·Automobile parallel import trade measures will be introduced

On November 23, the reporter interviewed the relevant person in charge of many automobile dealers in northeastern Sichuan. For the new "Measures", many responsible persons said that the automobile industry is bound to develop in the direction of automobile stores and independent after-sales service brands. The introduction of competition ensures the healthy and orderly development of the automobile consumer market. At the same time, the pattern of imported cars will have little impact in the short term.
Industry and Commerce Department: Uniform registration of business scope for automobile sales In the “Management Measures” issued by the Ministry of Commerce in 2005, automobile companies have been given too strong market positioning. Distributors need to obtain authorization from automobile companies before they can register in the industrial and commercial departments. Business qualification, 4S shop can only purchase spare parts from the whole vehicle company, 4S shop must use the original parts when repairing, etc. The fourth chapter of the “Administrative Measures” originally used to regulate the behavior of brand dealers has now become an important means for auto companies to control dealers.
However, on October 1 this year, the State Administration for Industry and Commerce stopped implementing the relevant filing work of the automobile dealers and authorized dealers of automobile brands, and after stopping the implementation of the filing work, the automobile dealers engaged in the sales of automobile brands, including the general dealers, The relevant regulations for industrial and commercial registration management shall be handled, and the business scope of its business license shall be uniformly registered as “automobile sales”.
For this regulation, the reporter interviewed Zhang Yunshan, director of the Tunxi Industrial and Commercial Bureau of the Industrial and Commercial Bureau of Shunqing District, Nanchong City. "Now registered car sales company, its business license will no longer have brand car sales, the business scope is unified for car sales, there will be no 4S shop exists, if the car sales company wants to increase other specific business scope, can only be additional The relevant departments apply, the Industry and Commerce Bureau only issues a business license.” Zhang Yunshan said that after the release of the New Deal, the total dealership system for automobile sales was broken. Automobile dealers do not need to obtain goods from the general distribution office, nor need to obtain factory authorization, and can directly import from overseas. vehicle. With the elimination of the brand dealer model, the after-sales service market will be released, encouraging homogeneous parts to enter the market to participate in competition, which provides a fertile ground for independent after-sales service brands.
Insiders: The low cost of parallel importing car dealers is the advantage. It is understood that in this new regulation of the State Administration for Industry and Commerce, the situation of monopolizing imported cars by 4S stores has been completely broken. In the future, car dealers can bypass the general agent to directly sell cars imported from abroad. This makes the cars imported from the non-total distribution channels in the past gray areas justifiably placed in front of consumers.
The reporter visited Nanchong's auto market and found that since last year, some auto dealers in Nanchong City have begun to force the imported car market. There are already two stores.
Parallel imported cars refer to cars imported by other importers from other countries in addition to domestic distributors. Among them, the riders are more familiar with the "US version" and "Middle East version." "The person in charge of an imported car dealer in Nanchong City said that foreign imported cars are sold in the form of brand authorization and total dealers to manage sales models. Even many domestic car brands are sold by overseas car brands. Under construction, it is easy to monopolize market resources, implement profiteering marketing, and even unfair competition.
The person in charge said that the biggest advantage of parallel importers operating in the form of hypermarkets is that operating costs are lower than those of 4S stores.
First of all, parallel imported car dealers have low cost and low investment. As long as investors choose to have a certain popularity and relatively convenient transportation, they can rent a place to sell, no matter in hardware construction, equipment investment or staffing, they are far less than 4S. shop. The second is the price advantage, because parallel importers do not need large investment, plus can directly pick up the car manufacturers, in terms of cost will be much less.
Imported brands: Parallel imports of new regulations have an impact on sales. Does the emergence of parallel imported car dealers have any impact on some existing imported 4S stores? Subsequently, the reporter interviewed the relevant responsible persons of 4S stores such as BMW, Mercedes-Benz and Audi in Nanchong City.
"Their prices do have advantages, but we believe that the impact on the pattern of imported cars in the short term." Nanchong Huaxing Jinye Mercedes-Benz 4S shop related person analysis, the price on the 4S shop has a certain impact, "parallel imports ( Also known as non-standard car) is a professional name for ordering imported cars overseas. Generally speaking, goods imported from the origin of the product other than the general distributor are “parallel” with the domestic authorized distribution channels. The general market price of such goods is lower, which is more reflected in luxury cars. Obvious, but after-sales service needs to be improved. "There will be no big impact in the short term. The future may have a certain impact on our sales. After all, his price is much more favorable than our 4S store."
According to reports, although the current car sales cancel agent authorization, the national 4S shop outlets in the after-sales are unified standards and recognition, and even in the future after the sale will cancel the restrictions. The entry of parallel imported car dealers has greatly promoted the development of the automobile industry. Especially for consumers to buy cars, it gives the car owners more choices. This is a very good sales channel for car authorized dealers. Supplement. The entry of parallel imported car dealers is bound to lead to changes in the sales model of authorized car dealers. This change may also promote changes in the sales model of individual car dealers, or will encourage more 4S stores to become car dealers. In the form of the business group, each authorized dealer sells different brands of models to each other.
The public doubts that after-sales service has become the biggest problem. The revision and introduction of the new "Management Measures", many interviewees expressed their shortcomings in the after-sales service. Nanchong citizen Zhang Yu said that because it is not a model launched for the Chinese market, these parallel imported cars usually do not have after-sales service, and there is no warranty period. Maintenance and repair have to pay for themselves, and if it involves relatively professional problems and failures, the integrated repair shop and other brands can not solve.
"If there is a replacement in a certain part, there is no replacement in the country. If you want to order from the original factory in the US, Germany, etc., you need the car owner to wait for a long time. This is also a problem of buying a non-standard car." It may be that some specifications of the US version of the car are different from the standard car, and there are difficulties in maintenance, diagnosis, and programming. At the same time, does the non-standard car also enjoy the car three-pack policy?
A person in charge of a parallel car dealer in Nanchong City introduced that the current sales of Land Rover and Jaguar in Chengdu also have a company in Chengdu. If the car has problems with the car, it can be repaired and routinely maintained in Chengdu.
According to the official website of the AQSIQ, the AQSIQ is currently formulating relevant policies and plans to include non-standard cars in the scope of “three guarantees for automobiles”. It is understood that non-standard cars and insurance companies cooperate to carry out the "three-package of cars" service, preceded by precedents. China Life Insurance and China Pacific Insurance have cooperated with Guangzhou Easy Car Quality Assurance Consulting Co., Ltd. to provide nationwide “three-package” services for non-standard cars that are directly imported and sold.

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