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LED lighting three spindles: low-cost emerging market consolidation
It is understood that in 2014, the output value of LED packaging market reached 14.6 billion US dollars, and it grew slightly to 15 billion US dollars in 2015. The annual growth rate is only 3.2. The growth of LED packaging industry market is slowing down, and the rise of Chinese mainland manufacturers brings strong market. The competitive pressure is also the most severe test of the LED industry in 2015. As a large number of Asian manufacturers have invested in the LED industry, LED lighting has entered the Red Sea killing market ahead of time, and forced the traditional lighting manufacturers such as Philips and Osram to change their movements to respond to changes in the lighting market. LEDinside predicts three development trends in the future LED lighting industry, including the era of low-cost lighting, LED manufacturers to obtain cost advantages through economies of scale; LED manufacturers will actively develop emerging markets; LED industry consolidation and elimination competition continues. In the era of low-cost lighting, in order to respond to low-cost LED lighting products, LED specifications are gradually becoming standardized, especially in mainland China LED manufacturers with government subsidies, special funds, economies of scale, through price and cost advantages, grab Attack the low-end market. 2015 LED lighting three spindles: low-cost emerging market consolidation and high-power LED has replaced the high-power LED to become the mainstream of the lighting market, among which the 2835LED with economies of scale is particularly favored by Chinese mainland LED manufacturers, and has invested a large amount of 2835LED capacity. In addition, thanks to the self-made ratio increase and economies of scale of various materials in China, 2835LED has the advantage of low price and is suitable for alternative light source products in the bulb and tube category. In the Asian region, such as Taiwan, China, Japan and other places, the LED lighting environment is highly competitive, so LED lighting manufacturers are actively looking for a new blue ocean to increase profit margins. As the price of LED lighting products gradually approaches the traditional light source, the acceptance in emerging markets is gradually increasing, and the requirements for patents in emerging markets are not too high, as well as the demographic dividend, policy support and other factors, LED lighting manufacturers in 2015 There will be opportunities to significantly open up the market for emerging countries. In addition, the common international LED manufacturers' strategic cooperation in 2014 will continue until 2015. Whether through shareholding, joint venture, or strategic alliance, they can strengthen their product competitiveness and jointly develop the market. On the other hand, in some low-end lighting markets, small and medium-sized enterprises that lack cost competitive advantages or occupy a favorable market will gradually withdraw from the market.