content. We will increase the service level and maximize customer satisfaction.

Easy car network: The long-term development of the brand depends on the market recognition of the models. The emgrand EC7 EC8 is recognized by the market, but it is not enough to rely on two models. What new models will the Geely emgrand release in the future?

Wang Mingchuan: The answer is yes, EC7 can be said that we have more successful test models, EC8 is a model to improve the quality. Only these two models are obviously not enough. I am afraid that in the next few years, Geely Dorsett will vigorously develop new products, enrich our product lines, and enhance our level of competition.

Easy car network: The overall sales of the automotive market this year are more general. How is our sales volume, then we have plans to open new stores or showrooms?

Wang Mingchuan: The increasingly fierce market competition, the heavier the test we have to face, this year our sales can be said to be good, and there is no problem in completing the tasks of the manufacturers. In the future, if there is an opportunity, I will have the intention to develop new stores, and I hope that the media friends will continue to support us as always. Thank you.