The West is China's key market for the next decade

The first Global Automotive Forum was held in Chengdu from September 16-17, 2010. The following is a special discussion: China's auto market – an extremely open questioning session.

Moderator: I see that everyone's desire to speak is very strong. I just briefly consulted with President Zhang and we went directly to the last link. There are eight minutes to this session, to the audience and friends in the media.

Question: There is a question. Do you know how to understand independent brands and self-innovation? Now, joint venture car companies have become a trend in their own brands. Just now, you also mentioned that our own brands have gone up and joint venture brands have explored. What are the specific ways and means of self-branding? Some people say that Geely's acquisition of Volvo is a very successful example of a transformation. How do you understand the key to this industrial transformation?

Jiang Huai Automobile Deputy General Manager Dai Maofang

Dai Maofang: Let me talk about Jianghuai's feelings. In this process, the product coverage of its own independent brand and its user group should be said to be an economical overall status of small and medium displacement. The real situation of high-displacement, luxury-type big brands of automobiles is basically monopolized by multinational brands or joint venture brands. So far these two lines are very clear. It should be said that the market level is multi-level and multi-faceted. I think there is a lot of room for development in each type of market. In the process, we really feel that today we are still feeling very old. Foreign brands, in many varieties, specifications, emissions, prices, etc. are going down, it should be said to give their own brands a big challenge. Of course, I think that independent brands should not be confined to such an economic end, because the markets are all developing. We must upgrade our technology through quality upgrades to accumulate the brand of our products, and improve the products through brand promotion. Adaptation surface. So I think that several of our domestic brands have actively explored the development of large-scale products and the development of high-displacement products, including the development of JAC cars. From the beginning, we started from the C-Class. . I think that up and down, this is an inevitable trend, our own brand should be more fuel, can win such a market.

Question: There is a question today that we want to share with everyone. We say that industrial transfer is a process of shifting from the east to the west, and in fact it is also the stage of consumption and market transfer. I would like to ask three guests: Mr. Zeng, Mr. Jin and Mr. Dai. In fact, I only have one question. How do you think about the western market and the Chengdu market? Chengdu is called the third city of the automobile. If you value this market, do you have some specific strategic measures, such as being here? Set up some strategic bases or regional headquarters, the next step of strategic development. Thank you.

Guangzhou Automobile Group General Manager Zeng Qinghong

Zeng Qinghong: You are more like a government. Actually, I said in a brief explanation just now that the West is the key market for China in the next 10 years. China is now apart from Beijing, Shanghai, Guangzhou, and Chengdu. I think this was recognized by the people in the previous decade. I am also very emotional in Chengdu. Chengdu's market is expanding, Chengdu has no money to buy gasoline and buy a car, and buy it here. Just now, the western region is definitely a newly emerging market. What we value most is also this. Now that we have a business center in Chengdu, we are now developing in the west and north. For example, we are going to merge with Hangzhou, including the west. Next, how to build our base. I am full of confidence in the West. Thank you.

Dai Maofang: It is the same feeling. In fact, it has already shown that the western market is very active and very good. Second, Jianghuai has always valued the layout of products and the layout of network channels. It should all be fully advanced. We actively participate in the development of such markets.

Chairman of Guanghui Automobile Service Co., Ltd. Jin Zhenjun

Jin Zhenjun: We are definitely optimistic about the western market. We think that although many people say that the western market is not a place where the economy is relatively backward, is the automobile market early? Because you said that the possibility of buying a car in China is about 10% to 15%. In western China, 10% and 15% of the consumers will definitely have this money. Now more and more people have this money, so I think the Western market There is great potential for development.

Moderator: In the last five minutes, I asked Mr. Kevin E.Wale to ask a question. GM Group has developed very well in China. If we fable, in ten years, if we really have an annual output of 40 million units in 2020, then the general What will be the proportion of that time? What measures do you have to deal with?

General Manager Gan Wenwei, General Manager of China

Kevin E.Wale: I think that China’s market share will reach 40 million by 2020, and GM may reach an unexpected growth rate. We will sell more vehicles in 2020, such as Western China. In the market, like Chengdu, we will actively participate in the development of the western market, not only from sales, but also to provide vehicles that meet the needs of the western people. In this way, we can provide higher quality, affordable vehicles. This is what we need to do next. We will continue to expand our market share in China. Thank you!