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In 2014, it will be an extraordinary year for the lighting industry, a year of radiant lighting dreams. Some people say that LED is a new revolution sweeping the entire lighting industry. In its whistling sound, we greeted the light gongs in the curtain Xu Kai, and ushered in a warm warmth in the cold weather. We have to sigh that we are in a legendary lighting era. Nowadays, after several years of bloody battles, LEDs have gradually seized the gimmick and built a new industrial structure. Under the huge opportunity, LED enterprises are also facing many challenges.
Lighting dream is the source of power for industrial development. It is dawning and is the driving lighthouse that leads the continuous development and continuous transcendence of the lighting industry. In the golden years, carving time, when the dream of the dawn is floating on the land of Huazhou, let us restart the wisdom gate of the lighting era and open a new chapter in the lighting industry in 2014.
In the dream of the lighting industry, we have seen these words: channel, design, marketing, going abroad, returning to the sea, and the lantern award. Lighting companies seek new channels and new models to promote development; China's lighting design level continues to improve; the power of marketing for the lighting industry to create new achievements; lighting companies go abroad, affecting the world; domestic big cake, sea return to share, why layout win The world? The Aladdin Lamp Award highlights the glory and dreams of the lighting industry.
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World dream, Chinese dream, lighting dream. The road is long and it’s a long way to go. I will go up and down and ask for a step by step. I will do my best and go forward with great enthusiasm. Time is good, how dare to delay. The dream has set sail, and only when it is fast-paced can it have an era. 2014, we are on the road.
Who is the deceased channel of the channel? With the rapid increase in the number of enterprises entering the LED lighting industry and the rise of domestic large-scale renovation projects, almost all enterprises are racing around, hoping to take advantage of the energy-saving and environmentally friendly Dongfeng, but they have chosen the direction and need There are good channels to pave the way, who is the king of channels, who is the ultimate winner. How do companies go in the future, why use channels to win the world?
As everyone knows, channels are a must for business, and this is like a battle. The success or failure of the battle is determined by many factors, and the choice of channel is the primary factor, which determines the profitable space of the enterprise. For companies that are in urgent need of seeking breakthroughs in development, it is no exaggeration to compare channel choices to lifeline choices.
Government projects make companies painful and happy. The data shows that the output value of LED industry in Guangdong Province has exceeded 210 billion, accounting for nearly 45% of the country's total, and the industry scale ranks first in the country. But behind the data of the scenery, the LED industry relies too much on the chaos of financial subsidies, and it has long been criticized by the outside world. What is more serious is that huge subsidies will inevitably bring about space for exchange of interests.
Regardless of commercial lighting, industrial lighting, government office, and public lighting, most of them are government engineering projects. These orders are unstable. In the long run, LED lighting companies cannot rely on them for a long time. Some people in the industry say.
Distribution channels are the lifeblood of lighting companies. There are significant differences in the characteristics of China's distribution channels. In the first-tier cities of Guangzhou, Shenzhen and Shenzhen, the modern channels represented by hypermarkets have become the dominant channel of the market, and in the fourth and sixth-tier cities and the vast Midwest, The fragmented retail system is the mainstay, and the model of the couples and cooperatives is still strong, causing market confusion and the inability to scale up. In the future, there is huge room for development of corporate channels.
Engineering design channels have always been favored by manufacturers, because a large project with a large amount of projects will greatly stimulate the sales of the company, and establish a good corporate image and brand image, seize market share, and continuously increase new profit growth. point. Engineering channels are full of temptations of interest, and many companies are eyeing engineering orders, especially large-scale urban renovation projects. Design institutes, public dress companies, home improvement companies, and designer sales channels have always been favored by industry professionals.
For example, the engineering channel has always been Sanxiong. The strong field of Aurora lighting, this year with LED as the entry point, it is to increase this penetration from many aspects.
E-commerce has become a hot word in the tail lighting industry in 2013. The channel has got the world, and the battle for new channels of corporate sales has been in the air. Whether it is to use the Amoy brand to create a world of Wuyuan, Ao Duo, or the traditional lighting companies to enter the e-commerce channel of the strong, the various successful cases for many independent lighting companies, is undoubtedly not a small touch. A paper battle book with diversified sales channels has been placed in front of the lighting companies.
Design dreams to fly Chinese dreams, design dreams. To explore the current lighting industry, we need to elaborate on the requirements and prospects for lighting design from different angles. Design art is the bond that realizes the harmonious development between man and nature. The Chinese dream is embedded in each of our lighting people is the lighting dream. Over the years, China's lighting design industry has developed rapidly, and the status of lighting designers has been continuously improved. Building the future, we will promote the continuous advancement of Chinese lighting design.
In 2013, the topic of lighting design was continuously introduced into the industry and received the attention of many companies.
What really affects China's lighting design pattern is the three forces from independent lighting design companies, lighting engineering companies and colleges. They have developed independently on China's huge lighting map, and have been integrated in major engineering projects and research fields to form three major schools. The overall situation of common development.
In the interview with us, Zhimei Lighting Chief Lighting Designer pointed out that the status of independent lighting designers in China is constantly improving and has received the attention of the industry.
Lighting design is an emerging industry and a promising sunrise industry. Lighting designers are very important in the task of green lighting engineering. They are listed separately as a profession. This is also an inevitable trend in the context of the implementation of the national green lighting project. The talents in this industry are valued by enterprises.
In 2013, Aladdin Lighting Network held a number of large-scale design forums and salons, covering the whole country of lighting design and going global. The power of assembly design is to promote the development of the industry and sow the seeds of hope. We will pursue the concept and never fade. We will continue to fulfill our commitment to provide the best service for the lighting industry and provide the best platform for the lighting people to display.
Marketing campaigns unveiled lighting business marketing and need innovation. The marketing of the lighting industry has experienced many stages of development: from product-oriented to audience-oriented; from manufacturer-centered to consumer-centric; from the carrier to the audience; from the main to the consumer The main change. If you want to succeed, you should move on a new path and not follow the path of success that has been trampled. The famous 19th century American capitalist John? Rockefeller's words directly indicate that enterprises and business operators must develop innovative development routes if they want to succeed.
Marketing is an important topic of concern for business leaders. In 2013, Aladdin Lighting Network collaborated on the development of the LED industry by organizing a number of dealer salons to collaborate on the future of LED lighting.
In 2014, new opportunities and challenges coexist. The industry is in a state of fierce competition. There are not only domestic competitions from big foreign brands, but also many domestic brands. Undoubtedly, the LED market is in a disorderly development from a holistic perspective. However, from the perspective of a turbulent world, this is another opportunity for domestic lighting companies to develop.
The surge of travel abroad has been accompanied by the continuous development of Chinese lighting companies and various favorable policies. We began to go abroad and ushered in the tide of going abroad. In the case of China's LED lighting companies that experienced the 2008 financial crisis and the continued weakness of the global economy, as the demand in the mainland market continues to release, how to seize market opportunities and avoid the volatility of overseas markets has become the focus of attention. . Continue to deepen the foreign market, or increase efforts to open up the domestic market, or both, and the development of the two will become the three main market strategies.
Since the demand for LED products in foreign markets such as Europe, America and Japan is huge, export has always been the main route for many domestic companies.
At present, the number of LED lighting application companies in mainland China is close to 20,000, and the proportion of lighting products exports has exceeded 70. However, as the overseas economy continues to weaken since 2012, the product certification barriers in the export market have also begun to increase, and exports have become more and more The harder it is. For international companies, it must simultaneously develop both domestic and foreign markets. In this way, we can ensure the right and left, and seek their own development in the largest scope. In recent years, China's small and medium-sized enterprises have developed rapidly, and they have taken measures to actively explore export business. In the process of export business expansion, it is very important to choose a scientific export channel.
Haigui is a new choice when it comes to corporate returnees, and among lighting companies, it is not a minority. Of course, such opportunities and costs are very large. We need to stand at the end of the victory as a king. One will be a good man, and the feeling of victory and triumph is good, but there are many fearless victims in the process. In the development of the industry, we do not want to see that it is difficult to lay a certain foundation overseas, and blindly return to the country, and encounter confusion.
With the entry of a large number of LED companies, the Chinese lighting market has undoubtedly evolved into an invisible battlefield filled with smoke. Here, many companies have stood out from the competition with local competitors and multinational competitors. They are fighting for brands, fighting for technology, fighting for services, and fighting for people. Shenzhen Weiwei’s sales of photovoltaic lighting have changed to domestic sales. The results, won the bid for a number of large-scale projects, set benchmarking projects. With the rapid expansion of the lighting industry and the strong support of the export market, Weiwei Lighting has increased the distribution of channels in the domestic market, and expanded the channels to differentiate the invisible channels, which has become the key to solving market problems.