New Trends in Machine Tool Technology and Trade in the World

In order to invest in China, on the contrary, "bringing new products and technologies to China" is becoming an independent choice for some European manufacturing companies.

There are various signs that the European debt crisis is spreading from the financial sector to the real economy. According to the latest data released, the manufacturing purchasing managers' index of the 17 countries in the euro zone fell to 49 in August, a further decline from 50.4 in July, setting the lowest level in two years, and it also fell below the dividing line of 50, which means manufacturing. The industry relapsed into a recession and it was the first time in the Eurozone in the past two years.

The previously released economic data also showed that the economic growth in the euro zone fell to only 0.2% in the second quarter, which was far lower than the 0.8% in the first quarter. It also set the lowest level since the economy emerged from the recession in 2009.

However, this does not seem to have affected the confidence of European manufacturing in the future. At the 2011 European Machine Tool Show held in Hannover, Germany, the 16 exhibition halls exhibited a total area of ​​290,000 square meters, attracting 2,037 manufacturing companies from 41 countries and regions. The scale of the exhibition has set a new record since the exhibition began.

According to Luo Baihui, the secretary-general of the International Die and Hardware & Plastics Industry Suppliers Association, although the slowdown in global economic growth has had a certain impact on the business of European manufacturing companies, orders in the European local market have decreased, but at the same time, from emerging market countries The orders are still showing rapid growth; the current development of the international machine tool industry is in good condition and the demand for machine tools will remain at a high level. It is estimated that by 2015, the demand for machine tools in Western Europe, the United States, and the BRICS countries will reach 68 billion euros (equivalent to approximately 578.4 billion yuan), which is twice that of 2010, of which more than half of the growth will come from China.

German machine tool manufacturing growth will slow According to the German Financial Times reported on September 20th, the chairman of the German Machine Tool Manufacturers Association (VDW) Kap, at the opening ceremony of the “World Metalworking Fair” in Hannover, said that the industry’s growth in the second half of 2011 Will slow down. The German machine tool manufacturing employs approximately 70,000 people and has annual sales of 10 billion euros. The development trend of the industry is one of the important indicators for measuring the economic development of Germany. In the first seven months of 2011, the industry's orders increased by 91%, setting a record high. Kapp predicts that the industry's output value will increase by 30% this year. At present, the industry's large orders mainly come from emerging market countries, 70% of its products are exported overseas, of which China is its most important exporter, about one-third of export machine tools are sold to China. Kapitza, president of DMG, the German machine tool manufacturer, said that in 2012 Germany's machine tool manufacturing orders will drop by 20% to 30%.

According to the prediction of China Machine Tool Industry Association, the consumption of China's machine tool market will grow steadily during the 12th Five-Year Plan period, with an average annual growth rate of more than 10%. By 2015, the annual consumption will reach approximately 850 billion yuan. According to the prediction of Luo Baihui, secretary-general of the International Mould and Hardware and Plastic Industry Suppliers Association, China’s demand for high-end machine tools will increase from 3.6 billion euros in 2010 (equivalent to approximately 30.6 billion yuan) to 10 billion euros in 2015 (comparable RMB 85 billion yuan).

Affected by this, how to expand the Chinese market and how to cooperate with Chinese companies have become the focus of many exhibitors. In an interview with the reporter, Perr Tonnel, general manager of Walter Greater China, said that China is more than just a market with potential; it is one of the most important customers, and it is likely to be the most important customer; He also disclosed that following the relocation of the Asia Pacific headquarters to Shanghai, Walter is investing in establishing three technology centers in Beijing, Shenyang, Chengdu, or Chongqing to achieve closer proximity with regional customers and provide them in the shortest possible time. The most flexible technical support and other goals.

The person in charge of the constant-wheel machine tool also stated that they are planning to establish a brand new machine tool assembly center in Shanghai next year. At the same time, they plan to establish a number of new regional service outlets in China to meet more and more Chinese customers for after-sales services. Service needs.

Luo Baihui, secretary-general of the International Mould & Hardware & Plastics Industry Suppliers Association hereby stated that from a worldwide perspective, the investment budget of major users of the machine tool industry is still high, and it is expected to stay above 10% in the next two years, especially for automobile and aircraft manufacturing. Companies in the industry are planning to invest strategically in new markets, new technologies and new models. The machine tool industry will no doubt benefit from this.

Different from the practice of using China as a product sales market, more and more European and American manufacturing companies are bringing the latest products to China, and will also apply the latest technologies, the latest production equipment, and the most advanced service concepts. Brought to China, "bringing high-tech to China" has also become the voice of many European and American enterprises at the show. Walter Group Greater China market manager Sun Huan told reporters that the latest products, technologies and services Walter exhibited at the machine tool show will also be launched simultaneously in the Chinese market.

Martin Kep, president of the German Machine Tool Manufacturers Association, said that internationalization has become an inevitable choice for the manufacturing industry. Under this background, simply exporting products can no longer meet the needs of companies in emerging countries. A survey of 30 internationally renowned manufacturing companies revealed that more than one-third of companies stated that how to promote the internationalization of enterprises is the most important challenge in the future.

The optimization of overseas production systems by Japanese machine tool manufacturers was affected by the continuous appreciation of the Japanese yen. Japanese machine tool manufacturers were forced to strengthen their overseas production mechanisms and optimize production throughout the world. According to Luo Baihui, secretary-general of the International Die & Metals & Plastics Industry Suppliers Association, the internationally renowned Japanese Yamazaki Mazak Company stopped the domestic production of some small and medium-sized machine tools, and changed the methods of production and re-importation into Japan by the US subsidiary and improved profitability. . Yamazaki Mazak also stated that, depending on future exchange rate changes, it will further expand the types of imported machine tools and diversify exchange rate risks.

The appreciation of the Japanese yen has affected the competitiveness of Japan's machine tool manufacturers overseas. Japanese companies that have shifted their production bases to Asia have purchased 2 to 50% cheaper machines than Japan's. It is expected that Taiwan's Taitung Precision Machinery Co., Ltd. will achieve sales of 500 million yen per day in 2011, which is 8 times that of last year; and Haitian International, a Chinese plastics molding machine company, recorded a year-on-year increase in sales from April to August 2011. Times, this year is expected to sell 120 machines. In order to adapt to this change, Japan's machine tool manufacturers have been forced to strengthen their production and sales overseas, especially in Asia. Makino Milling Machine, OKK, and Toyohwa Industries have started production in Singapore, Thailand, and China to expand their production capacity. According to another report, due to the impact of China's financial tightening policy, China's orders for Japanese machine tools fell by 10.1% year-on-year in August, which fell for the first time in 23 months.